The Experts in Animal Health

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Brakke Consulting’s
Animal Health News & Notes for October 11, 2013

Copyright © Brakke Consulting, Inc.
Editor: Lynn Fondon DVM MBA
Brakke Consulting news
Animal Health Roundtable
veterinary practice management
other news
Ceva (Fertipig)
Ceva (Jinyu)
Eco Animal Health
H.J. Baker & Bro.
Jinyu Baoling
Lambert Kay
Pacific Vet Group
Veterinary CE Seminars – Providing Value-added Service to Your Customers

Is your company is looking for new ways to increase your exposure to current and prospective veterinary customers? Practice Management Consultant Jessica Lee of Brakke Consulting speaks on a wide array of topics that can provide added value to your veterinary customers.
Jessica regularly publishes articles in leading veterinary publications.  You can read her article on pet insurance in Veterinary Economics magazine at, and her article on cat-friendly practices in Veterinary Team Brief at
For more information on how to book Jessica for speaking engagements, contact her at or 919-444-3279.
> Elanco announced that the USDA has issued the Veterinary Biological License for Viralign 6, the first combination modified-live virus (MLV) vaccine to provide targeted protection against bovine viral diarrhea (BVD) virus 1b, the most predominant BVD virus strain in the US. Viralign 6 also provides protection against BVD viral strains 1a and 2, bovine respiratory syncytial virus (BRSV), infectious bovine rhinotracheitis (IBR) virus and parainfluenza3 (PI3) virus. (CattleNetwork) 
> Vedco, Inc. announced it has entered into a supply agreement with Kinn, Inc. Kinn’s products offer a client-friendly way to administer solid-dose medications to pets. (company press release)
> Eco Animal Health announced the placement of shares with institutional investors has raised GBP 12 million ($19.4 million) gross before fees and expenses. The financing will enable it to build up a strategic stockholding and manage working capital for recently entered markets. (Animal Pharm)
> Pacific Vet Group USA (PVG) announced the launch of FloraStart, the first probiotic product designed specifically for the needs of neonatal chicks. FloraStart is a blend of two proprietary lactic acid bacteria isolates (Lactobacillus plantarum TY036 and Enterococcus faecium MFF109) selected for their ability to safely colonize the gastrointestinal tracts of day-old chicks. (company press release) 
> Lambert Kay announced the launch of Petivia, along with its popular brand Prozyme, two pet digestive health products that work together to naturally support digestive and immune health. (company press release)
> announced that it raised $15 million in Series B funding led by Foundation Capital. DogVacay provides dog owners access to more than 10,000 qualified and trusted hosts across the nation for less than half the cost of a kennel. Every booking includes free pet insurance and 24/7 customer support. (Business Wire) 
> ASIA  Ceva Animal Health announced the launch of Fertipig in Asia. The gonadotropin product has an innovative, unique formulation allowing it to be used in sows up to four weeks after its original reconstitution. ( 
> CHINA  Ceva announced a synergistic collaboration with partner Jinyu Baoling following the signature of a technical and trademark license to produce international standard brucellosis vaccines in China. The vaccines will be produced by Jinyu Baoling and commercialized under the Ceva brand. (company press release)  
> MEXICO  H.J. Baker & Bro. Inc. announced that it has established a sales office in Guadalajara, Mexico, to meet growing demand throughout Latin America. The Guadalajara office will facilitate sales of nutritional supplements for the dairy, poultry and aquaculture industries as well sulfur bentonite fertilizer for the entire region. (Feedstuffs)
> US – ANTIBIOTIC USE  The FDA issued new rules for the use of the cephalosporin class of antimicrobial drugs in food animals, which will take effect on April 5 following a comment period. As currently worded, the rules should have relatively minor impact on how beef producers and their veterinarians use these drugs in cattle. (
>  US – VACCINE REGULATION   Furloughed employees of the UDSA Animal and Plant Health Inspection Service’s (APHIS) Center for Veterinary Biologics (CVB) responsible for the verification and release of animal vaccines returned to work this week. More than a week into the government shutdown that shuttered the doors of all “non-essential” federal offices, these CVB employees were “excepted” from furlough in order to maintain public health. The CVB is solely responsible for verifying animal vaccines and releasing them into the marketplace. (DVM360)

Please join us for our next Animal Health Breakfast Roundtable on Wednesday, October 23. This seminar is co-hosted by Stinson Morrison Hecker LLP and Brakke Consulting.

The featured speaker, John Mannhaupt from Brakke Consulting, will focus his presentation on recent news and developments in the animal health industry.
To register, go to

This week’s news covers some important new product approvals, distribution agreements and financing for several companies. Even in the face of the US government shutdown the animal health industry continues to move forward. Animals need to be fed and kept healthy while the political theatre continues in Washington. Hopefully, we are approaching a resolution before the whole economy is impacted negatively.

Earlier this week, we completed a mailing to many of you regarding a new animal health history book that we are proposing to produce in 2014. We have been encouraged by a number of executives to consider writing “The U. S. Animal Health Industry, Volume ll.” The book would cover the last 15 years of industry activities and would recognize the current animal health management teams that are making history every day. We and others believe it is important to document the tremendous achievements of the industry these past 15 years. We look forward to your financial support and input regarding your own company’s history for the book. If you have any questions, please give us a call in the Dallas office.

Have a great weekend!

Ron Brakke
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