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Brakke Consulting’s
Animal Health News & Notes for October 31, 2025
Copyright © Brakke Consulting
Editor: Christine Merle DVM, MBA, CVPM
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IN THE NEWS:
Earnings News
Merck
Company News
ALT-PRO Advantage
Anivive Lifesciences
Big Idea Ventures
Chewy
Covetrus
Crucial Data Solutions
Dalan Animal Health
Elanco (Credelio)
Elanco (Credelio Quattro)
Eyam Health
INVE Aquaculture
Mars Petcare
PetDesk
PetPace
Pet Vet Products
Phibro Animal Health
Pumpkin Pet Insurance
Seaqure Labs
SmartPak Equine
Terramatter
Zoetis
Animal Health News
France
Singapore
United Kingdom
United States
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Earnings News Releases
- Merck announced its Third Quarter 2025 worldwide sales of $17.3 Billion, an increase of 4% (including impact of foreign exchange) vs. prior year. Animal Health Sales grew 9% (including impact of foreign exchange) to $1.6 billion – the growth was attributed to performance of livestock products as a decline was seen in companion animal vs. prior year.(com)
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Company News Releases
- The FDA has issued Emergency Use Authorization to Elanco’s Credelio (lotilaner) for New World Screwworm infestation in dogs and puppies. (gov)
- Elanco announced the expansion of Credelio Quattro’s label to include prevention of Lyme disease and protection against the longhorned tick. (elanco.com)
- Zoetis has received European Commission market authorization for Portela (relfovetmab). (zoetis.com)
- Phibro Animal Health announced the launch of Restoris Piezioelectric Dental Gel for companion animals. (pahc.com)
- Chewy announced that it will acquire SmartPak Equine from Covetrus in an all-cash transaction expected to close in Chewy’s fourth quarter 2025. (chewy.com)
- Three startups, ALT-PRO Advantage, Seaqure Labs and Terramatter, have been selected by Mars Petcare and Big Idea Ventures for the 2025 Next Generation Pet Food Program. (net)
- Stephen Fisher, former Mars/VCA Global Head of Purchasing, has joined the Anivive Lifesciences’ Board of Directors. (prnewswire.com)
- Dalan Animal Health has partnered with INVE Aquaculture to develop vaccine strategies and solutions to benefit shrimp health worldwide. (com)
- Eyam Health, a biologics and platform technologies company, announced funding from the Gates Foundation for large animal studies utilizing a monoclonal antibody against malaria on their Gemini Platform that programs patients to produce their own therapeutic antibodies. (com)
- Pumpkin Pet Insurance announced it is now part of PetDesk’s Pet Insurance Guide. (company press release)
- PetPace, a provider of smart wearable technology, and Crucial Data Solutions, founder of eClinical platform TrialKit, announced a strategic alliance which will integrate the PetPace Collar into their platform providing a combined solution to provide real time objective data for clinical research. (com)
- Pet Vet Products announced the launch of Pet Vet Activated Charcoal Gel. (com)
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Animal Health Stock Price Tracker
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Animal Health News
- US- FDA- Timothy Schell, PhD has been appointed the new director of the FDA Center for Veterinary Medicine. (com)
- US- AAVMC- The American Association of Veterinary Medical Colleges has named Emma Read, DVM as CEO. (com)
- US- ARKANSAS STATE UNIVERSITY- A leadership gift of $500,000 to the College of Veterinary Medicine from the late alumnus Kay Luter was announced. (com)
- US- WASHINGTON STATE UNIVERSITY- A $10 million commitment from an estate plan of Heidi Charleson and her late husband, Lou Woodworth, has been finalized and will support scholarships, community care and enhancements at the Veterinary Teaching hospital. (wsu.edu)
- US- 2025 BREEDERS CUP- Three new protocols have been added to the Breeders Cup Veterinary Review Panel- 1) AI Equine Gait Analysis, 2) Equine Heart Monitoring and 3) a new diagnostic imaging device. (com)
- FRANCE- VETERINARY SECTOR- The French Competition Authority (FCA) published its opinion on the veterinary sector after an inquiry into pricing conditions and changes in the cost of veterinary care was requested in June 2024. (com)
- SINGAPORE-VETERINARY COUNCIL- The Animal and Veterinary Service (AVS) is proposing a Veterinary Practice Bill to establish a new professional body to regulate and uplifts the standards of the veterinary profession in Singapore. (com)
- UK- ACCREDITATION- The Royal Veterinary College in UK has regained full accreditation by the AVMA. (vin.com)
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Brakke Consulting Viewpoint
Four years ago, I returned to clinical practice after two decades of non-clinical roles in animal health. The main reason for me was to experience first-hand what has changed for veterinarians in practice. Although some aspects have evolved, there are far more opportunities that still exist.
Consider these similarities between general practices in 2000 and today- including corporately owned.
- Most provide the exact same services as their nearest competitors
- Many have underutilized space and equipment
- There is little distinctiveness in their business models
- Continued use of practice management systems that are long overdue for modernization
Now add this double-edged sword…
- There are more FDA veterinary products now than in 2000 (even Google couldn’t tell me exactly how many)
- Establishing these new products within practices and with veterinarians has become increasingly expensive and challenging due to evolving marketing strategies and distribution challenges.
And for pet owners…
- Lack of connectivity between veterinary practices, specialists and pet owners is resulting in larger gaps in communication, patient care and overall health management
- Absence of national electronic prescribing may be preventing cost savings from generics and contributing to decreased adherence to prescribed medications
- Veterinarians’ knowledge gap may be widening despite their conscious effort to stay informed
We need more disruption in our industry, and it is unlikely to come from major players. As editor of the newsletter, we get to highlight innovative, smaller organizations that are on the edge of discoveries and carving out new paths. I am hopeful that their contributions will lead to practical, affordable solutions that will springboard veterinary practices into the next era of the profession.
Dr. Christine Merle
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