The Experts in Animal Health

Brakke Consulting’s
Animal Health News & Notes for September 17, 2021
Copyright © Brakke Consulting
Editor: Lynn Fondon DVM MBA


Brakke Consulting news

Other News
Boehringer Ingelheim
Esaote North America
IVC Evidensia
Manna Pro Products
Medical Ethics
Nokomis Research
PEMCO Mutual Insurance
Petabyte Technology
Pets Best Insurance
Pet Supplies Plus
Pet Tech Labs
Platinum Equity
Regency Pet
Techstart Ventures
Veterinary Aftercare Services
Vetoquinol (Imoxi)
Vetoquinol (Felpreva)


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  • Vetoquinol announced that Imoxi (generic imidacloprid + moxidectin) Topical Solution for Dogs is now available in the US. (company announcement)
  • Manna Pro Products announced it has acquired Dinovite, which offers a range of whole food supplements for companion animals. Financial terms were not disclosed. (IHS Markit Connect)
  • FoodScience, LLC, a portfolio company of Wind Point Partners, announced the acquisition of Pet Tech Labs, a contract manufacturer of animal nutritional supplements. Originally named Pharma Chemie, Pet Tech was founded in 1992. Financial terms were not disclosed. (
  • Esaote North America announces the addition of a new dedicated veterinary ultrasound product available for purchase in the USA, the MyLab X75VET ultrasound system. (
  • Nokomis Research announced it has developed and patented an effective oral first-line treatment for animal reproductive health. The cell regenerating compound – made up of polyamines – enhances both libido and sperm production in horses, cows and dogs. (EIN News)
  • PEMCO Mutual Insurance announced it will now offer pet insurance to its customers through a partnership with Pets Best Insurance Services, part of Synchrony. Customers can select plans that cover accidents, illnesses and routine care. They also have access to a 24/7 emergency helpline that connects them to veterinary professionals for free. (Vet Advantage)
  • easyvet announced a partnership with Petabyte Technology to join the newly established Petabyte Consortium, which is focused on building software championing standardized data and efficient workflows to improve veterinary practices across the world. (Business Wire)
  • Pet Supplies Plus announced that it has officially expanded its offerings to include prescription pet medications and food by partnering with Vetsource. Prescription orders placed online through Pet Supplies Plus are routed to the pet’s veterinarian for electronic processing through Vetsource. (Pet Business)
  • PetFriendly announced it has closed $6 million in seed funding. The business delivers “vet-quality flea and tick protection” to pet owners’ homes with personalized subscription plans based on a pet’s individual needs. The funding was led by an affiliate of McCarthy Capital. (IHS Markit Connect)
  • Regency Pet LLC, a US pet aftercare services provider, announced a new partnership in California with Veterinary Aftercare Services, Inc. This new partnership will add US market share and leadership in Southern California. Regency continues to expand its service delivery across the US, with providers in the Northeast, South, Central and Western US. (company press release)
  • Investment firm Platinum Equity announced it has acquired Petmate, a maker of pet products sold through a wide range of retail partners. Financial terms were not disclosed.(Pet Product News)
  • EU Boehringer Ingelheim announced a positive opinion in the EU for the combined use of Ingelvac CircoFLEX and Ingelvac PRRSFLEX EU. The freshly mixed use of Ingelvac CircoFLEX and Ingelvac PRRS MLV is already registered in the US under the tradename FLEX CircoPRRS, providing protection from Porcine Circovirus Disease (PCVD) and Porcine Reproductive and Respiratory Syndrome (PRRS) with a single injection. (company press release)
  • CHILE Virbac announced the acquisition of 15% of the shares of Chilean aquaculture group Centrovet, increasing its stake to 66%, while retaining the possibility of subsequently acquiring all or part of the remaining shares. The consideration paid for the acquisition of this stake is $17.7 million, paid in full and in cash upon closing. (Globenewswire)
  • EU Vetoquinol announced that the European Medicines Agency’s Committee for Medicinal Products for Veterinary Use (CVMP) has adopted a positive opinion recommending the granting of a marketing authorization for Felpreva spot-on solution (tigolaner, emodepside, praziquantel) to treat fleas, worms, ticks and mites in cats. (Businesswire)
  • PORTUGAL Dechra Pharmaceuticals announced it has received approval in Portugal for Equi-Solfen, a topical anesthetic licensed from Australian firm Medical Ethics. Equi-Solfen is the equine version of pain management product Tri-Solfen. (IHS Markit Connect)
  • EU Anifera announced it has been awarded seed funding for research into the efficacy of its compound to enhance treatment for bovine mastitis. The undisclosed amount of funding came from the UK’s Centre for Innovation Excellence in Livestock (CIEL).  (IHS Markit Connect)
  • CANADA IVC Evidensia announced a plan to merge with Canadian veterinary care provider VetStrategy. The combined business will be one of the largest veterinary care groups in the world, with almost 2,000 clinics and hospitals across 17 countries. VetStrategy, including Groupe Vétérinaire Daubigny, operates more than 270 hospitals across nine Canadian provinces. Financial terms were not disclosed. (company website)
  • UK CattleEye announced it has closed a $2.5 million (EUR 2.1 million) seed investment round from a syndicate led by Techstart Ventures. The investment will be used to bring CattleEye’s autonomous livestock welfare and performance monitoring product to market. (
  • SPAIN AGCO announced it has acquired Spanish precision livestock farming start-up Farm Robotics and Automation (Faromatics), the developer of ChickenBoy – a ceiling-suspended robot that monitors broiler chickens. Financial terms were not disclosed. (IHS Markit Connect)



  • US – VET SPECIALISTS The American College of Veterinary Internal Medicine (ACVIM)  has redeveloped the com website. The website provides animal owners and primary care veterinarians with robust resource content about animal conditions and treatments, collection of success stories as told by animal owners and a search tool to find veterinary specialists. (PRnewswire)
  • US – COOL LABELING Legislation to reestablish mandatory country-of-origin labeling for beef will be formally reintroduced this week by a bipartisan group of senators. The American Beef Labeling Act calls for consultation between the U.S. Trade Representative and USDA to develop a World Trade Organization-compliant solution for improving beef labeling transparency. (Feedstuffs)

In a recent article by Satya Nadella, Chairman and CEO of Microsoft, he refers to a paradox that is highly relevant right now as companies develop budgets for next year.  According to Microsoft’s research, “the vast majority of employees say they want more flexible work options, but at the same time also say they want more in person collaboration, post-pandemic.”  This is the hybrid work paradox.

Hybrid work – sometimes remote, sometimes in an office – represents one of the biggest changes in how we work in a long time, and at least for Microsoft, it will require a new operating model that encompasses people, places and processes.  Of course, Microsoft will sell you the solutions for this new model, which, of course, will drive productivity.

Less cynically, the trends they determined from their research is fascinating. Here they are:

  1. Flexible work is here to stay.
  2. Leaders are out of touch with employees and need a wake-up call.
  3. High productivity is masking an exhausted workforce.
  4. Gen Z is at risk and will need to be reenergized.
  5. Shrinking networks are endangering innovation.
  6. Authenticity will spur productivity and wellbeing
  7. Talent is everywhere in a hybrid world.

The best run companies, big or small, and the best leaders are able to manage paradoxes, even hybrid work paradoxes.  As you develop budgets for products, don’t forget about your people.

Bob Jones


Last week, we asked if Chewy’s new “Practice Hub” would lead to increased pet owner compliance with their pet’s medications.  About 45% of the respondents said yes, it would, 38% said no and 17% were not sure.  Interesting results – I expected more would be unsure about the effect of the “Practice Hub” on compliance.

This week

This week, let’s see what you think about the trends outlined above that Microsoft identified in their research regarding hybrid work.

Thinking about your company and your own views of hybrid work and the hybrid work paradox, if you had to pick the most important and impactful trend to be addressed right now, which would it be?

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