The Experts in Animal Health

Brakke Viewpoint June 16, 2023

On a recent visit to suppliers of animal health products, which had significant store front, I had the opportunity to interact with both the suppliers and some of their clients. I posed a question to both, regarding control of the purchasing decisions. It was very...

Brakke Viewpoint June 9, 2023

I very recently joined Brakke Consulting to help the company expand into Latin America – and this is my first Viewpoint.  I know most of you are based in the US, but I would think that many of you have traveled to Brazil and perhaps know a little about Latin America’s...

Brakke Viewpoint June 2, 2023

H.G. Wells famously wrote, “Adapt or perish, now as ever, is nature’s inexorable imperative.” Ironically, as humans, we tend to be creatures of habit, which means we’re oftentimes reluctant to changes that must occur to best adapt and adjust to our changing...

Brakke Viewpoint May 26, 2023

It’s becoming hard to avoid hearing about artificial intelligence (AI) and how every company has or will have a generative AI engine, which will cut costs and eliminate thousands and thousands of jobs.  Well, to quote Yogi Berra, “It’s like déjà vu all over again.”...

Brakke Viewpoint May 19, 2023

The Society for Human Resource Management, SHRM, just posted two warnings. For the first time, productivity dropped for five consecutive quarters . Meanwhile, compensation rates reached their highest level since the 2008 financial crisis . Together, these factors...

Brakke Viewpoint May 12, 2023

Recently the French government announced a tender for securing vaccines for controlling High Pathogenic Avian Influenza in the national flock. This is critically important, in that taking this positive step to control this important disease through a much more...
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