The Experts in Animal Health

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Brakke Consulting’s
Animal Health News & Notes for January 6, 2012
Copyright © Brakke Consulting, Inc.
Editor: Lynn Fondon, DVM MBA
Brakke news
2012 Overview registration – early registration ends Jan 11
Pet Owner Channel Study
other news
Advanced Animal Nutrition 
Butler Schein
Henry Schein
O’Neal’s Feeders Supply
PCI Animal Health
Petrus Feed and Seed Stores
Van Beek Global
Veterinary Instrumentation

Brakke Consulting will present the 2012 US Animal Health Industry Overview twice this winter – once at the North American Veterinary Conference in Orlando, Florida and once at the Western Veterinary Conference in Las Vegas, Nevada. These dates are:
• NAVC: Monday, January 16th from 2:00 – 4:00 pm at the Gaylord Palms.
• WVC: Tuesday, February 21st from 2:00 – 4:00 pm at the Four Seasons.
Registration for the Industry Overview at the NAVC and WVC is now open. To register go to and scroll down to the “What’s New” box.  The price is $375 per person for online registration; late registration is $425.  Please note that early registration and online registration for the NAVC Overview end on Wednesday, January 11.  After this date attendees must register on-site the day of the Overview.
> Henry Schein, Inc. announced that it has acquired all of Oak Hill Capital Partners’ remaining interest in Butler Schein Animal Health for $155 million in cash.  Henry Schein now owns 71.5% of Butler Schein Animal Health. (PRNewswire)
> Van Beek Global introduced Tri-Pectate Capsules, a feed supplement that protects newborn calves from stress-induced scours. (Feedstuffs)
> PCI Animal Health officially announced it has established a full-line distributor partnership with Merck Animal Health. (company press release)
> The FDA posted an “updated” recall notice with two additional petfood recalls related to dog food with elevated aflatoxin levels. The recalls, for O’Neal’s Feeders Supply’s Arrow Brand and Petrus Feed and Seed Stores Inc., come in addition to December recalls by Cargill, Iams, and Advanced Animal Nutrition dog food, all for high aflatoxin levels. (PetFood Industry) 
> Sumitomo Corporation, Sumitomo Corporation of America and Unicharm Corporation closed on December 30, 2011 a joint venture deal that gives Unicharm a significant stake in the common share of The Hartz Mountain Corporation (Hartz), a wholly owned subsidiary of Sumitomo Corporation. Financial terms were not disclosed. (PRNewswire)
> UK   Henry Schein announced it has acquired Veterinary Instrumentation, provider of surgical instruments and implants in the UK, for an undisclosed sum. Veterinary Instrumentation reported revenues of GBP 6.7 million ($10.8 million) for the 12 months to September 30, 2011.  Around 60% of its sales are in the UK, with the rest split fairly evenly between Europe and the rest of the world. (Animal Pharm)
CORRECTION: Last week’s newsletter item regarding Virbac’s Easotic should have specified that the ingredients included miconazole, gentamicin and hydrocortisone aceponate (HCA), a new generation of glucocorticoid never before used in animal health.
> US – ANTIBIOTIC USE   The FDA issued an order that prohibits extra-label uses of the cephalosporin class of antimicrobial drugs in cattle, swine, chickens and turkeys effective April 5, 2012. In  2008, FDA issued and then revoked an order that prohibited extra-label uses of cephalosporins in food-producing animals with no exceptions. This announcement responds to public comment and includes the following exceptions, which protect public health while considering animal health needs: (1) The order does not limit the use of cephapirin; (2) Veterinarians will still be able to use or prescribe cephalosporins for limited extra-label use in cattle, swine, chickens or turkeys as long as they follow the dose, frequency, duration, and route of administration that is on the label; (3) Veterinarians may also use or prescribe cephalosporins for extra-label uses in minor species of food-producing animals such as ducks or rabbits. (FDA)
> PARAGUAY – FMD  Paraguay has declared a state of emergency in a northern province to deal with an outbreak of foot-and-mouth disease. The outbreak follows an outbreak in September in the same department that led to the destruction of 1,000 head of cattle and $300 million ($A290 million) in losses. Paraguayan authorities ordered the destruction of 150 cattle found to have the disease at a ranch about 18 miles (30km) from the ranch where the first outbreak was detected in the northern department of San Pedro. (
A new study of pet owner buying behavior is now available.  The Pet Owner Channel Use Study, produced by Brakke Consulting and The Pert Group, is a national survey of 1,200 dog and cat owners that examines purchase frequency by type of outlet for seven major categories of products.  It explores channel switching, and the importance of convenience, price and veterinary recommendations on buying decisions.
This 200-page report shows significant shifts in channel preference, veterinarian influence and professional channel vulnerabilities compared to a similar study four years ago.  A special feature of this new report compares differences in behaviors between pet owners who regularly visit the vet and those that don’t.
The new Pet Owner Channel Use Study is now available at a cost of $12,500. For information, contact John Volk at
We hope all of you are off to a great start for the New Year.  The first few months always bring a great deal of activity related to new product introductions, organizational changes, and major trade shows. On top of that many companies use the first part of the year as a time to hold management meetings to create new enthusiasm and strategies for the coming months. We wish all of you the best in the New Year!!
In the midst of your activities, you may be trying to determine the answers to some industry questions such as: Have pet owners changed their buying habits in the past 18 months? What product categories were winners in 2011, and what are likely to be winners in 2012?  Will industry consolidation continue in 2012?  and What does the future look like in the companion and food animal sectors in the coming years?  We plan to provide our perspective and thoughts on many industry questions at our Annual Industry Overviews at the NAVC and WVC.  We hope to see you there.  There is still limited space available at each presentation so register NOW.
Have a great weekend!!
Ron Brakke
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