The Experts in Animal Health

Brakke Consulting’s
Animal Health News & Notes for October 12, 2018
Copyright © Brakke Consulting, Inc.

Editor: Lynn Fondon DVM MBA

Brakke Consulting news
Veterinary Telehealth report
Multi-client studies

other news
AgLogica Holdings
Alivira Animal Health
Allflex (Young Stock)
Allflex (Nestle)
Blue Buffalo
Caledonian Holdings
Darling Ingredients
LexaGene Holdings
Triple-T Foods Arkansas


Veterinary Telehealth is coming: will you be ready?

Telehealth and telemedicine are one of the hottest topics in human medicine. Over half of all human hospitals use some form of telehealth, and the leading telehealth provider boasts over 20 million subscribers. In the past few years, veterinary medicine has also seen the launch of telehealth providers aimed at connecting pet owners and veterinarians using new technologies.

What exactly is veterinary telehealth? Is it legal? Who are the companies offering telehealth services? How many veterinarians are already integrating telehealth into their practices, and how many are thinking about it? What kind of telehealth services do veterinarians want? How many pet owners are aware of these healthcare options, and are using them?

Brakke Consulting’s new report, The Companion Animal Veterinary Telehealth Landscape, answers these questions and more. The report includes:
• The evolution of veterinary telehealth, including growth drivers and barriers
• A review of the regulations governing veterinary telehealth
• An overview of the players in the veterinary telehealth space
• A survey of nearly 450 companion animal veterinarians probing their awareness and use of veterinary telehealth, interest in using telehealth in the future, and the services they would desire in a telehealth platform.
• A survey of 500 pet owners probing their awareness and use of telehealth for pets, interest in telehealth and the ways in which they would use telehealth for their pets
• Thoughts on the future of veterinary telehealth

The Companion Animal Veterinary Telehealth Landscape report is now available and can be purchased for $5,500. To order the report or for more information, contact project manager Lynn Fondon, DVM, MBA at


• Vetoquinol USA announced that Equistro Flexadin UC-II and Myo Power for high performance horses are available to purchase over the counter in retail stores that sell feed, farm supplies, horse tack and equine products. Both horse health supplements were previously only available through veterinary clinics. (PRWeb)

• Blue Buffalo Co. announced the launch of wet diets formulated to manage adverse food reactions in dogs and cats, complementing the kibble variety of Blue Natural Veterinary Diet HF Hydrolyzed for Food Intolerance. The company also added a wet option to Veterinary Diet NP Novel Protein Alligator for dogs. The therapeutic formulas are available exclusively through veterinarians. (Todays Veterinary Business)

• Hill’s Pet Nutrition Inc. announced it has acquired the technology and related assets of the Vetrax wearable sensor technology from its developer AgLogica Holdings, Inc. For the past three years, Hill’s and AGL had been in a strategic alliance to further develop and optimize the technology working with select veterinary clinics across the US. Financial terms were not disclosed. (Pet Product News)

• Allflex Livestock Intelligence announced the launch of Allflex Young Stock, a health monitoring application for newborn calves of up to six months old. Allflex also launched SenseHub, a new version of its SenseTime integrated cow monitoring solution. All the Allflex monitoring solutions will support both eSense Flex ear tags and cSense Flex neck tags. (Animal Pharm)

• Allflex Livestock Intelligence announced a collaboration with Nestlé to pilot Allflex’s SenseHub solution to monitor the overall wellbeing of cows on dairy farms in several geographic regions. The collaboration aims to provide Nestlé with full visibility into the well-being of individual cows and the herd according to a set of key performance indicators. (company press release)

• LexaGene Holdings Inc. announced the launch of LX2 Beta Prototype, a small-footprint, PCR-based technology designed to be placed inside the veterinary clinic, where it can screen samples for multiple targets at once, and return results in about one hour. (

• Darling Ingredients Inc. announced that it has acquired substantially all assets of Triple-T Foods Arkansas Inc., including a wet pet food ingredient operation. Financial terms were not disclosed. (Feedstuffs)

• EU Merck Animal Health (MSD Animal Health) announced is boosting its vaccine manufacturing presence in Europe by constructing a new facility in Boxmeer, the Netherlands. Boxmeer is already home to a portion of Merck’s development and production of veterinary vaccines. The firm is also constructing a new biological facility in Krems, Austria. (Animal Pharm)

• NEW ZEALAND Dechra announced it has acquired New Zealand firm Caledonian Holdings, a supplier to vets specializing in horses, for GBP 4.4 million ($5.8 million). In the year to June 30, 2017, Caledonian generated revenue of GBP 1.8 million ($2.4million). Dechra said Caledonian’s range of proprietary equine drugs will enhance its own existing portfolio, and will establish it as a leading equine pharmaceutical supplier in both Australia and New Zealand. (

• FRANCE Alivira Animal Health announced the launch in France of Alivira Alive, and organic/natural brand of oral supplements for companion animals. Alive GCM, Alive UC II, and Alive PEA can be used for joint disease to protect cartilage against degradation and improve joint mobility; Alive PEA additionally helps to treat dermatoses. (company press release)

• IRELAND Recombinetics announced the launch of TARGET-TB, a tripartite collaborative research project with University College Dublin in the Republic of Ireland and Queen’s University Belfast in Northern Ireland to combat Mycobacterium bovis infection, the pathogen that causes bovine tuberculosis (TB). The goal of TARGET-TB is to generate new knowledge for genome editing of cattle resilient to bovine tuberculosis. (Feedstuffs)

• BRAZIL JBS announced this week that it invested 45 million reals ($12 million) to expand plants in Brazil to better serve the Chinese market, one of the main export destinations for Brazilian beef. The plants now have double the capacity and modernized equipment as well as more efficient operations. (Feedstuffs)


• BRAZIL – CSF Brazil has reported its first case of classical swine fever (CSF) since 2009 in Ceara, Brazil, more than 500 km away from the limits of Brazil’s CSF-free zone. The outbreak, which affected 130 pigs, was detected within the framework for surveillance of swine hemorrhagic diseases, which includes CSF. (Feedstuffs)

• US – BOVINE TB Bovine tuberculosis was found recently in a beef cattle herd in Alcona County, Michigan, according to the state Department of Agriculture and Rural Development. State Department of Natural Resources officials are asking deer hunters in 16 counties to submit deer heads for free testing. According to Michigan’s state wildlife veterinarian, Michigan is the only state in which bovine TB is established in wild deer. (AVMA Smartbrief – WSMH-TV)

• US – CANNABIS LEGISLATION California’s Governor has signed a bill into law that will enable veterinarians to discuss medicines derived from cannabis with pet owners for the first time. The law includes restrictions such as prohibiting vets from dispensing cannabis-based veterinary drugs. (Animal Pharm)


Brakke Consulting is an industry leader in timely market research on topics of high interest to stakeholders in the animal health, pet and veterinary markets. Reports published in the past two years include:

• The Companion Animal Veterinary Telehealth Landscape (October 2018)
• Manufacturer Sales Force Effectiveness Study (coming in Dec 2018)
• Veterinary Practice Home Delivery (May 2018)
• Pain Management Products for Dogs and Cats (April 2018)
• Veterinary Technical Services Study (March 2018)
• Equine Mega Study IV (January 2018)
• Distributor Effectiveness Study (December 2017)
• US Flea Control and Heartworm Markets (December 2017)
• Cancer in Dogs and Cats (October 2017)
• New Strategies for Health & Performance in US Livestock & Poultry Production (Jan 2017)
• US Veterinary Generic Drugs Market (October 2016)

Prices for reports vary. For more information about these or other reports, visit our website at or contact us at


Three of this week’s stories mention larger companies becoming involved in the digital monitoring devices to improve the health and wellbeing of animals. It is interesting to try to visualize how digital monitoring of animals will impact the veterinary community. Will it be positive or negative? Will these technologies really become commercially viable on their own, or are they part of promotional marketing programs for companies to leverage other products?

Based on the rapidly developing world of digital and internet capabilities I would not want to bet against this rapidly expanding area at this point. Will these devices go through some of the same growing pains the animal identification tags and implants experienced when they were introduced to both the food and companion animal markets? The utilization of digital technology is an area where companies and individuals need to keep an open mind and be prepared to roll with the developments as they happen.

Have a great weekend and stay dry!

Ron Brakke

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