The Experts in Animal Health

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Brakke Consulting’s
Animal Health News & Notes for January 17, 2014
Copyright © Brakke Consulting, Inc.
Editor: Lynn Fondon DVM MBA
Brakke Consulting news
2014 Industry Overview
Investor Seminar
Transaction assistance
earnings news
other news
i4C Innovations
INVESTOR SEMINAR: Understanding the Animal Health Industry (Investment Opportunities and Strategies)

Brakke Consulting, Inc. will present a one-day seminar for investors entitled, “Understanding the Animal Health Industry (Investment Opportunities and Strategies)” on February 11, 2014 at the Newark Liberty International Airport Marriott in Newark, New Jersey.

The seminar will include the following topics:
– Industry Overview
– Size and trends of the animal health industry markets
– Size and trends of the US OTC market for pet products
– Segment breakdown of US pet and OTC markets
– Industry ownership trends
– Industry transaction history over the past decade
– Major influencers on the financial health of the industry
– A review of potential investment opportunities and strategies

The deadline for registering is Wednesday, February 5. The cost is $1,200 per attendee. To register, please call Brakke Consulting at (972) 243-4033. For more information email Jane Morgan,

> Virbac S.A. reported financial results for the full year 2013. Total sales reached EUR 736 million ($1.01 billion), 6% growth compared to last year. Real growth at constant parities exceeded 10%. Organic growth represents 2% in this performance, with a significant contrast between the first half (-0.5%) and the second half (+5.1%). (company website)
> Cargill reported net earnings of $556 million in its fiscal year second quarter ended November 30, 2013, up 36% compared to the year-ago period. Second-quarter revenues decreased 7% to $32.9 billion. Earnings in the Animal Nutrition & Protein division rose significantly. (company website) 
> Merck announced that it is pursuing strategic options for its animal health and consumer businesses and expects to complete any action it takes this year. The company said it could “determine the most value-creating option for each and could reach different decisions about the two businesses.” (Reuters)
> Neogen Corporation announced that it has licensed patents owned by Cargill, Inc. and Branhaven LLC considered key for genomic evaluation to improve traits in beef and dairy cattle. The technology, known as BeefGen, identifies key genomic tools to improve both meat and milk production. Specific terms of the agreement were not disclosed. (company press release) 
> IDEXX Laboratories, Inc. announced the launch of the Catalyst One Chemistry Analyzer. Engineered to deliver the same laboratory-quality results and real-time work-flow as the high-throughput model Catalyst Dx Chemistry Analyzer, the Catalyst One Chemistry Analyzer offers practices an attractive in-house chemistry option for when a single sample drawer meets work-flow requirements. (PRNewswire)
> LifeLearn announced a strategic partnership with i4C Innovations and unveiled VOYCE wearable technology for pets. VOYCE is a health band worn comfortably around a dog’s neck, monitoring key vital signs including heart and respiratory rates, as well as other wellness indicators such as activity, rest, calories burned, and more. (company press release)  
When the Time Is Right

Buying, selling or merging? We can help!

Brakke Consulting assists many clients with mergers, acquisitions and divestitures. Our transaction experts can provide the insight, ability and contacts you need in the animal health, pet, and veterinary markets. Please contact any of our offices for a confidential consultation.
> VIETNAM – AVIAN INFLUENZA  Vietnamese veterinary authorities have reported four outbreaks of highly pathogenic avian influenza (HPAI) serotype H5N1 in various regions of Bac Ninh province. A total of 9,787 birds were found susceptible, out of which 3,895 cases were reported. A total of 2,600 deaths were discovered, and the remaining birds were destroyed. Several control measures have been applied to control the situation. (
> ISRAEL – FMD   The World Organization for Animal Health (OIE) reported that there has been a sizeable foot and mouth disease (FMD) outbreak in northeast Israel. The outbreak took place at farm in the Hazafon region near the Syrian border with 27 deaths out of a mixed herd of 1,876 sheep and goats. Quarantine has been enforced in the area and a vaccination strategy is to be employed. (Animal Pharm)
> US – HEARTWORM DIAGNOSTICS   A study conducted at Oklahoma State University found that heat treatment of feline serum samples prior to testing for heartworm antigens can considerably improve the sensitivity of antigen assays in feline patients and, in turn, result in a more accurate diagnosis of heartworm infection in cats. The study was funded by Bayer Animal Health. (PRNewswire)

Brakke Consulting will present the 2014 US Animal Health Industry Overview twice this winter – once at the North American Veterinary Conference in Orlando, Florida and once at the Western Veterinary Conference in Las Vegas, Nevada. These dates are:
• NAVC: Monday, January 20, 2:00 – 4:00 pm, Gaylord Palms.
• WVC: Tuesday, February 18, 2:00 – 4:00 pm, Four Seasons.

Online registration for NAVC is now closed. Please register on-site in Orlando immediately prior to the Overview if you’d like to attend.  To register for WVC, go to  and scroll down to the “What’s New” box. The price is $385 per person for online registration; late registration is $425.


A number of companies since the first of the year have been conducting annual sales and management meetings to implement the sales and marketing plans for the year charted by senior management. Based on discussions with some industry managers it appears that 2014 will be another year of battling for market share in some of the leading product categories. We believe that the improving economy will allow for some revenue growth in animal health because of increased consumer spending. We learned in the past several years that the industry is not totally immune to recessionary pressures.

Thanks to all of the individuals that have signed up for the 2014 Animal Health Industry Overview in Orlando next Monday. We have a sell-out in Orlando because of the room size so we’ve had to close registrations. There is, however, still space at the Overview in Las Vegas in February. Also, at the Western Veterinary Conference this year we expect to present a two-hour session on the Japanese and Chinese Animal Health Markets. These presentations will be made by our Japanese and Chinese consultants. You will be hearing more about these two presentations in future newsletters and mailings.

Have a great weekend!! We will see many of you in Orlando this weekend.
Ron Brakke
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