The Experts in Animal Health

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Brakke Consulting’s
Animal Health News & Notes for July 2, 2010
Copyright © Brakke Consulting, Inc.
Editor: Lynn Fondon, DVM, MBA
Brakke news
market research
other news
Sogeval Laboratories
Sparhawk Labs
Tomboy Aquafeed
Veterinary Healthcare Solutions
>  Sogeval Laboratories, Inc. appointed Veterinary Healthcare Solutions, Inc. as its exclusive wholesale distributor in Canada for Sogeval’s DOUXO dermatological products, Clenz-a-Dent oral hygiene products and certain Nutritional Supplement products. (company press release)
> Sparhawk Labs reported that it has received ANADA approval for Ivomec 1% injection for treatment of gastrointestinal worms and mange mites in cattle and swine. (FDA)
> Nutreco announced that it has acquired 100% of the shares in Tomboy Aquafeed JSC, a Vietnamese fish and shrimp feed company.  Tomboy’s annual revenues amounted to EUR 18 million ($22 million) in 2009. Financial terms were not disclosed. (Feedstuffs) 
> Chemaphor announced commercialization plans for its Oximunol Chewables product, a proprietary natural health enhancer for oral use in companion dogs, into the veterinary channel as a complementary medicine and wellness product. Oximunol Chewables contain OxC-beta, a proprietary mixture of carotenoid oxidation products. (MarketWire) 
> VetCentric, Inc., and McAllister Software Systems announced the integration of One-Click Home Delivery into AVImark veterinary software. The 9,500 veterinary clinics currently using AVImark software can now offer home delivery of pharmaceuticals, compounded medications, and therapeutic and wellness diets directly through AVImark’s Client Information Display. (company press release)
> Lallemand Animal Nutrition announced that it has acquired Agrig8 Pty. Ltd., one of Australia’s leading distributors of forage inoculants and silage systems. Financial terms were not disclosed. (Feedstuffs) 
>JBS will purchase McElhaney Feedyard in Welton, Arizona for $24 million. McElhaney has a one-time capacity of 130,000. The feedyard will be part of JBS’s Five Rivers Cattle Feeding LLC unit. (Reuters)
> US – FDA GUIDANCE ON ANTIMICROBIAL USE  The FDA issued draft guidance intended to help reduce the development of resistance to medically important antimicrobial drugs used in food-producing animals. The draft guidance summarizes a number of published reports on antimicrobial resistance and states that the overall weight of evidence available to date supports the conclusion that using medically important antimicrobial drugs for production or growth enhancing purposes (i.e., non-therapeutic or subtherapeutic uses) in food-producing animals is not in the interest of protecting and promoting the public health. The document recommends phasing in measures that would limit medically important antimicrobial drugs to uses in food-producing animals that are considered necessary for assuring animal health and that include veterinary oversight or consultation. (FDA)
> US – NAIS FUNDING   The House Appropriations subcommittee that funds USDA and FDA programs announced a fiscal 2011 funding bill that would stop funding USDA’s voluntary National Animal Identification System (NAIS). USDA had asked for $14.2 million for the program. (Meating Place)
Throughout the year, Brakke Consulting, Inc., performs market research surveys and studies for client companies.  If your firm needs help assessing the feasibility of a new product or technology, identifying the opinions and trends of product consumers, or determining the current market for products, Brakke Consulting, Inc. can build a market study to meet your needs. 
We have a database of several thousand small animal veterinarians and the ability to custom-tailor surveys of other animal health consumers.  We also produce multiclient reports in specific animal health market areas.  Further information can be found at our website: or by calling our Dallas office at 972.243.4033.
When I was a kid in South Dakota a few years ago we used to measure the probability of the fall corn crop by measuring the height of the corn on the 4th of July.  If it was knee high by the 4th of July, it meant that it was growing properly and would probably have a reasonable crop.  Oh my how things have changed!!  When I left South Dakota in early June this year you could find corn that was already knee high so by now it’s probably at least waist high or more.  Genetics and farming practices have changed the production of both plants and animals.  The agriculture community, with the support of manufacturers of many types, continues to supply safe, quality food to a growing population around the world. We continue to believe that new technology in many forms is one of the most important investments you can make. The annual decline in R&D investment by both large and small companies is being reflected in the lack of new products entering the marketplace.
This week we began participating in the review of the applications by new companies to present at the 2nd Annual Animal Health Investment Forum in Kansas City. We’re encouraged that we had over 30 applications which the review board will need to cull down to 20 to 24 presenting companies.  There are some very promising technologies in this group of new companies.  Now we need investors with the same quality of vision to assist in bringing these innovations to the marketplace.  
Have a great 4th of July weekend!!
Ron Brakke
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