The Experts in Animal Health

Brakke Consulting’s
Animal Health News & Notes for March 10, 2023
Copyright © Brakke Consulting
Editor: Lynn Fondon DVM MBA

Brakke Consulting news
Animal Health Jobs
Pain Management Products report – pre-order now

Earnings News

Other News
Better Choice
Independent Pet Partners
Pet Supplies Plus
Wag N’ Wash


As we have started 2023 at full speed, talent becomes more important than ever. Brakke Consulting, exclusively dedicated to animal health and nutrition since 1986, can help.

We offer a full-service job board, When you post a job with Animal Health Jobs, you get full access to our resume database of over 3,000 pre-qualified candidates.

We also offer executive recruiting, partnering with you based on your specific needs through Brakke Search. Along with our team of over a dozen consultants, Jeff Santosuosso applies his decades of experience and wide network to identify the best candidates for a variety of roles. In addition, we use objective assessment methods to help make the best decision on hiring critical talent.

Find out more at our website or by contacting Jeff at or Amanda at


  • Ourofino Saude Animal reported results for the full year 2022. Net sales revenue was BR 1.04 billion ($202 million), a year-over-year increase of 15%. Net income was BR 130.6 million ($25.4 million), an increase of 15%. (company website)
  • Rover Group, Inc. online pet care marketplace announced financial results for the full year 2022. Revenue was $174.0 million, up 58% year-over-year. Total bookings were 5.6 million, up 32% year-over-year. Net loss was $(22.0) million compared to net loss of $(64) million in 2021. (company website)


Pain management is one of the leading topics in veterinary medicine today, and new, innovative products are changing the pain management paradigm. Is your company up-to-date on the latest trends in this important category?

Brakke Consulting’s annual report on Pain Management Products for Dogs and Cats includes such valuable information as:

– estimates of US sales and prices of leading products
– review of new and upcoming pain management products, including ZORBIUM and monoclonal antibody products SOLENSIA and LIBRELA
– discussion of the use of cannabinoids in veterinary pain management
– 2023 survey of 350 small animal veterinarians regarding use of pain management products
– Trended, aggregated practice-level data, powered by Vetsource, including chronic vs. acute use of analgesics, comparisons of analgesic revenue per patient by brand, and data on brand-switching at the patient level.

Pain Management Products for Dogs and Cats 2023 can be purchased for $8,450 if ordered by March 31, 2023, and $8,995 thereafter. The report will be completed in April. Questions about the study can be answered by project manager Lynn Fondon, DVM, MBA at


  • Zoetis announced it has expanded the Vetscan Imagyst platform to include blood smear analysis and digital cytology applications using cloud-based artificial intelligence. (Todays Veterinary Business)
  • Better Choice Company announced a partnership with Pet Supermarket to offer the Better Choice Halo Brand pet food. Better Choice also announced the streamlining of operations and reduction in workforce impacting approximately 25% of the Better Choice current workforce. (company website)
  • Pet Supplies Plus and Wag N’ Wash announced they are expanding in the Northeastern US through their latest acquisition of 20 companion pet stores from their Independent Pet Partners. Of these 20 stores, 10 will be Pet Supplies Plus stores and 10 will be Wag N’ Wash stores. Financial terms were not disclosed. (Pet Business)
  • Acceligen announced it has bred pigs using gene-editing techniques that are resistant to Porcine Reproductive and Respiratory Syndrome (PRRS). The company bred pigs that are naturally resistant to PRRS by deploying protein modifications developed by Kansas State University. (Pig World)
  • Rover announced the launch of Rover Gear – the company’s first-ever line of branded merchandise. The Rover Gear walking collection includes The Better Walk No-Pull Dog Harness; The Essential Dog Walking Leash; and The Bag Buddy Hands-Free Poo Carrier (patent pending). (Globenewswire)
  • KOREA BASF and Cargill’s Provimi are expanding their partnership, adding South Korea, the first Asian nation, to their existing feed enzymes development and distribution agreement. (Feedstuffs – subscription)
  • CANADA VetCT announced it has extended its global operations by setting up a Canadian branch. The new VetCT Corp. will enable continued expansion of the global team through recruitment while supporting delivery of its 24/7 services, including remote and easy access to more than 200 veterinary specialists focused on small and large animal species, equine patients and exotics. (company press release)



  • US – ANTIMICROBIAL OVERSIGHT In response to requests filed by stakeholders, the FDA is extending the comment period for revised draft GFI #152, “Evaluating the Safety of Antimicrobial New Animal Drugs with Regard to their Microbiological Effects on Bacteria of Human Health Concern” by an additional 60 days. The comment period will now close on May 19, 2023. (FDA)
  • US – TECHNICIAN CERTIFICATION The National Association of Veterinary Technicians in America partnered with Virox Technologies to launch the Infection Prevention Leader Certificate Program. The online, four-module course offers five continuing education credits. (Todays Veterinary Business)
  • US – LABEL CLAIMS The USDA released a proposed rule outlining new requirements that better align the voluntary “Product of USA” label with consumers’ interpretation of the claim. The proposed rule allows the voluntary “Product of USA” or “Made in the USA” label claim to be used on meat, poultry and egg products only when they are derived from animals born, raised, slaughtered and processed in the U.S. (Feedstuffs – subscription)


Earnings season 2022 is behind us and believe it or not, earnings announcements for 1Q23 are right around the corner. The animal health industry’s growth was largely driven by the companion animal market as evidenced by the announcements by the largest companies where Zoetis, Merck, IDEXX, Virbac, and Dechra  showed above industry average growth. The livestock segment however, tempered the overall growth of the bigger companies, with the exception of Huvepharma and Phibro.

The livestock industry is looking at a cyclical slowdown and an important question is how long it will last. Will this cycle have an impact on innovation in the livestock segment? There is no doubt an ongoing need for products and services to be provided to livestock and poultry  producers to continue to drive increased efficiency and yields for the proteins that feed the world. We know the livestock industry will pay for innovation, but we are worried about the investment in innovation for livestock.

In recent years, both Merck and Zoetis have made significant investments into technology to drive efficiency. But we hope there is still investment in preventative and therapeutic products for livestock. We would like to see the livestock industry to remain a “star” and not become a “cash cow”.

Randy Freides
Last week, we asked you about your pets’ dental care. 68% of you give your pets dental treats or chews, and 14% brush your pets’ teeth (kudos!). 10% use a dental rinse, wipe, spray or gel, or a water additive; and 6% feed a dental diet.  Half of you have a dental cleaning regularly performed by a veterinarian, and 2% have a non-anesthetic dental cleaning performed by a groomer or non-DVM.

This week
Regarding innovation in the livestock segment, where do you think this investment should focus on the most?

en_USEnglish (United States)