The Experts in Animal Health

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Brakke Consulting’s
Animal Health News & Notes for January 15, 2010

Copyright © Brakke Consulting, Inc.
Editor: Lynn Fondon, DVM, MBA
Brakke news
2010 Industry Overview
other news
AKC Companion Animal Recovery
Butler Schein
Hill’s (Feline j/d)
Hill’s (VetCentric)
Premium Pet Health
Summit VetPharm

Brakke Consulting will be presenting its annual US Animal Health Industry Overview at the North American Veterinary Conference and the Western Veterinary Conference in 2010. This years Overview will contain attitudes of AH executives regarding the state and future of the industry from our fall survey, a special section on the companion animal category of supplements and BCI’s thoughts on 2010 and beyond for the industry.
NAVC Overview
Monday, January 18th, 2010
2:00 – 4:00 pm
Gaylord Palms, Orlando  
WVC Overview
Date: Tuesday, February 16, 2010
Time: 2:00 – 4:00 pm
Place: The Four Seasons Hotel, Las Vegas
Online registration for the NAVC is no longer available. Please call the Dallas office at 972.243.4033 to register, or register on-site.  You must pay by credit card at the time of registration. 

To register for the WVC, go to and look for the Overview link in the “What’s New” box.  Payment by major credit card is required at time of registration.
> Vical Incorporated announced that the USDA has granted the company’s licensee Merial Limited full licensure for its ONCEPT canine melanoma vaccine, a therapeutic DNA vaccine designed to aid in extending survival of dogs with oral melanoma. (Globe Newswire)
> Hill’s Pet Nutrition announced the launch of Hill’s Prescription Diet j/d Feline brand pet food, the first clinically proven therapeutic pet food for cats with arthritis in the US.  j/d Feline will be available in April 2010. (company press release)
> Summit VetPharm announced that it has entered into an agreement with Butler Schein Animal Health to distribute Vectra products in all 50 states. (company press release)
> VetSource announced a partnership with Putney, Inc. to offer Putney’s FDA approved generic Carprofen Caplets to veterinarians through its home delivery service. (company press release)
> DermaPet announced the introduction of Mal-A-Ket Plus TrizEDTA Flush, a gentle medicated cleansing solution combining the unique formulation of Ketoconazole and Chlorhexidine in a TrizEDTA solution and specially designed for enhanced antimicrobial activity in dogs, cats and horses. (company press release) 
> John Morrell & Co., a subsidiary of Smithfield Foods Inc., announced that it has become sole owner of Premium Pet Health LLC. John Morrell, a producer of processed meat and fresh pork, already had a 51% interest in Premium, a supplier for pet-food processors. Details were not disclosed. (APPA SmartBrief)
> AKC Companion Animal Recovery (AKC CAR) announced the addition of an ISO microchip to its product line as well as two new microchip incentive programs – Free Microchip or Prepaid Enrollment – giving veterinarians more flexibility in providing permanent identification services for their clients’ pets. AKC CAR’s new ISO microchip is the accepted microchip for pets traveling to and from the European Union and Canada. (company press release)
> VetCentric and ImproMed, Inc., announced the integration of VetCentric’s One-Click Home Delivery into Infinity practice management software. VetCentric also announced an affiliation with Hill’s Pet Nutrition, Inc. that will enables Hill’s Science Diet and Hill’s Prescription Diet pet foods to reach to both veterinarians and consumers directly. (company press release)
> EUROPE  Janssen Animal Health announced that it has acquired the distribution rights for a range of sedatives and anaesthetics for small and large animals, including Dexdomitor, Domitor and Antisedan. Janssen aquired the marketing and distribution rights, which were previously held by Pfizer Inc, from Orion Corporation. (
> US – PARASITE DIAGNOSTICS   Researchers at Oregon State University and the University of Georgia have developed an improved, more efficient method to test for the most serious of the parasitic worms in sheep. The new lectin staining test is based on a peanut agglutinin that binds to eggs of the parasite and can be easily visualized with a microscope using ultraviolet light. The test requires only a small amount of feces, and results are available in as little as two days. Findings about the new test were just published in Veterinary Parasitology, a professional journal. (Eurekalert)
It appears from the lack of news that most companies are either in sales meetings or preparing diligently for the upcoming NAVC in Orlando, which begins this weekend.  We hope to see many of you there.  It’s possible that we’ll have some year-end sales results announced by or during NAVC.  All indications are that the industry is off to a fast start in 2010, with a number of changes in the distribution of products and services stimulated by the large mergers that have recently occurred in both the manufacturing and distribution sectors. 
Earlier this week we learned of the passing of Majon Huff of Colorado Serum, one of the pioneers in the industry. Majon was 97 years of age and, according to his son Joe, continued to come to work up until early December of 2009 when his health began to fail. 

In early 2008 I was privileged to be able to interview Majon regarding his thoughts on the development of the animal health industry.  Majon’s thoughts and files full of information dating back to the 1930’s and 1940’s were extremely helpful in the production of the book “The US Animal Health Industry: Its pioneers and their legacy of Innovation.”  Majon was instrumental in the formation of what would become the Animal Health Institute in 1941, which still today collectively represents the animal health industry and its constituents in Washington D.C. We will forever be indebted to Majon for his support and insights into the development of the industry.  The industry has lost one of its pioneers and he will be missed. Our condolences go out to the Huff family regarding his passing.
Have a good weekend!! We’ll see you in Orlando.
Ron Brakke
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Brakke Consulting, Inc.
2735 Villa Creek, Suite 140
Dallas, TX  75234    USA

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