The Experts in Animal Health

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Brakke Consulting’s
Animal Health News & Notes for June 16, 2017

Copyright © Brakke Consulting, Inc.
Editor: Lynn Fondon DVM MBA
Brakke Consulting news
Distributor Effectiveness Study

other news
Accelerated Genetics
Akeso Biomedical
Anco Animal Nutrition Competence
Archer Daniels Midland
Carus Animal Health
Grazix Animal Health
Hester Biosciences
InVivo Labs
Kyoritsu Seiyaku
PetVet Care Centers
Select Sires
Spectrum Brands
trū Shrimp
United Pet Group

Distributors play an important role in the sales, marketing and supply chain for the companion animal practices they serve.  Brakke Consulting’s 2017 Brakke Distributor Effectiveness Study (DES) helps subscribers understand how distributors are viewed by veterinarians on both a national and regional level, enabling both distribution and manufacturer companies make better decisions.

The 2017 DES will include data on companion animal veterinarian purchasing habits; inferred distributor market shares; and distributor ratings on company attributes, field sales representative attributes, and inside sales representative attributes. Nearly a dozen national and regional distributors are included in the report.

The cost of the study is $34,900; discounts are available for early-order subscribers and for purchasers of the 2015 DES or the 2016 Sales Force Effectiveness Study.  For a detailed prospectus or other information, contact Bob Jones at or Lynn Fondon at or 972-243-4033.

• Grazix Animal Health, Inc. announced the introduction of Avian-S for the support of gut health at all stages of poultry production. Avian-S contains Vitamin B1 and patented LiveXtract, a source of bioactive polyphenols. (Business Wire)

• Sulzer announced a binding agreement to acquire Simcro, with Simcro becoming part of Sulzer’s Applicator Systems division.  Simcro’s revenues are expected to be CHF 35 million ($36 million) in 2017.  Financial terms were not disclosed. (company website)

• United Pet Group, a division of Spectrum Brands, Inc. announced a voluntary recall of multiple brands of packages of rawhide dog chew products that were distributed to retail outlets and sold online in the US. The recall was initiated after United Pet Group identified that certain of its rawhide chew manufacturing facilities were using a quaternary ammonium compound mixture as a processing aid in the manufacturing of rawhide chews. (FDA)

• Akeso Biomedical announced it has raised $4.4 million in a financing round to fund development of its non-antibiotic feed additives. The company’s flagship product is TYPLEX Chelate, a zootechnical gut health stabilizer designed to prevent pathogenic bacteria from adhering to avian gut walls. (Animal Pharm)

• PetVet Care Centers announced it has raised $675 million in debt financing to fund acquisitions to add to its 100-plus animal hospitals and veterinary clinics in 19 states. PetVet is backed by the Ontario Teachers’ Pension Plan, which acquired PetVet in 2014. (

• Select Sires Inc. announced it has reached a unanimous decision with Accelerated Genetics to unify the two cooperatives. Under the planned agreement, Select Sires will acquire the assets of Accelerated Genetics. This decision coincides with an already collaborative business relationship that began in 2001. Financial terms were not disclosed. (Feedstuffs)

• The trū Shrimp Company, an affiliate of Ralco, announced it has signed a letter of intent to locate its first $50+ million shrimp production facility in Luverne, Minnesota. trū Shrimp has also issued a letter of intent to locate the first shrimp hatchery in Marshall, Minnesota. The company will also renovate a vacant USDA-approved processing facility in Marshall to prepare more than 8,000,000 lbs. of shrimp expected to be produced annually. (company press release)

• Archer Daniels Midland Company announced that it has entered into a strategic collaboration with Austria-based Anco Animal Nutrition Competence GmbH to provide Anco’s line of specialty feed ingredients to ADM Animal Nutrition customers. As part of the agreement, ADM has made an equity investment in Anco. Financial terms were not disclosed. (company website)

• UK  Kyoritsu Seiyaku announced it has established a subsidiary company named Carus Animal Health in the UK.  Kyoritsu invested ¥180 million ($1.6 million) to establish the wholly-owned subsidiary. (Animal Pharm)

• FRANCE  InVivo Labs announced that it will become Upscience, effective July 3. A French market leader in animal feed analysis, Upscience analysis laboratories have gradually extended their expertise to other fields. (Feed eNews)

• AFRICA   Hester Biosciences Ltd it will invest $ 3 million to build a manufacturing facility in Tanzania for manufacturing animal vaccines and health products to cater to entire African continent. (

 2017 KC Animal Health Corridor Events
August 28-29, 2017
Kansas City, MO

Market Insight Seminar
August 28, 3:30 – 5:00 pm
The KC Animal Health Corridor Market Insight Seminar provides an update on the dynamics of the companion animal veterinary channel.

Animal Health Corridor Homecoming Dinner
August 28, 5:00 – 9:00 pm
The KC Animal Health Corridor’s annual Homecoming Dinner is an exclusive gathering of industry leaders from around the world to celebrate global industry successes and growth. 

Animal Health Investment Forum
August 29, 7:30 am – 5:00 pm
The KC Animal Health Investment Forum is one of the only opportunities in the world for early stage animal health companies to present their vision and business plan to potential investors. 
For details, go to

REGISTER NOW for Early Bird Pricing:


• EU – BANNED INGREDIENT The EU announced in its Official Journal that the use of ethoxyquin has been temporarily suspended due to concerns that it could have negative impacts on human health. Ethoxyquin is currently used in animal feed for its antioxidant properties and also to prevent spontaneous combustion of fishmeal during transportation by sea. (Animal Pharm)

• US – MUMS  The FDA announced an open period for applications for grants to support the development of new animal drugs intended for minor species or minor uses in major species (major species are horses, dogs, cats, cattle, pigs, turkeys and chickens). This is Funding Opportunity Announcement #RFA-FD-15-004. Applications must be submitted electronically by August 11, 2017, through (FDA)

• CANADA – CATTLE GENETICS  In an effort to reduce methane gas emissions from cattle, researchers in Canada, the UK, the US and other countries are collaborating on an effort to better understand and ultimately modify cattle genetics. The Genome Canada project sequences the genomes of low-methane-producing cattle with the goal of dispersing those genes throughout the global cattle population. (AVMA SmartBrief – Wired online)


Some new listings show the variety of positions on our site.  A very good job dealing with the regulatory aspects of animal nutrition is located in Delaware.  Three positions with different organizations for veterinary practitioners in Corpus Christi, TX, Redlands, CA & Norwichtown, CT.  And a variety of marketing positions in brand management, product management and business development.  To see these and other jobs, visit our website at

It becomes more difficult each week to find stories identifying new trends in the animal health markets. This week was no different in that two of the stories relate to nutritional feed additive products to replace or reduce the use of antibiotics.  Another story relates to the continued appetite of financial firms for acquiring companion animal veterinary clinics. 

However, the story that really caught my eye was the announcement of a new shrimp production facility in Minnesota.  Shrimp from Minnesota, the land of “Sky Blue Water”, I thought Minnesota was walleye country!!  I may well have missed something in prior stories but raising shrimp in Minnesota is clearly a NEW trend in my view. 

Have a good weekend!

Ron Brakke
This electronic newsletter is the sole property of Brakke Consulting, Inc.
Any use of the contents herein should be approved by and appropriately attributed to Brakke Consulting, Inc.

For more information about Brakke Consulting’s services and syndicated studies, visit our website at
Brakke Consulting, Inc.
12005 Ford Rd., Suite 530
Dallas, TX  75234    USA


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