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Brakke Consulting’s
Animal Health News & Notes for May 29, 2026
Copyright © Brakke Consulting
Editor: Christine Merle DVM, MBA, CVPM
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IN THE NEWS:
Brakke Consulting News
Animal Health Jobs – We’re Hiring
Tails of Talent: Branding Lessons to Win the Talent Game
Earning News
Grey Wolf Animal Health (CA)
Pets at Home (UK)
Company News
Boehringer Ingelheim
Cencora
dvmGRO
Farm Flow (UK)
FluoretiQ (UK)
Horiba (UK)
IDEXX
Innovetive Petcare
Inventory Ally
MWI Animal Health (UK)
PetIQ
Tractor Supply Company
Trans Ova Genetics
Trupanion
VIP Petcare
Vytelle
Animal Health News
Australia
Global
United States
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Brakke Consulting
Tails of Talent: Branding Lessons to Win the Talent Game
Webinar Dates & Times:
June 2nd | 11:00 AM – 12:00 PM
June 4th | 2:00 PM – 3:00 PM
** All dates are EST **
In today’s competitive animal health industry, attracting top talent goes beyond job postings—it starts with how your organization is perceived.
In animal health, the war for talent isn’t won with job postings; it’s won with perception. It starts with how the market sees you. Join us for an insight-rich session that shows why companies with strong, trusted brands consistently attract better candidates, shorten time-to-hire, and boost long-term retention. Using fresh data and real examples from across the industry, our seasoned experts will walk you through how to evaluate your organization’s brand reputation and elevate it to the level top talent seeks out. Instead of chasing candidates, learn how to position your company as the place they want to be.
Presented by:
- Jeff Santosuosso– Executive Recruiter – Brakke Consulting
- Jake Yarbrough – Group Director – Schaefer Advertising
This session is a valuable opportunity to rethink your recruitment strategy and position your company as a destination for top talent.
We look forward to seeing you there and helping you win the talent game. Click here to register, this session is a high-value investment in the future of your recruitment strategy.
Please email Amanda McDavid or call 336-396-3916 for assistance with registering.
We look forward to helping you win the talent game.
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Earnings News
- CA- Grey Wolf Animal Health reported its first quarter financial results with $8.8M (US$6.35M) in revenue an increase of 10.5% over prior year’s same period. Animal Health revenue grew by $3.1M (US$2.24M), an increase of 13.8%. (ft.com)
- UK- Pets at Home Groupannounced their preliminary FY2026 results showing a 1% year-over-year growth to £1.98B (US$2.66B). Its Vet Group consumer revenue was up 5% due to Care Plan sign-ups and higher average transaction values. (company press release)
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2026 Animal Health Summit
August 31-September 1, 2026
Location: Midland Theatre | Kansas City, MO 2026 Animal Health Summit
Registration is now open for the 2026 Animal Health Summit
The Animal Health Summit features two days of networking, 1:1 business partnering, industry thought leaders, panel discussions, speakers and emerging company presentations. Click here to learn more.
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Company News Releases
- Boehringer Ingelheimreleased the findings of a new global survey of veterinarians noting the underrecognized aspects of veterinary care. (company press release)
- IDEXXannounced the expansion of its Fecal Dx antigen testing platform to include the taeniid tapeworm, including Taenia and Echinococcus (company press release)
- Cencoraannounced the appointment of Eva Borratto as Executive Vice President and Chief Financial Officer succeeding Jim Cleary who was previously announced as retiring from that role. (company press release)
- Tractor Supply Companyannounced the acquisition of VIP Petcare, the largest provider of mobile veterinary care in the US, from PetIQ. (company press release)
- Trupanionannounced they have surpassed $4B in paid claims, representing more than 3.9 million pets. (company press release)
- A new partnership between Inventory Ally, an inventory management program and dvmGRO,a veterinary group purchasing organization, was announced. (company press release)
- InnovetivePetcare, owner and operating of more than 80+ veterinary hospitals in 16+ states announced their expansion into Connecticut. (company press release)
- Vytellesold for an undisclosed amount to Trans Ova Genetics, both support solutions for cattle producers. (com)
- UK-A partnership between MWI Animal Health and FluoretiQ will bring its rapid point of care test for bacterial infections, Veri-5 Vet, to MWI’s buying group members. (com)
- UK- Horibalaunched Yumivet, a new veterinary diagnostics brand, featuring Yumivet VH2500 a multi-species hematology analyzer. (com)
- UK- Farm Flow, an app created by a 16-yr old dairy farmer, launched in Northern Ireland. The app was designed to reduce paperwork and improve daily decision making by placing multiple areas of farm management into one system. (co.uk)
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Animal Health Jobs
Boehringer Ingelheim is Hiring!
Boehringer Ingelheim Animal Health is seeking driven, relationship-focused professionals to join our team as a Sales Representative or Senior Sales Representative in the Lafayette, IN Territory. (Qualified candidates should reside within one hour of the territory or be willing to relocate).
In this role, you’ll build strong partnerships within the animal health community while driving sales growth, market share, and customer engagement. Responsibilities include executing sales strategies, delivering product education and training, utilizing CRM tools to manage territory activity, and developing meaningful customer relationships that support long-term business success.
Ideal candidates will have a bachelor’s degree and a proven track record in competitive field sales. Animal health industry experience is preferred. Strong communication skills, the ability to present to diverse audiences, and a passion for learning technical product knowledge are essential. Senior-level candidates should possess 5+ years of relevant sales experience.
Ready to grow your career with a global leader committed to innovation and improving lives? Apply today, click here.
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Animal Health Stock Price Tracker
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ANIMAL HEALTH NEWS
- AU-NEW DEGREE- The University of Queensland has initiated the Bachelor of Veterinary Technology degree program to provided needed support to Australian veterinary clinics. (com.au)
- GLOBAL- WOAH- The World Organization for Animal Health (WOAH) launched the PREVENT Forum, a platform to accelerate animal disease prevention worldwide. (avinews.com)
- US- PURDUE VET MED- An app, Purdue Vet Med Pro Tips, created at Purdue University in a partnership between the College of Veterinary Medicine and the Spatial Computing Hub, launched providing pet owners tutorials on at-home care for cats, dogs, horses and birds. (edu)
- US- MUMS- The FDA opened its new FY 2027 applications for grants to support the development of new animal drugs for minor uses and minor species. (gov)
- US- LIVESTOCK INSECTS – The USDA opened the Knipling-Buschland US Livestock Insects Research Laboratory in Kerrville, TX. (com)
- US- COMBAT CARE- The US Army in preparation for the possibility of a large injury rate in future Indo-Pacific fight, medical teams are working at ways to utilize veterinarians into combat medical teams for both human and animal care- training both doctors and veterinarians to provide medical care to either species in large-scale combat operations. (com)
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Brakke Consulting Viewpoint
The recent announcement of Tractor Supply Company’s acquisition of VIP Petcare sets up a formidable challenger to Chewy’s veterinary ecosystem that they are building with their recent acquisitions of Modern Animal and Smart Equine with a few notable differences –Customer Positioning and the value of Brick and Mortar.
Chewy positions themselves with premium care and service targeting consumers (especially Millennials and Gen Z) who treat their pets like children and are willing to spend more on them. Tractor Supply, with 85 years in business, has positioned themselves as rural lifestyle retailer focused on low prices. Two ends of the spectrum of pet care but data shows repeatedly that the income range of all pet owners tends to skew to the lower end of the range not the higher.
Are the days of Brick and Mortar seeing a comeback? Tractor Supply plans to grow to 3,200 stores by 2030- opening in rural and exurban communities. In addition, they continue to expand their smaller pet specialty stores, Petsense, in more urban/suburban areas. While Chewy will have some physical space with their veterinary clinics- they aren’t focused on providing retail services ( at least not yet). In addition, they are already being targeted by pet retail competitor Petsmart- calling out the advantages of in-store pickup- a benefit that Tractor Supply also offers.
Not sure exactly how this will play out but one thing is for sure, it will make for some interesting times ahead.
Dr. Christine Merle, Newsletter Editor
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YOUR VIEW
Last week we asked if higher transportation costs were altering your summer vacation plans. 44% have not altered summer vacation plans, 32% have adjusted their plans while another 14% are still determining if they will alter plans. The rest don’t typically travel during summer.
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