The Experts in Animal Health

Brakke Consulting’s
Animal Health News & Notes for February 16, 2018
Copyright © Brakke Consulting, Inc.

Editor: Lynn Fondon DVM MBA

Brakke Consulting news
Industry Overview at WVC
Market research

earnings news
Alivira Animal Health

other news
Arrow Reliance
Bentley’s Pet Stuff
Darwin’s Natural Pet Products
Green Pawz Pet Supply
Mars Petcare
Pilardière group
Stony Hill


Brakke Consulting is pleased to announce the 2018 Industry Overview. The 2018 US Animal Health Industry Overview will be presented at the Western Veterinary Conference in Las Vegas, Nevada. These date is:

•Tuesday, March 6, 2018, 2:00 – 4:00 pm, Four Seasons.

To register, go to and scroll down to the “What’s New” box. The price is $400 per person for online registration; late and on-site registration is $450.


• Zoetis Inc. reported its financial results for the full year 2017. The company reported revenue of $5,307 million, an increase of 9% compared with full year 2016. Net income for full year 2017 was $864 million, an increase of 5%. US revenue for the year was $2,620 million, an increase of 7%. (company press release)

• SeQuent Scientific announced results for its fiscal 2018 third quarter ended December 31, 2017. Sales for Alivira Animal Health were $32.5 million, an increase of 13% compared to the comparable prior-year quarter. (company communication)


• Merck Animal Health announced the expansion of its portfolio of cattle implants with the introduction of Revalor-XH (trenbolone acetate and estradiol). Revalor-XH features the same active ingredients as Revalor-XS but is formulated specifically for use in feedyard heifers. (

• Mars Petcare has partnered with MediSapiens, a leading developer and provider of genomic, biomedical and health data solutions, to foster new developments in precision healthcare for companion animals. The partnership follows Mars Petcare’s acquisition of Genoscoper Laboratories, a long-time partner of MediSapiens. (company press release)

• Nutramax Laboratories Veterinary Sciences, Inc. announced the launch of Panzquin, the first Pancreatic Enzyme Concentrate PLUS Cobalamin. (Vet Advantage)

• PortaCheck announced that they are now distributing the on-farm Rainbow Calf Scours test. The Rainbow test, which screens for Rotavirus, Coronavirus, E.coli F5 and Cryptosporidium, gives quick results in ten minutes. (company press release)

• GlobalVetLINK announced a significant investment led by Lead Edge Capital. The partnership will enable GlobalVetLINK to focus on its key markets and relationships with its customers while maintaining the GlobalVetLINK mission and vision. (company press release)

• The FDA is alerting pet owners to a history of four recalls of and multiple complaints associated with Darwin’s Natural and ZooLogics pet foods, manufactured by Arrow Reliance Inc., dba Darwin’s Natural Pet Products since October 2016. In each instance, the company recalled these products after being alerted to positive findings of Salmonella and/or Listeria monocytogenes in samples of their raw pet food products. The FDA has investigated six complaints of illness and death in animals that have eaten the recalled products. (FDA)

• Bentley’s Pet Stuff announced the acquisition of Green Pawz Pet Supply in Ann Arbor, Michigan. Financial terms were not disclosed. Bentley’s has plans to open 8-10 more stores in Michigan within the next year. (Pet Business)

• Stony Hill Corp. announced the official launch of TherPet, an advanced full-spectrum hemp-derived CBD-based product line for pets. TherPet’s initial product line includes tinctures in a range of dosages and flavors. From chicken to peanut butter, dogs, cats, and furry friends of all kinds are sure to be satisfied. In the future, the Company intends to expand the TherPet product line to include chews, treats, accessories, and more. (

• FRANCE Neovia announced the acquisition of the Pilardière group, the third-largest producer of mineral supplements and nutritional specialties in France. The Pilardière group produces more than 27,000 metric tons of mineral supplements, premixes and tailor-made nutritional specialties, primarily for ruminants. Financial terms were not disclosed. (Feedstuffs)


• JAPAN – AVIAN INFLUENZA Japan has reported first confirmed highly pathogenic avian influenza (HPAI), H5 subtype, outbreak on a commercial property in Japan this migratory season in Sanuki city, Kagawa prefecture, Shikoku Island. The prefectural government has culled all broilers at the affected site, disinfected the poultry houses and prohibited movement of birds within a 3km radius of the farm. Shipments of birds in a 10km radius were also banned. (Animal Pharm)

• US – FDA The FDA has proposed a rule to require animal drug sponsors to submit to the agency certain adverse drug experience and product manufacturing defect reports on Form FDA 1932 in electronic format. Receiving these post-marketing safety reports electronically allows the agency to more rapidly review and identify emerging safety problems and notify veterinarians and animal caretakers about safety signals. (FDA)

• US – ONLINE PET SALES Amazon executives recently presented the company’s plans to expand further into the online pet food retail market. Outside analysts estimated that in 2017, sales of pet consumables on Amazon, including dog and cat food, reached $1.4 billion, a 38% increase over 2016’s Amazon pet food sales. (Petfood Industry)

• NETHERLANDS – CHICKEN GENETICS Scientists at Wageningen University & Research (WUR) and Hendrix Genetics have identified a genetic region that explains a large difference in possible disease resistance among chickens. This DNA region contains, among other things, an important sensor for activating the immune system. They are now investigating how these research findings can be applied into the breeding programs of purebred lines. (Feedstuffs)

• US – VETERINARY DRUG REGULATION The FDA’s Center for Veterinary Medicine has released a list of guidances under development for 2018. The list of guidances can be found at . (FDA)

• US – VET ORGANIZATION A group of veterinary practitioners who value their autonomy have formed an organization dedicated to the advancement of independent practice. The organization is called the Independent Veterinary Practitioners Association, or IVPA. Membership is open to any veterinarian, veterinary nurse / assistant or veterinary practice manager who owns or is employed by an independently owned and locally operated veterinary hospital. (Vet Advantage, company website)


Look Before You Leap

Depend on Brakke Consulting to build a market study to meet your company’s needs, whether it is:

• Assessing the feasibility of a new product or technology
• Identifying the opinions and trends of veterinarians, pet owners or producers
• Determining the current market for products

With our in-house database of veterinarians and the ability to custom-tailor surveys of a wide variety of target audiences, we provide reliable insights into this unique industry. We also produce multi-client reports in a number of high-interest animal health market areas. For more information, see our website or call our Dallas office at 972-243-4033.


Wow! Congratulations to the Zoetis management team for an excellent 2017! The Zoetis report finishes up the reporting for most of the major animal health companies for 2017. The Zoetis and Merck AH results demonstrate that large companies can grow faster than the industry average. Both companies have accomplished this with innovative new products and strategic acquisitions.

2017 was a positive year for the industry and most companies appear to be off to a great start in 2018. We look forward to discussing many of details related to the animal health marketplace at our Animal Health Industry Overview in Las Vegas on March 6th. We had a great session at VMX and the Las Vegas session will be even more insightful as we’ve gathered additional industry information the past couple of weeks.

We look forward to seeing you in Las Vegas. Have a great weekend!

Ron Brakke

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