The Experts in Animal Health

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Brakke Consulting’s
Animal Health News & Notes for September 26, 2014

Copyright © Brakke Consulting, Inc.
Editor: Lynn Fondon DVM MBA
Brakke Consulting news
Pet Dental Market Study
Brakke Consulting Search Job
earnings news
other news
Lienert Australia
Procter & Gamble
Spectrum Brands
Veterinary Transplant Services

A comprehensive new study provides a definitive overview of the pet dental market. The Brakke-Ipsos Pet Dental Market Study brings together perspectives from both veterinarians and pet owners with national quantitative surveys of both.

The research quantifies pet owner awareness of the need for dental care for dogs and cats, and well as purchasing patterns for products and services from both OTC and professional sources. The study also analyzes the role of dental care in veterinary practice.

Early order subscribers to the new Pet Dental Study have the opportunity to submit two proprietary questions in either the veterinarian or pet owner questionnaires, or one in each.

The Brakke-Ipsos Pet Dental Market Study is available for $12,000. Companies that subscribe by Oct. 6, 2014 and pre-pay receive a $1,000 discount. For more information, contact John Volk, Brakke, (773) 327-4941;
> Neogen Corporation announced financial results for the first quarter of its 2015 fiscal year, which ended Aug. 31. First quarter revenues increased 15% to $68 million compared to the first quarter of last year. Net income was $8.9 million, a 13% increase compared to the first quarter of last year. (company press release) 
> Zoetis announced the launch of SERELISA ParaTB Ab Mono Indirect, a test to quickly and accurately screen for the detection of antibodies to Johne’s Disease in cattle. Test results are available in less than 75 minutes. (MarketWatch)
> Bimeda announced the launch of Griseofulvin Powder (microsize) for horses, the only FDA approved oral treatment for ringworm in horses. (company press release) 
> Spectrum Brands Holdings, Inc. announced the signing of a definitive agreement to acquire Procter & Gamble’s European pet food business, consisting of the IAMS and Eukanuba premium brands for dogs and cats. Financial terms of the transaction were not disclosed. The business has approximately $200 million of annual sales and will provide Spectrum Brands’ United Pet Group division access to the European dog and cat food market. (Pets International)
> Veterinary Transplant Services introduced Fusion Xpress, an osteoinductive, injectable bone putty. Fusion Xpress can be injected directly into the defect site from the syringe, with no handling required, and can be used in both orthopedic and dental applications. Fusion Xpress is a combination of demineralized cortical bone (DBM) with mineralized cancellous chips and a biphasic calcium phosphate (TCP + HA) in a putty carrier. (DVM360)
> AUSTRALIA   Alltech announced the acquisition of Lienert Australia Pty. Ltd., a leading Australian premix manufacturer and feed ingredient supplier. ( 
> ASIA – AVIAN INFLUENZA The UN Food & Agriculture Organization (FAO) reported that a recently emerged strain of avian influenza virus in poultry in Southeast Asia known as A(H5N6) represents a new threat to animal health and livelihoods and must be closely monitored. Authorities in China first reported the influenza A(H5N6) virus in poultry in April 2014. Since then, Laos and Vietnam have also detected the H5N6 virus in poultry. The virus is highly virulent in chickens and geese. (Feedstuffs)
Brakke Consulting Search Job

Account Manager – Pet Treat Product Line
National Responsibility for sales of an all-natural, all US ingredients, made in the US, line of treats for dogs and cats. The Account Manager is responsible for growing sales into new accounts and channels of trade. The number one trait for the successful candidate will be sales execution. Familiarity with the pet trade and sales to chain stores are also valuable. A Midwest location is preferable. Direct inquiries to John Mannhaupt at 

Next week will be the end of the third quarter of 2014. It will only be a few weeks after that, and we’ll begin to see the reported revenues and profits for the public companies for the first 9 months of 2014. Based on history, the percentage gain or loss for the first 9 months normally establishes the trend for the balance of the year. Yes, time flies when we are having fun (or not having fun). Before we know it the holidays and the New Year will be here, so finish up your 2015 plans and budgets and enjoy the festivities of the fall.

Have a great weekend!!

Ron Brakke
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Any use of the contents herein should be approved by and appropriately attributed to Brakke Consulting, Inc.
For more information about Brakke Consulting’s services and syndicated studies, visit our website at

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12005 Ford Rd., Suite 530
Dallas, TX  75234    USA

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