The Experts in Animal Health

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Brakke Consulting’s
Animal Health News & Notes for June 24, 2016

Copyright © Brakke Consulting, Inc.
Editor: Lynn Fondon DVM MBA
Brakke Consulting news
Market research
other news
Animal Health Technologies
Blue Buffalo
Veterinary Hospitals Association

Look Before You Leap

Depend on Brakke Consulting to build a market study to meet your company’s needs, whether it is:

• Assessing the feasibility of a new product or technology
• Identifying the opinions and trends of veterinarians, pet owners or producers
• Determining the current market for products

With our in-house database of veterinarians and the ability to custom-tailor surveys of a wide variety of target audiences, we provide reliable insights into this unique industry. We also produce multi-client reports in a number of high-interest animal health market areas. For more information, see our website or call our Dallas office at 972-243-4033.
> Elanco Animal Health announced the launch of Agita 10 WG, an insecticide for fly and beetle control for animal housing in the U.S. Agita 10 WG features thiamethoxam, a unique, potent active ingredient that delivers a quick kill and an average of six weeks residual. (company press release)  
> IDEXX Laboratories, Inc. announced the launch of the ImageVue DR50 Digital Imaging System, the first radiography system in veterinary medicine to enable low-dose radiation image capture without sacrificing clear, high-quality diagnostic images. (
> VetriScience Laboratories announced the launch of Entero Flora Pro, a probiotic supplement which features 10 billion CFU (Colony Forming Units) per serving of eight different probiotic strains specifically picked for their function in small companion animals. In addition, it contains prebiotics in the form of Fructooligosaccharides (FOS). (company press release)
> Blue Buffalo announced the acquisition of land for its Heartland Pet Food Manufacturing complex on 89 acres in Richmond, Indiana. The complex will include a pet food manufacturing plant, an R&D facility and an attached warehouse. (Pet eNews) 
> Animal Health Technologies introduced its new wearable solution to canine anxiety, The Calmz Anxiety Relief System. The system is comprised of a comfortable, adjustable vest that cradles the device over specific acupressure points on a dog’s spine. It also includes NeuroSync Technology, which creates and delivers calming frequencies that the dog can hear and feel. (PRNewswire)
> Veterinary Hospitals Association (VHA) announced the expansion of their Business Services division. Veterinary clinics throughout the United States will now have access to the quality, affordable, and experienced professional business services VHA provides. (Vet Advantage) 
> CHINA  Merial announced the launch of OraVet dental hygiene chews in China. The chews, which are administered daily, use new dual action technology exclusively licensed to Merial to significantly reduce the formation of plaque, calculus and halitosis at their source. (Animal Pharm) 
> EU  Novus International announced it has obtained approval for CIBENZA EP150 enzyme feed additive in the EU. The registration allows Novus to launch its first enzyme product in the EU. The product, a preparation of Bacillus licheniformis and protease, can be used as a feed additive for chickens for fattening and reared for laying, minor poultry species for fattening and reared for laying, and ornamental birds. (PRNewswire)
> EU  Evonik announced the European launch of ValAMINO (L-valine), a new amino acid product to enhance animal nutrition. The company said ValAMINO will make swine and poultry feed more efficient and sustainable. The product has been registered throughout Europe. (Animal Pharm) 

> US – MEAT SAFETY Researchers at the University of Nevada, Reno are using an old technology that uses bacteriophages to reduce salmonella bacteria in meat products. The researchers treated meat products infected with four types of salmonella by applying Myoviridae bacteriophages during mixing, and were able to reduce salmonella by as much as 90% in ground poultry, ground pork and ground beef. (Feedstuffs)

It is hard to believe that next week we will end the second quarter of 2016. Does this mean that another year is already half over? Wow, time flies! With next week being the end of a quarter we would imagine that the sales forces will be out in full force closing out the quarter to meet budgets. It also signals the beginning of the 2017 planning season for many companies. We’d like to remind each of you that Brakke Consulting can provide your management team with thoughts and insights regarding the current and future of the animal health marketplace for your planning purposes. Many companies like third party perspectives regarding what the markets they are serving will look like in the next 12 to 36 months. Brakke Consulting can provide to your management team fresh perspectives that have not been filtered by internal challenges or guidelines.

This week’s newsletter covers a number of services, new products and technologies that were not considered mainstream animal health or nutrition a few years ago. Now they are becoming the norm!

Have a great weekend and stay cool!

Ron Brakke
This electronic newsletter is the sole property of Brakke Consulting, Inc.
Any use of the contents herein should be approved by and appropriately attributed to Brakke Consulting, Inc.
For more information about Brakke Consulting’s services and syndicated studies, visit our website at
Brakke Consulting, Inc.
12005 Ford Rd., Suite 530
Dallas, TX  75234    USA


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