The Experts in Animal Health

print version

Brakke Consulting’s
Animal Health News & Notes for January 25, 2013
Copyright © Brakke Consulting, Inc.
Editor: Lynn Fondon DVM MBA
Brakke Consulting news
2013 Industry Overview
earnings news
other news
SHADOWSMITHS Teleradiology
Brakke Consulting will present the 2013 US Animal Health Industry Overview twice this winter – once at the North American Veterinary Conference in Orlando, Florida and once at the Western Veterinary Conference in Las Vegas, Nevada. These dates are:
• WVC: Tuesday, February 19, 2:00 – 4:00 pm, Four Seasons.

Online registration for WVC is open. To register, go to and scroll down to the “What’s New” box. The price is $385 per person for online registration; late registration is $425.
> Virbac SA reported results for the full year 2012. Total sales were EUR 695 million ($925 million), representing total growth of 12%. Organic growth was 8%. (company website) 
> Vétoquinol posted 2012 sales of EUR 298 million ($397 million), up 5% compared to the previous year. At constant exchange rates, annual sales increased by 3%. (
> PetMed Express, Inc. announced its financial results for the third fiscal quarter ended December 31, 2012. Net sales for the quarter were $49.6 million, a decrease of 2% compared to the quarter ended December 31, 2011. Net income was $4.6 million, an 18% increase compared to net income for the comparable quarter in the prior year. (company website)
> Bayer Animal Health, Brakke Consulting and the American Association of Feline Practitioners announced results of the Bayer Veterinary Care Usage Study III: Feline Findings, a comprehensive survey to determine the extent to which veterinary practices recognize the need to improve cat care and what steps, if any, they have taken to increase feline visits. The study aims to deliver actionable insights that improve feline healthcare and strengthen veterinary practices. Read the press release (company press release)
> IDEXX Laboratories announced the acquisition of two veterinary radiology reading groups. SHADOWSMITHS Teleradiology joined IDEXX on November 8 of last year, followed by VetRadiologist in December. Financial terms were not disclosed. (company website)
> Trupanion announced the launch of Trupanion Express, a software application that eliminates the client reimbursement process by paying veterinarians directly at the time of invoicing for 90% of all covered pet healthcare costs. Trupanion policyholders are never out of pocket for those costs, which allows them to accept “plan A” veterinary treatment recommendations immediately. (DVM360)
> GlobalVetLINK has introduced an electronic six-month equine passport health certificate that may be a substitute for the existing paper-based, 30 day electronic Certificate of Veterinary Inspection (eCVI) health certificate for the state of New York. Veterinarians in the state of New York are approved to issue GoPass certificates for horses entering 14 states. (company press release)
> US – BOVINE TB  A dairy cow in Washington State is being investigated for Bovine Tuberculosis. The meat from the cow was destroyed and there is no threat to human health. The department has halted all cattle movement from the dairy farm where the cow originated and ordered all milk from the farm be pasteurized. Washington State has been Bovine TB-free since 1988. (Vet Advantage – AgriMarketing)
> US – EQUINE DISEASE RESEARCH  US researchers have discovered that a toxin from the box elder tree is the likely cause of the fatal muscle disease Seasonal Pasture Myopathy (SPM) in horses. Research from the College of Veterinary Medicine, University of Minnesota, showed that horses that develop SPM are usually kept in sparse pastures with an accumulation of dead leaves, dead wood and trees in or around the pasture and are often not fed any supplementary hay or feed. The research identified that seeds from box elder trees were consistently present in the fall pastures of all 12 horses enrolled in the US study. (Animal Pharm)
JANUARY 18-23, 2013
Over 15,300 veterinarians, technicians, students, exhibitors and others attended the North American Veterinary Conference this week in Orlando, including over 5,900 veterinarians and nearly 4,000 exhibitors.

Congratulations to the North American Veterinary Conference team for a great meeting this past week. This was the 30th Anniversary of this meeting and it’s evident in the quality of the program. During and following the meeting we’ve heard nothing but positive responses to the program and the organization. We were also impressed with the enthusiasm and positive vibrations from the manufacturers, distributors and veterinarians at the meeting. If the positive energy can be converted into revenue and profits, the industry is in for a great year.

It was very evident at the meeting that companion animal parasite market share wars are in full swing. Wow!! If a similar level of marketing and sales programs is directed at the pet-owning consumer, we’re likely to see this already large market continue to grow in dollars and units in 2013. That would be a great outcome for the industry and those investing in creating consumer demand for the products.

We want to thank those who attended our Annual Industry Overview and Networking session during the conference. We’re making a few adjustments to the Orlando program and will be ready for a rerun at the Western Veterinary Convention in four weeks.

Have a great weekend!!

Ron Brakke

This electronic newsletter is the sole property of Brakke Consulting, Inc.
Any use of the contents herein should be approved by and appropriately attributed to Brakke Consulting, Inc.
For more information about Brakke Consulting’s services and syndicated studies, visit our website at
Brakke Consulting, Inc.
12005 Ford Rd., Suite 530
Dallas, TX  75234    USA

en_USEnglish (United States)