Amazon this week announced its inaugural Amazon Pet Day, coming up the first week of May. Many of us in the industry may not think of Amazon as a key player in pet products, but a recent Packaged Facts report found that Amazon was the #1 source for online pet purchases, which they claim now represent nearly one-third of all pet product sales.
Amazon is known to drive increased sales on its platform on its annual Amazon Prime Day: according to one source, retailers enjoy at 20-30% bump in e-commerce sales on Prime Day. One can only imagine how much anticipation there is at those companies selling pet products through Amazon. Will competitors like Chewy, Petco.com and Petsmart.com offer similar deals on May 2, as has happened with Prime Day? Don’t be surprised if they do.
Lynn Fondon
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