The Experts in Animal Health

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Brakke Consulting’s
Animal Health News & Notes for December 9, 2011
Copyright © Brakke Consulting, Inc.
Editor: Lynn Fondon, DVM MBA
Brakke news
2011 US Flea Control and Heartworm Markets
2012 Overview registration
earnings news
Smithfield Foods
other news
Aurora Pharmaceutical
Henry Schein
Hubbard Feeds
Modern Veterinary Therapeutics
Spectrum Brands
Veterinary Products Laboratories
Brakke Consulting’s 2011 report on the US Flea Control and Heartworm Markets is now available.  The report includes valuable information on the US market for small animal parasiticides including:
  – discussion of the impact of generic fipronil products
  – an overview of the veterinary and OTC flea control markets
  – Product descriptions, prices, and sales for the leading veterinary flea and heartworm products
  – 2011 survey of over 200 veterinarians
  – 2011 survey of 500 pet owners
The report on the US Flea Control & Heartworm Markets is available for a purchase price of $7,500.  Please contact Dr. Lynn Fondon at (972) 243-4033 or to order the report, or for more information visit our website at
> Bioniche Life Sciences Inc. reported results for the first fiscal quarter ended September 30.  Consolidated revenues were C$6.8 million (US$6.7 million), a decline of 9% compared to last year, relating to a drought affecting sales of cattle reproductive products in the southern US, as well as delays in the timing of certain sales that are expected to occur in subsequent quarters. The company reported a net loss for the first quarter of (C$4.5 million), wider than the loss of (C$2.6 million) in the year-ago quarter. ( 
> Smithfield Foods Inc. announced financial results for its fiscal 2012 second quarter, reporting higher sales but lower operating profits across all business segments.  Net earnings for the quarter were $121 million on sales of $3.3 billion, compared with $144 million on sales of $3.0 billion in its fiscal 2011 second quarter. (Feedstuffs)  
> Pfizer announced the re-launch of its Restor-a-Flex glucosamine and chondroitin joint supplement, previously available from Fort Dodge.  The product is now available exclusively through veterinarians. (Veterinary Practice News)
> The FDA announced it has approved Merial’s Longrange (eprinomectin) for treatment and to prevent reinfection of cattle with various parasites.  Longrange offers 100 days or more of protection against reinfection with a single injection. (FDA)
> Bayer announced the launch of the “Lost Pet Alert Network,” a virtual community of veterinary clinics, pet owners and animal shelters designed to share information about lost pets.  The free service allows pet owners to announce that a pet has been lost, develop personalized lost pet posters, and send alerts via social media to other pet owners. (PRNewswire)
> Veterinary Products Laboratories announced the introduction of Duralactin Feline Joint Plus Paste.  The product combines MicroLactin with other ingredients which help maintain healthy cartilage and joint function, including glucosamine, methylsulfonylmethane (MSM), omega 3 fatty acids (DHA and EPA), manganese, zinc and vitamin E. (company press release) 
> Modern Veterinary Therapeutics announced the launch of the Feline Infectious Peritonitis (FIP) Virus Antibody Test Kit. (company press release)
> Aurora Pharmaceutical introduced Oral-Pro Sodium Salicylate 48.6% for calves over 2 weeks old for aiding in the reduction of pyrexia (fever). There is a zero-day withdrawal period for meat and offal from calves. (Veterinary Advantage)
> Trupanion and Hill’s Pet Nutrition announced that the former’s dog and cat insurance now includes benefits for veterinary therapeutic petfoods, including Hill’s Prescription Diets, and veterinary exclusive preventive nutrition Hill’s Healthy Advantage petfood. (company press release)
> AgriLabs announced it has launched ProLabs, a division dedicated to the introduction, marketing and over-the-counter sales of healthcare products for companion animals.  The division’s first product is ProLabs Tape Worm Tabs for cats and dogs. (Pet Business)
> Spectrum Brands announced its United Pet Group division has signed a definitive agreement to acquire FURminator, a provider of branded and patented deshedding products to the pet industry, from HKW Capital Partners and other shareholders for $140 million cash.  FURminator has annual revenues of nearly $40 million. (Business Wire)
> Cargill announced that it has completed the acquisition of Provimi for an enterprise value of $2 billion. (Feedstuffs)
> Hubbard Feeds introduced Hubbard Life products, a rural lifestyle line of feed for dogs, cats, horses and poultry made with natural ingredients. (Feedstuffs)
> Purina announced the launch of Equine Senior Active Healthy Edge horse feed with more calories from fat and a different balance of nutrients from its original Equine Senior feed. (Feedstuffs)
> EU  Norbrook Laboratories announced it has launched the NoroQuin line of nutritional supplements for dogs and cats, designed to help maintain healthy cartilage and joint fluids.  It contains glucosamine, chondroitin sulfate, manganese and zinc sulfates, ascorbic acid and N-acetyl-D-glucosamine. (Animal Pharm)  
> UK  Henry Schein announced it has rebranded its UK distributorship previously known as Dunlops.  The company will now be known as Henry Schein Animal Health. (Animal Pharm) 
> SWITZERLAND – NEWCASTLE DISEASE   Switzerland has reported its first outbreak of Newcastle disease in poultry in more than a decade. The disease was found in layer hens on a farm in Neuchâtel in the west of the country. All of the birds have been culled. (Animal Pharm)
> ASIA – AVIAN INFLUENZA   Avian influenza has been confirmed in flocks of ducks and chickens in Vietnam and Nepal.  Animal health officials in Vietnam’s Dak Lak province destroyed a flock of more than 1,300 domestic ducks and 9,800 duck eggs after H5N1 affected an unspecified number of the birds.  In Nepal more than 500 ducks and chickens were culled after an avian flu outbreak on a farm in Bhaktapur district. (Animal Pharm)
> US – Q FEVER   An outbreak of Q fever (Coxiella burnetii) in the US has affected goats on at least 16 farms in the states of Washington and Montana and caused some 15 human illnesses since April 2011. Goats at the two farms with human illnesses were quarantined; the other 11 farms were not under formal quarantine, but their owners agreed to management practices intended to contain the disease. (Animal Pharm)
> US – ANTICOCCIDIALS   The FDA’s Center for Veterinary Medicine has released draft guidance for industry #217, “Evaluating the Effectiveness of Anticoccidial Drugs in Food-Producing Animals” for comment.  Comments on the draft guidance can be submitted via (Feedstuffs)
Brakke Consulting will present the 2012 US Animal Health Industry Overview twice this winter – once at the North American Veterinary Conference in Orlando, Florida and once at the Western Veterinary Conference in Las Vegas, Nevada. These dates are:
• NAVC: Monday, January 16th from 2:00 – 4:00 pm at the Gaylord Palms.
• WVC: Tuesday, February 21st from 2:00 – 4:00 pm at the Four Seasons.
Registration for the Industry Overview at the NAVC and WVC is now open. To register go to and scroll down to the “What’s New” box.  The price is $375 per person for online registration; late registration is $425.
2011 is basically in the record books and most of the activities the next 3 weeks will focus on the holidays and thanking employees, clients and customers for their support and business during the year.
The other activity will be the planning for 2012, which we believe will be another challenging year for the industry.  While recent consumer purchasing reports for the holiday season are creating some economic optimism, there are still a number of political and economic issues that remain unresolved.  We believe that these domestic and international issues will keep a lid on both consumer and business spending because of uncertainty, at least for the next two or three quarters.
This year some of the most impressive gains in the animal health industry have come from the food animal side.  The companion animal portion is showing some growth in dollar volume because of price increases, with many companies’ unit volumes down from the prior year.  As in the past, the modest number of major new product introductions did not do much to boost revenues in 2011.  Unfortunately we don’t see this changing in 2012. 
Like many of you Brakke Consulting is beginning our work for 2012, with our first activity being the development of our 2012 Animal Health Industry Overview, which will be shown for the first time in Orlando on January 16th during the North American Veterinary Conference. We hope to see you there, or at the Overview at Western Veterinary Conference in February.
Have a great weekend!!
Ron Brakke
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