The Experts in Animal Health

Brakke Consulting’s
Animal Health News & Notes for March 9, 2018
Copyright © Brakke Consulting, Inc.

Editor: Lynn Fondon DVM MBA

Brakke Consulting news
Vet Tech Services Study – now available
Pain Management Products study
Market research reports

earnings news
Land O’Lakes
Ouro Fino Saúde Animal

other news
Bentley’s PetStuff
Blue Buffalo
BluePearl Veterinary Partners
Boehringer Ingelheim Vetmedica
Clorox Healthcare
Companion Fund
CZ Veterinaria
Pathway Vet Alliance
Vida Nova Solutions
Wedgewood Pharmacy
Zoetis (Fostera Gold)
Zoetis (Clarifide)


A new national study among companion animal veterinarians evaluates the veterinary technical services support provided by animal health and nutrition companies.

The study determines companion animal practitioner’s expectations for veterinary technical services and compares how each company’s teams deliver on those expectations. In addition, each company’s veterinary technical service team is compared to those of peer competitors. Thirteen companies were evaluated on amount and quality of contact with veterinary technical services, as well as over a dozen attributes.

The cost of the study is $27,000. For more information or to order the study, contact Dr. Cary Christensen at or (913) 205-6578.


• Ouro Fino Saúde Animal announced results for the full year 2017. Sales were R$505 million ($157 million), an increase of 11% compared to the prior year. Ouro Fino’s adjusted profit was R$45.4 million ($14.1 million) compared to R$2.3 million recorded in 2016. (Animal Pharm)

• Land O’Lakes reported results for the full year 2017. The Animal Nutrition segment reported 2017 net sales of $3.7 billion and pretax earnings of $91.6 million, compared to $3.8 billion in sales and $72.9 million in pretax earnings in 2016. (Feedstuffs)


Pain management is one of the leading topics in veterinary medicine today. Brakke Consulting’s annual report on Pain Management Products for Dogs and Cats includes such valuable information as:
– overview of acute and chronic pain in small animals
– review of new products, including Galliprant and Nocita
– estimates of US sales and prices of leading products
– pain management products in development
– review of nutritional supplements used for chronic pain
– review of therapeutic diets for joint care
– discussion of the use of cannabinoids in treating pet pain
– 2018 survey of 300 small animal veterinarians regarding use of pain management products

Pain Management Products for Dogs and Cats 2018 can be purchased for $4,995 if ordered by March 30, 2018, and $5,750 thereafter. The report will be completed in April. Questions about the study can be answered by project manager Lynn Fondon, DVM, MBA at 972-243-4033, or email


• Zoetis announced the launch of Fostera Gold PCV MH, the US pork industry’s first vaccine to include two genotypes of porcine circovirus type 2 (PCV2) — 2a and 2b. (

• Zoetis announced the addition of genomic-based measurements for three calf-wellness traits – livability, respiratory disease and scours – to its Clarifide Plus service. The new Calf Wellness Index is a multi-trait selection index that exclusively focuses on calf wellness traits to directly estimate the potential profit contribution of the calf wellness traits for an individual animal. (

• Clorox Healthcare and Merck Animal Health in coordination with several other partners announced the launch of the Heroes for Healthy Pets Infectious Disease Management Certification Program to educate veterinary and pet professionals on the risks of infectious diseases. The program provides best practices for preventative care, including strategic vaccination and cleaning and disinfection protocols to help maintain disease-free facilities and keep pets healthy. (Pet Business)

• Boehringer Ingelheim Vetmedica announced the launch of Ingelvac Provenza to protect against the influenza A virus strains H1N2 and H3N2 in swine. According to the company this is the first live attenuated influenza vaccine for growing pigs to be commercialized in the US. (Animal Pharm)

• Alltech announced the passing of its founder and president, Dr. Pearse Lyons. Lyons died March 8 due to an acute lung condition that developed during his recovery from heart surgery. He was 73. (Feedstuffs)

• Mars announced the establishment of a new $100 million venture fund that will back pet care products, tech and services exclusively. The Companion Fund is structured as a standalone firm with Mars as its sole limited partner. It will take minority stakes in early-stage companies, typically investing as part of a $2 million to $5 million dollar seed or series A round. (CNBC)

• Blue Buffalo announced the launch of Blue Natural Veterinary Diet Novel Protein – Alligator. Blue NVD NP Alligator is a grain-free, highly palatable diet sold only through veterinarians. (conference new product showcase)

• Orivet announced a new DNA test for obesity in dogs. The Weight and Obesity Prone test identifies a mutation in a gene that has been shown to be associated with obesity in Labrador retrievers. (company press release)

• Vida Nova Solutions announced its launch in the natural product sector as part of an effort to address a growing market interest in feed additives and supplements that include more natural ingredients. The company offers a line of feed additive products including enzyme- and yeast-based products focused on production species and horses. (Feed Navigator)

• Wedgewood Pharmacy and Vetsource announced they have partnered to add thousands of commonly prescribed compounded medications to Vetsource’s Home-Delivery catalog. Much of Wedgewood’s formulary will be available to veterinarians and pet owners with prescription orders through the Vetsource platform by late Spring 2018. (

• Pathway national veterinary management group announced a comprehensive company rebrand to Pathway Vet Alliance. Pathway has more than 125 veterinary clinic locations throughout the US. (Pet Age)

• BluePearl Veterinary Partners announced the launch of EmERge, a new program that provides intensive training, one-on-one mentoring, and three years of employment to aspiring ER clinicians. The program is also aimed at developing more ER clinicians, both for BluePearl and the veterinary profession as a whole. (Veterinary Practice news)

• Bentley’s PetStuff announced it has launched its e-commerce website, with free on orders of $49 or more. The site also features auto ship which allows pet owners to receive delivery every 1-16 weeks depending on their preference. (PetProductNews)

• SPAIN CZ Veterinaria (CZV) announced it is now EU-authorized to manufacture stem cell therapies for companion animals, marking a move into the companion animal segment of the market. The company is also reportedly developing a pet vaccine for an undisclosed indication. (Animal Pharm)

MARCH 4-8, 2018

Veterinarians, technicians, students, exhibitors and others attended the Western Veterinary Conference this week in Las Vegas. The conference offered over 1,000 CE credit hours to choose from, including traditional lectures, workshops, hands-on laboratories, and more.


• US – NEW ANIMAL DRUG NAMES The FDA issued draft guidance to provide recommendations to assist sponsors in developing proprietary names for new animal drugs in order to avoid contributing to medication errors, negatively impacting safe use of the drug, or misbranding the drug. Draft Guidance for Industry #240, entitled “Proprietary Names for New Animal Drugs,” can be found at (FDA)

• US – SWINE CORONAVIRUS The USDA’s Animal & Plant Health Inspection Service (APHIS) announced it is rescinding the swine enteric coronavirus disease (SECD) federal order and will no longer require producers, veterinarians or laboratories to report cases to federal animal health officials. This action is effective March 6, 2018. (Feedstuffs)

• UK – FMD RESEARCH Scientists at the UK’s Pirbright Institute in collaboration with other research centers have discovered a new system that prevents antiviral signaling of cells infected with foot and mouth disease (FMD). The discovery could enable scientists to detect animals that have been infected with FMD and distinguish them from those that have been vaccinated. (Animal Pharm)

• US – CANCER RESEARCH Kansas State University (KSU) College of Veterinary Medicine (CVM) announced it has opened a new center focused on translational cancer research in animals and humans. The Center of Excellence for Translational and Comparative Oncology Research (CETCOR)’s objective is to expedite the pre-clinical and clinical development, production and/or licensure of novel or improved medical interventions – drugs, immunotherapeutics and medical devices – for the treatment, diagnosis and monitoring of both human and animal cancers. (Animal Pharm)

• US – VETERINARY SUPPORT INITIATIVE MightyVet, incubated by Trupanion, announced the launch of the first phase of its multi-faceted initiative to support and evolve the veterinary ecosystem for the common good of pets, families and the veterinary professionals entrusted with their care. MightyVet provides veterinary professionals with free on-demand Continuing Education courses, mentorship from industry experts, virtual office hours for real-time feedback with Veterinary educators, and online resources for their day-to-day needs. (Digital Journal)


Brakke Consulting is an industry leader in timely market research on topics of high interest to stakeholders in the animal health, pet and veterinary markets. Reports published in the past year include:

• US Companion Animal Veterinary Technical Services Study (March 2018)
• Equine Mega Study IV (January 2018)
• Distributor Effectiveness Study (December 2017)
• US Flea Control and Heartworm Markets (December 2017)
• Pain Management Products for Dogs and Cats (annual report coming in April 2018)
• Cancer in Dogs and Cats (2017)
• New Strategies for Health & Performance in US Livestock & Poultry Production (2017)
• Manufacturer Sales Force Effectiveness Study (biannual report coming in Dec. 2018)

Prices for reports vary. For more information about these or other reports, visit our website at or contact us at


It was great seeing many of you earlier this week in Las Vegas at the Western Veterinary Conference. This annual conference continues to grow and is becoming a must-attend event. We were particularly encouraged by the number of new innovative products and services being offered, some of which are covered in this newsletter.

As happens almost every week, there are new diagnostic genetic tests being developed and launched to improve the health of animals being announced. Some veterinary clinic consolidator groups are offering training programs and services to improve veterinary medicine and to entice new veterinarians and clinic owners to their growing operations. In our 2018 Animal Health Industry Overview we covered in more detail the rapid clinic consolidation and diagnostics area. These two accelerating growth areas are going to impact almost every company in the industry in one way or another now and in the future.

Have a great weekend!

Ron Brakke

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