***********************************
Brakke Consulting’s
Animal Health News & Notes for July 19, 2024
Copyright © Brakke Consulting
Editor: Lynn Fondon DVM MBA
************************************
IN THE NEWS:
Brakke Consulting News
AnimalHealthJobs
Transaction Insights Seminar
Earnings News
Boehringer Ingelheim
ECO Animal Health
Virbac
Other News
Ani.VC
BioZyme
CareCredit
CareVet
Dechra
DOG PPL
Embark Veterinary
Invetx
KeraVet Bio
Lakefield Veterinary Group
Meatly
Merck
Natural Instinct
The Nutriment Company
Peloton Capital Management
SignalPET
The Veterinary Cooperative
Wag! Group
*****************************************
AnimalHealthJobs
Executive Director of Product Development, Plastics/Chemistry Opportunity
Y-Tex, a deeply rooted manufacturing company in the livestock industry in Cody, WY. since 1967, is searching for an Executive Director of Product development.
As the Executive Director, you will lead the research, development, and registration of regulated and chemical-related products for US and international markets, with a focus on fly control and chemically impregnated products. Responsibilities include providing technical service support across markets, maintaining overall quality control, and leading a team of five. As a part of the team, you will foster a collaborative and high-performance work environment.
This role is ideal for a dynamic leader looking to make a significant impact in insecticide product development. Click here to apply now and shape the future of our innovative product lines!
*********************************************
EARNINGS NEWS RELEASES
- Boehringer Ingelheim reported results for the first half of 2024. Sales were EUR 2.5 billion ($2.7 billion), an increase of 1% (currency adjusted) compared to the same period last year. (company press release)
- Virbac SA reported results for the second quarter of 2024. Revenue was EUR 357 million ($390 million), an increase of 21% (+22% at constant exchange rates). After adjusting for the scope effect of recent acquisitions (Globion in India and Sasaeah in Japan), revenue growth reached 13% at constant exchange rates and scope. (company website)
- ECO Animal Health reported results for the full year ended March 31, 2024. Total revenues were GBP 89.4 million ($116 million), an increase of 5%. EBITDA increased 11% to GBP 8.0 million ($10.4 million). (company press release)
*********************************************
Brakke Consulting
Transaction Insights: Unlocking the Secrets to Successful Business Deals in Animal Health
Wednesday, August 28th | Kansas City
Are you seeking to navigate the complex landscape of buying and selling businesses or technology in the animal health and nutrition industry? Given the success of last year’s relaunch, we are excited to announce our educational transaction seminar for 2024, tailored specifically for animal health professionals.
It’s more than just due diligence – we will help you unlock the secrets to successful deals in animal health. This one-day comprehensive seminar is designed to equip you with the knowledge, tools, and strategies to make informed decisions and to successfully manage a transaction in the animal health industry.
Presenters include Senior Brakke Consultants Jim Kroman, Paul Casady, and Randy Freides. The Seminar will be held on Wednesday August 28th, immediately following the KCAHC Animal Health Summit in Kansas City. Click here to sign up today and receive a discount.
To view the agenda for this event, click here.
For more information, contact Amanda McDavid at amcdavid@brakkeconsulting.com or 336.396.3916.
**************************************
COMPANY NEWS RELEASES
- Merck Animal Health announced an initiative in collaboration with the Winston County Self Help Cooperative (WCSHC) in Mississippi to improve the economic and environmental viability of minority-owned cattle herds. The Beef Cattle Herd Health Initiative is a two-year program designed to provide livestock herd health information, education and training to cattle ranchers operating small farms through classroom educational events, producer farm tours, on-farm workshops and demonstrations. (company press release)
- Invetx announced it has agreed to be acquired by Dechra Pharmaceuticals for up to $520 million. Invetx has built a portfolio of monoclonal antibody therapeutics for chronic and serious diseases in cats and dogs, along with a species-specific half-life extension platform. (prnewswire)
- BioZyme introduced AO-Biotics EQE (Egg Quality Enhancer), a fungal postbiotic produced using patent-pending technology and specifically indicated to improve the number of sellable eggs, egg mass and productive lifespan of laying hens. BioZyme also created a calculator to help producers evaluate the potential and advantages of incorporating AO-Biotics EQE into their feeding programs. (Feedstuffs)
- KeraVet Bio, the manufacturer of KeraVet Gel, a wound management product for dogs and cats, announced it is now available through all major veterinary product distributors including Covetrus, Patterson Veterinary, Victor Medical Company, MWI Animal Health, and Midwest Veterinary Supply. (com)
- Embark Veterinary, Inc., announced the introduction of three new genetic variant tests for Copper Toxicosis. The three Copper Toxicosis variants now included in Embark dog DNA tests include one harmful variant (APT7B) and two beneficial variants (ATP7A and RETN). (company press release)
- Lakefield Veterinary Group announced a strategic minority investment by Peloton Capital Management (PCM), a Canadian private investment firm. Lakefield will remain majority-owned by the Desmarais family. (company website)
- CareVet announced it has closed on a new credit facility with funds managed by BDT & MSD Partners to provide significant incremental capital for its continued expansion efforts. (com)
- Synchrony announced that its CareCredit health and wellness credit card will now be the preferred financing option for members of The Veterinary Cooperative. (prnewswire)
- SignalPET, a veterinary technology company, announced a new Graduate Incentive program. The program offers the opportunity for recent graduates to receive three months’ access to the company’s revolutionary SignalRAY veterinary solution completely free. (com)
- Wag! Group announced the pricing of its underwritten public offering of 7,407,407 shares of its common stock at a price to the public of $1.35 per share. The gross proceeds to Wag! from the offering, before deducting underwriting discounts and commissions and other offering expenses, are expected to be $10 million. (Pet Business)
- VC, an early-stage venture fund for pets, has launched with its inaugural investment into DOG PPL, a canine social club. The independent fund will deploy $35 million over the next three years into companies across the United States, Europe, and Asia. DOG PPL is a dog park-meets-social-club that prioritizes dog and human health, vetting its canine members’ shot and vaccination status as well as temperament. It will soon open in New York to complement its Los Angeles location. (streetinsider.com)
- UK The Nutriment Company announced the acquisition of Natural Instinct, a UK-based raw pet food and treat manufacturer. Financial terms were not disclosed. (Globalpets)
- UK Cultivated meat firm Meatly has received authorization from the governmental Animal and Plant Health Agency (APHA) to sell its novel protein product in the UK market beginning in July. According to the release this approval makes Meatly the first company in Europe to be authorized to sell cultivated meat and the first in the world to get authorization to sell cultivated pet food. (Globalpets)
*********************************************
ANIMAL HEALTH STOCK PRICE TRACKER
***********************************
ANIMAL HEALTH NEWS
- US – ANTIBIOTIC RESEARCH Researchers at Purdue University have developed patent-pending, antibiotic-free bacteriophage treatment that effectively reduces colonization of avian pathogenic coli (APEC) in treated chickens. The team isolated seven bacteriophages that showed activity against the most prevalent APEC variants that, when taken together, lysed 90% of the APEC strains tested. (Feedstuffs)
- US – GOAT HEALTH The Dairy Goat Extension and Education website has been developed through a collaboration between Iowa State University and the University of California-Davis to educate dairy goat producers and veterinarians about the science behind producing high-quality goat milk. The resources on the website were developed through the financial support of the United States Department of Agriculture’s National Institute of Food and Agriculture, Agricultural and Food Research Initiative Competitive Program, Mitigating Antimicrobial Resistance across the Food Chain. (com)
- US – FELINE GUIDELINES The American Association of Feline Practitioners (AAFP) released the 2024 AAFP Intercat Tension Guidelines: Recognition, Prevention, and Management. The guidelines were created by a Task Force of board-certified veterinary and applied behaviorists and clinical experts in feline medicine and behavior. (association press release)
************************************
BRAKKE CONSULTING VIEWPOINT
In today’s dynamic marketing landscape, effectively connecting with your target audience is crucial for business success. However, traditional demographic and behavioral segmentation methods often fall short in capturing the nuances of individual consumer preferences and behaviors.
I have been lucky to work in the companion animal, livestock and aquaculture business of several major animal health companies and have personally felt the limitations and challenges of traditional market segmentation studies. The reliance on static criteria, like demographics, limited data sources and the lack of behavioral insights has probably held us all back from better segmentation and messaging.
But I think this is about to change. With the tools offered through generative artificial intelligence, large datasets and the ability to assess subconscious needs, desires and motivations of audiences, we can now much better segment our customers and develop messages that better hit the targeted audience. We are working with a couple of partners to bring these new tools to the animal health industry and to our clients and are excited about what we can do with them.
Ready to elevate your marketing efforts to a new level of effectiveness? Contact me today to schedule a personalized demo and discover how Brakke Consulting can transform your marketing strategy.
Mauri Moreira
***********************************
YOUR VIEW
Last week, we asked you about what you thought would be the most significant emerging trend in pet care that will shape the industry over the next five years. Just over 40% of respondents that that telehealth and virtual vet consultations would be the most significant, followed by 23% that said advances in preventative medicine and vaccines would be. Innovations in pet wearables and monitoring technology was chosen by 17% of our respondents, sustainable and eco-friendly pet products was chosen by 11% and 7% said that personalized pet nutrition would be the most significant emerging trend.
This week
Everyone knows that budget season is about to start. This week let’s see what you think about the likelihood of a recession in 2024-25. McKinsey conducts a quarterly survey about economic conditions and in March this year, 38% of their global respondents thought that a recession was likely to occur and 63% thought that a soft landing would occur. Easy question this week…
In McKinsey’s just completed June survey, what did their respondents tell them about the economy?
English (United States) 
Portuguese