The Experts in Animal Health

Brakke Consulting Viewpoint January 6, 2023

Last week’s Viewpoint ended with a comment about looking away from the rearview mirror of 2022 and driving as fast as you can into 2023.  What can we expect in 2023?  Judging by all the things I read these last two weeks about the general economy, I have learned two...

Animal Health News & Notes for January 6, 2023

*********************************** Brakke Consulting’s Animal Health News & Notes for January 6, 2023 Copyright © Brakke Consulting Editor: Lynn Fondon DVM MBA ************************************ IN THE NEWS: Brakke Consulting News 2023 Industry Overview –...

Brakke Consulting Viewpoint December 30, 2022

ANIMAL HEALTH NEWS & NOTES CELEBRATES 23 YEARS OF INDUSTRY NEWS For many of our readers, 2022 is a year you will be happy to see in the rearview mirror.  We are an optimistic bunch and maybe 2023 will be better – maybe we will have a soft landing and we will avoid...

Brakke Consulting Viewpoint December 16, 2022

One of the topics that we will cover at our annual Industry Overview presentations at VMX and WVC concerns the consumerization of the veterinary pharmacy.  If done right, consumerization can be a win-win for those involved in getting prescription and non-prescription...
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