The Experts in Animal Health

Equine Market Mega Study IV, January 2018

This survey examined the buying behaviors of horse owners by industry segment and by behavioral segment. Based on more than 1,000 respondents in a random national survey, the report examines purchasing frequency by brand and by type of outlet, including veterinarians, Internet/catalog suppliers, event exhibitors and brick-and-mortar retail outlets.

More than 400 brands! The study tracks purchases of individual brands in these categories:

  • Dewormers
  • Insect Control
  • Feed
  • Treats
  • Skin, coat and hoof care
  • Liniments, other muscle treatments
  • Joint therapy
  • Ulcer prevention, treatment
  • Wound care
  • Pain Management
  • Joint Supplements
  • Hoof supplements
  • Skin and coat supplements
  • Electrolytes
  • Weight Supplements
  • General Vitamins/Minerals
  • Breeding Supplements
  • Digestive Supplements
  • Calming Supplements
  • Vaccines

The study also measures readership of individual equine publications, catalogs and websites, and provides a wealth of information on horse owner demographics and segments. The 2018 edition also measures the use of social media and mobile devices.

Equine Market MegaStudy IV is an indispensable tool for any company that provides products or services to the equine industry, or contemplates doing so in the future. For more information, contact project manager John Volk at 773.327.4941 or

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