The Experts in Animal Health

Brakke Consulting’s
Animal Health News & Notes for September 14, 2018
Copyright © Brakke Consulting, Inc.

Editor: Lynn Fondon DVM MBA

Brakke Consulting news
The Companion Animal Veterinary Telehealth Landscape

other news
Anicom Insurance
Elite Veterinary Products
EZ Debride
Hollywood Feed
National Veterinary Care
NeuroCycle Therapeutics
Pet Doctors Group
Rucker Pet


Veterinary Telehealth is coming: will you be ready?

Telehealth and telemedicine are one of the hottest topics in human medicine. Over half of all human hospitals use some form of telehealth, and the leading telehealth provider boasts over 20 million subscribers. In the past few years, veterinary medicine has also seen the launch of telehealth providers aimed at connecting pet owners and veterinarians using new technologies.

What exactly is veterinary telehealth? Is it legal? Who are the companies offering telehealth services? How many veterinarians are already integrating telehealth into their practices, and how many are thinking about it? What kind of telehealth services do veterinarians want? How many pet owners are aware of these healthcare options, and are using them?

Brakke Consulting’s new report, The Companion Animal Veterinary Telehealth Landscape, answers these questions and more. The report includes:
• The evolution of veterinary telehealth
• A review of the regulations governing veterinary telehealth
• An overview of the players in the veterinary telehealth space
• A survey of nearly 450 companion animal veterinarians probing their awareness and use of veterinary telehealth, interest in using telehealth in the future, and the services they would desire in a telehealth platform.
• A survey of 500 pet owners probing their awareness and use of telehealth for pets, interest in telehealth and the ways in which they would use telehealth for their pets
• Thoughts on the future of veterinary telehealth

The Companion Animal Veterinary Telehealth Landscape report can be purchased for $4,750 if ordered by September 30, 2018, and $5,500 thereafter. The report will be completed in early October. Questions about the study can be answered by project manager Lynn Fondon, DVM, MBA at 972-243-4033, or email


• Bayer Animal Health and NeuroCycle Therapeutics, a start-up developing small molecule drugs that target the central nervous system, announced a global licensing agreement wherein Bayer will develop and commercialize compounds based on knowledge and intellectual property licensed and controlled by NeuroCycle. The company is developing treatments for atopic dermatitis and “other highly pruritic indications, orphan epilepsies and chronic pain”. (Animal Pharm)

• Vetsource announced it has acquired the majority share in Toronto-based VetSuccess, an expert in veterinary data analytics, machine learning and business intelligence. VetSuccess will continue to operate as a stand-alone business. Financial terms were not disclosed. (Company press release)

• EZ Debride announced it has signed a distribution agreement with Elite Veterinary Products. EZ Debride is a simple to use, disposable sharp debridement instrument that will allow clinicians to confidently and precisely debride. (Vet Advantage)

• Hollywood Feed announced it has acquired Atlanta-based Rucker Pet, bringing Hollywood Feed’s Atlanta store count to 16 and its nationwide store count to more than 80. Financial terms were not disclosed. Hollywood Feed also plans to open eight new stores in Atlanta in the coming months. (Pet Business)

• IRELAND Chanelle announced it has opened a new EUR 10 million ($11.6 million) manufacturing facility at its headquarters in Ireland. The 30,000 square-foot facility is dedicated to the manufacturing of spot-on topical antiparasiticides. (Animal Pharm)

• JAPAN Sumitomo Mitsui Banking Corporation announced an agreement with Anicom Insurance – the largest pet health insurance company in Japan – to promote pet health insurance over a one-year period. (Animal Pharm)

• NEW ZEALAND National Veterinary Care announced the acquisition of the Pet Doctors Group in New Zealand. Financial terms were not disclosed. (


• US – MEAT REGULATION The FDA and the USDA’s Food Safety and Inspection Service announced a joint public meeting to be held on Oct. 23-24, 2018 to discuss the use of cell culture technology to develop products derived from livestock and poultry. The meeting will focus on the potential hazards, oversight considerations, and labeling of cell cultured food products derived from livestock and poultry. Anyone who wishes to submit written comments prior to the public meeting or after the meeting may do so by submitting comments on by Nov. 26, 2018. Comments previously submitted to FDA in regard to the July 12, 2018 public meeting will also be considered. (FDA)

• AFRICA – VACCINE RESEARCH UK-based GALVmed announced it will receive $10 million in UK government aid to advance vaccine projects in Africa. The funding is part of joint funding with the Bill & Melinda Gates Foundation, who awarded GALVmed $40 million earlier this year. The funding for GALVmed will enable the charity to focus on R&D work for combination vaccines, by addressing diseases affecting large ruminants, small ruminants and poultry. (Animal Pharm)

• UK – PPR VACCINE The UK’s Pirbright Institute is filing a patent for a newly-developed peste de petit ruminants (PPR) vaccine that can differentiate between vaccinated and infected animals. The vaccine was recently tested in a mass PPR vaccination and awareness project in India. (Animal Pharm)

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Congratulations to the Banfield team for hosting another successful Pet Healthcare Industry Summit earlier this week. It is always a pleasure to have the opportunity to interface with those attending in various venues. The program in 2018 addressed several challenges facing the veterinary profession and allowed for some constructive dialogue related to how to resolve. Now the challenge is to make something impactful happen regarding these issues, which will require full industry support.

The balance of the news this week seems to focus on technology licensing, distribution and merger agreements. As stated a number of times in the past, there are three consistent trends occurring in the industry. One is that larger companies are seeking and finding new technology from early stage companies to fill their future product pipelines. Second, that consolidation is going to continue to accelerate in all the segments and levels of the industry. Third, the veterinary and OTC channels for pet products and services continues to move towards what the pet owner is requesting related to convenience and cost. It is an interesting time!

Have a great weekend!

Ron Brakke

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