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Brakke Consulting’s
Animal Health News & Notes for October 24, 2025
Copyright © Brakke Consulting
Editor: Christine Merle DVM, MBA, CVPM
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IN THE NEWS:
Brakke Consulting News
Equine Mega Study VI
Company News
Airvet
Akston Biosciences
Bioiberica
BiomEdit
Cryoport
Digital Landia Holding Corporation
dsm-firmenich
Fransmart
Healthy Paws
Inspire Veterinary Partners
Instinct Science
Invion Limited
Natural Hound
Petmed Express
PetVivo
Protect Animal Health
ScribbleVet
UltiMed
Zoetis
Zomedica
Animal Health News
Global
Phillipines
United States
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Brakke Consulting
Equine Mega Study VI
Wild horses running in the field in summer
The Equine MegaStudy VI is the most comprehensive resource on horse owner spending and behavior available in the U.S. equine industry.
Fielded in 2025, this updated study provides deep insights into what influences owner preferences, their brand loyalty in product use, and how product use has evolved over the past five years.
- 1,000 U.S. horse owners surveyed
- Covers 450+ brands across 20+ product categories
- Tracks spending, product use frequency, and brand trends
- Includes media consumption, purchasing channel preferences and trends, and decision influences
- Expanded insights on regenerative medicine and joint therapy, and more
- New This Year – Health and fitness technology, financial tools, and management of chronic disease
The cost of the report is $19,500. For more information contact project manager Dr. Chuck Johnson at cjohnson@brakkeconsulting.com.
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Company News Releases
- A pet owners’ class action lawsuit against Zoetis over Librela was dismissed by a federal district court in New Jersey. (com)
- BiomEdit, in partnership with Bioversity International USA and Yale University, announced it has been awarded nearly $2 million from Bezos Earth Fund to fund the development of the Rumen Digital Twin, an artificial intelligence (AI) model that will integrate publicly available and new data from more than 20,000 ruminants with the goal of ultimately replacing animal trials with AI-powered simulations. (company press release)
- NextGen Toganoxie opened in Tonganoxie, KS, it is dsm-firmenich’s pet-only premix facility. (com)
- Petmed Express has named Leslie C.G. Campbell as Interim CEO and President. (com)
- Inspire Veterinary Partners announced that it will launch an online pet pharmacy in Q1 2026. (net)
- PetVivo Holding entered into an exclusive 10 year licensing agreement with Digital Landia Holding Corporation for its Agentic Pet AI technology. (yahoo.com)
- Natural Hound, a locally produced fresh dog food store, has partnered with Fransmart to offer franchised brand stores in other markets. (com)
- Cryoport, a logistic and digital solution company, unveiled product developments that allow real-time visibility and improved safety for temperature-sensitive commodities including cold-chain cryogenic storage. (st)
- Healthy Paws, a pet insurance provider, has partnered with Airvet, a telehealth platform, to provide 24/7 access to licensed veterinarians as part of their policy. (company press release)
- ScribbleVet has partnered with the Independent Animal Hospital Association, offering exclusive benefits to his members. (com)
- Zomedica announced the launch of the Assisi Loop Lounge, a tPEMF therapy for pets. (yahoo.com)
- Cornell University Hospital for Animals has implemented Instinct Science’s Intstinct Treatment Plan, a digital platform that bring automation to patient care workflows. (net)
- The launch of an expanded range of Nucleoforce products for animal immune and intestinal health was announced by Bioiberica, a global life science company. (com)
- Invion Limited, a company developing Photosoft technology, announced a collaborative agreement with Protech Animal Health to fund and study using Photosoft for the treatment of cancer in companion animals. (com.au)
- Akston Biosciences filed with SEC earlier in October for an initial public offering (IPO) for listing on the NYSE under the ticker AXTN. (com)
- UltiMed announced the expansion of their syringe portfolio to veterinarians. (com)
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Animal Health Stock Price Tracker
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Animal Health News
- US- ANTIMICROBIAL STEWARDSHIP- The American Veterinary Medical Association (AVMA) and American Kennel Club (AKC) are collaborating to promote antimicrobial stewardship through an educational focus on dog breeders. (org)
- US- PET OWNERSHIP- The AVMA has just released their 2025 Pet Ownership and Demographics Sourcebook. (org)
- US-VETERINARY TECHNICAN REPRESENTATION- The American Association of Veterinary State Boards (AAVSB) approved a National Association of Veterinary Technicians in America (NAVTA) submitted Resolution 2025-4 -that now encourages that veterinary regulation boards include credentialed veterinary technicians as voting members alongside public members and veterinarians. (com)
- US- TEXAS TECH- The Texas Tech School of Veterinary Medicine announced that it has received accreditation from the AVMA. (com)
- US- CALIFORNIA MPOX- 3 cases of the Clade 1 Mpox, a more severe strain of the disease, were detected in three California residents who had not traveled internationally. This is the first known local spread of this strain in the US. (com)
- US-AVIAN FLU- New cases of H5N1 avian flu have been detected in several US states in wild fowl and commercial production flocks as well outbreaks in dairy cows, response from federal agencies including websites may be affected by government shutdown. (com)
- GLOBAL- MARS PETCARE BIOBANK- The first study using data from the Mars Petcare Biobank has led to the finding of a gene variant that increases the risk of canine atopic dermatitis (cAD). (com)
- PH- ANIMAL HEALTH- The Animal Industry Development and Competitiveness Act recently passed in the Philippines and will modernize the Department of Agriculture’s programs. In addition, funds from the United Nations Pandemic Fund will be utilized to upgrade the Philippine Animal Health Information System and the Animal Disease Diagnosis and Reference Laboratory. (com.ph and philstar.com)
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Brakke Consulting Viewpoint
Transparency Wins: Why Early Disclosures Build Investor Confidence
In the world of due diligence, time is money and credibility is everything. One of the most common mistakes we see founders make is waiting too long to disclose risks. The reality is simple: the right investor or partner will always find out. How you manage that discovery defines the tone of the relationship and often determines whether a deal moves forward at all.
Early disclosure builds trust.
Being upfront about potential risks — whether regulatory hurdles, pending IP, or supplier dependencies — signals integrity. Sophisticated investors know every company has challenges; what they value is honesty and control. Transparent founders are perceived as lower risk because they demonstrate awareness and proactive management.
It accelerates the process.
Surprises slow deals. When investors uncover issues late, they must re-assess valuation, structure, or even internal approvals.
It frames the narrative on your terms.
When you disclose first, you control the story. You can explain the “why,” the “so what,” and—most importantly—the “what we’re doing about it.” If the investor uncovers the same point independently it can easily be misinterpreted as negligence or concealment.
It reveals alignment and problem-solving ability.
Sharing your risk-mitigation plan shows strategic discipline and resilience … qualities that distinguish strong operators from storytellers.
It enhances long-term relationships.
Good deals don’t end at signing. Transparency in diligence sets the tone for that future relationship — one based on confidence, not caution.
Early disclosures aren’t admissions of weakness; they are demonstrations of leadership. The smartest founders understand that credibility compounds better than capital — and both begin with clarity. At Brakke we help founders identify, disclose and mitigate strategic operational risks and get them ready for critical conversations!
Alexis Nahama
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Your View
Last week, we asked what strategies you believe would expand the market for veterinary services and product sales. A clear majority (48%) believed expanding the scope of practice for veterinary technicians or new roles would be the best strategy, followed by national licensing for veterinarians and veterinary technicians (27%) and registration and development of generic drugs (21%). In the minority was increased accessibility of licensure for foreign veterinary graduates.
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