The Experts in Animal Health

Brakke Consulting’s
Animal Health News & Notes for October 27, 2023
Copyright © Brakke Consulting
Editor: Lynn Fondon DVM MBA

Brakke Consulting News
2023 Flea Control & Heartworm Markets report – pre-order now
Pet Medications Home Delivery Study – pre-order now

Earnings News
Apiam Animal Health

Other News
Amazon (Petco)
Amazon (telehealth)
Boost Capital Partners
Creature Comforts
Digicare Animal Health
ECO Animal Health
Hanaco VC
Movendo Capital
Precision Health Technologies
Royal Canin
Torch Capital
Trans Globe

Brakke Consulting

Are you on top of the trends in the largest market segment in companion animal health?  Brakke Consulting will soon be publishing our 2023 report on the  US Flea Control and Heartworm Markets.

The report includes valuable information on the US market for small animal parasiticides including:

– Product descriptions, prices (veterinarian cost and online pricing), and sales for the leading veterinary flea, tick and heartworm products
– an overview of the veterinary and OTC flea control markets
– discussion of new product launches, including NEXGARD PLUS and NEXGARD COMBO
– 2023 survey of 350 veterinarians
– 2023 survey of 500 pet owners

The report on the US Flea Control & Heartworm Markets will be available for a purchase price of $7,495 if ordered by FRIDAY, NOVEMBER 17, and $7,995 after that date.

Please contact Dr. Lynn Fondon at 336-396-3916 or to pre-order the report, or for more information visit our website.


  • Merck announced financial results for the third quarter of 2023. Animal Health sales were $1,400 million, a year-over-year increase of 2% (+2% currency adjusted). (company website)
  • Virbac SA reported results for the third quarter of 2023. Revenue was EUR 314.8 million ($336 million), an increase of 3% compared to the same period of 2022 (+8% at constant exchange rates). The North America zone grew by +4% at constant rates. (Globenewswire)
  • Vetoquinol reported results for the third quarter of 2023. Sales were EUR 136 million ($143 million), up 1% on a reported basis (+5.1% at constant exchange rates). At constant exchange rates, sales for the Americas grew by +14%. (Businesswire)
  • Nestlé SA reported its nine-month sales for 2023. PetCare sales were CHF 14,012 million ($15.7 billion), a year-over-year increase of 6% (real internal growth of 2.6%). (company website)
  • Apiam Animal Health Limited announced results for the quarter ended September 30, 2023 (Q1 FY24). Revenue for the period was A$51.4 million (US$32.6 million), a 13% increase from the prior-year quarter. Gross profit increased 15% to A$34.2 million (US$21.7 million). (net)

Brakke Consulting
Pet Medications Home Delivery Study
Pre-order now and save

Optimizing Pet Medicine Services: Key Insights into Home Delivery Channel


Discover critical insights for pet medicine businesses and veterinarians. Based on surveys of veterinarians and pet owners, as well as other primary research, the new Brakke Pet Medications Home Delivery Study will unveil current pet owner behaviors, emerging veterinary business trends, and the impact of online retailers on pet medication home delivery.


Leverage this knowledge to refine services, enhance customer experiences, and manage competitive challenges effectively. The proprietary research in this groundbreaking study will allow businesses to stay at the forefront of the evolving pet healthcare industry with current industry-backed data. Your success is our priority.


The report, which will be published at the end of 2023, is priced at $14,500. Pre-order by November 15 to receive a $2,000 discount.  For more information, contact Richard Hayworth at or 214.422.2025.  


  • Royal Canin introduced Multifunction, a range of diets for patients with multiple conditions. (company announcement)
  • ECO Animal Health Group plc announced that it has received a new US and Canadian label claim indication for Aivlosin Water Soluble Granules in female swine intended for breeding. (company press release)
  • Precision Health Technologies announced the launch of a portfolio of natural enteric and skin care products formulated specifically for ruminants under its PhytoCare brand. (com)
  • GlobalVetLink announced compatibility with RFID Readers to easily upload animal ID information to the GVL Compliance Assistant Platform. The platform is compatible with the Allflex AWR300 StickReader; Datamars SRS2 and XRS2 Stick Readers; Destron Fearing Global Pocket Reader+; and Shearwell Data SDL440S Stick Reader. (PRNewswire)
  • Amazon and Petco are testing a partnership through which Petco will serve as a drop-off location for customers to return products from Amazon. (Pet Product News)
  • Amazon is reportedly considering an expansion into veterinary telehealth in its latest bid to compete with Walmart, which began offering the service to Walmart+ subscribers earlier this year. Amazon has already made its move into human health, acquiring One Medical earlier this year. (com)
  • Worldwise, Inc. – majority-owned by A&M Capital Partners – announced its strategic rebranding to PetWise. (Pet Business)
  • Bfactory announced that Vetramil, a medical-grade honey product formulated for animal skin care, is now available in the US. (Todays Veterinary Business)
  • Sleepypod introduced the Martingale Calming Harness for dogs and cats. The two-in-one harness is designed for anxiety relief and walking. (Pet Business)
  • Petfolk veterinary care company announced a $40 million Series B led by Movendo Capital with participation from existing investors including White Star Capital, Idea Farm Ventures, and others. (Pet Business)
  • Stromectol (Ivermectin) is an effective medication for treating parasitic infections, including river blindness and scabies. It may also have potential for COVID-19 treatment. Learn about its benefits, dosage, and where to buy ivermectin tablets.
  • Digicare Animal Health announced the launch of its own cloud-based infrastructure named digiCloud. Now, patient monitors in Digicare’s LifeWindow Lite Series allow for veterinary patient data to be uploaded and shared from the digiCloud app. (company press release)
  • Athian, the world’s first cloud-based carbon marketplace for the livestock industry, and BiomEdit announced a collaboration to validate groundbreaking protocols from sustainability outcomes in livestock production based on product innovation in development from BiomEdit. (Feed Strategy)
  • UK Ceva Animal Health launched the ASAP Salmonella differentiation test to differentiate its Cevac Salmovac vaccine strain from field strains of Salmonella enteritidis. The ASAP Salmonella differentiation test has 100% sensitivity and 100% specificity for differentiating the Cevac Salmovac vaccine strain from any Salmonella field strain, and significantly improves and speeds up the differentiation between vaccine and field strains. (org)
  • UK Creature Comforts announced it has raised GBP 8 million ($9.8 million) in seed capital. The round was co-led by Torch Capital, Hanaco VC and Boost Capital Partners. Also participating were Active Partners, Tarek Abuzayyad of Initial Capital and Steve Rosengarten of Vet One. The cash injection will be used to design, open and staff its first two clinics; and fund the build of a proprietary app by an in-house tech team. (
  • MIDDLE EAST Barentz announced that Trans Globe will be its exclusive distributor in the Middle East for the Animal Nutrition division within Barentz. The new partnership will allow Trans Globe to be the exclusive distributor of MegAnion (an anionic supplement for transitioning dry cows) and K-Carb Plus (a potassium supplement with the best handling for lactating dairy cows) in the region. (Feedstuffs)



  • US – DRUG FEES The FDA announced the fiscal year (FY) 2024 fee rates and payment procedures for animal drugs subject to user fees under the Animal Drug and Animal Generic Drug User Fee Amendments of 2023. The Animal Drug Application fee will be $683,673; the Abbreviated Application for a Generic New Animal Drug will be $126,582. (FDA)


This week we learned that Amazon is considering offering veterinary telehealth services, as well as partnering with Petco to offer return drop-offs at Petco locations. Pet owners are already familiar with Amazon as a source for pet products: a 2021 Packaged Facts report found that Amazon was the #1 online source for pet products, and accounted for nearly half of online pet product sales.  Pet supplies racked up $300 million in sales in two days during Amazon Prime day this past July; and Amazon featured an Amazon Pet Day in May with deals on pet products.

Despite their presence in the pet supplies category, Amazon wouldn’t be top-of-mind (at least in my mind) as a pet health provider. But they may be planning to offer the pet telehealth services as a value-added service for its Amazon Prime members. (This is the same strategy that Walmart announced this summer for its Walmart+ subscribers.)  According to Statista, there are 167 million Amazon Prime members in the US – that makes for a huge potential market for this new service.

Amazon began offering telehealth for humans earlier this year, so it’s not a great leap to envision them doing the same on the veterinary side. It will be interesting to see how a behemoth like Amazon navigates the regulatory minefield of veterinary telehealth, and whether this spurs growth in the use of veterinary telehealth.  They are sure to add money and muscle to lobbying efforts to legalize veterinary telehealth.

Lynn Fondon


Last week, we asked if those of you with a dog on oral pain medication would be asking your vet to switch to Librela.  48% of you said yes; 9% said no; and 43% will wait and see.

This week
Are you both a pet owner and an Amazon Prime member?

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