The Experts in Animal Health

It was great to see many of our News & Notes subscribers at the VMX conference in Orlando this week and we are very grateful to those that attended the 2025 Animal Health Industry Overview on Monday afternoon.  This was the best attended session we have ever had, so thanks to all of you for your support.

As I walked the exhibition hall and talked to the exhibitors, everyone seemed to be positive about 2025, especially those with new products to launch.  Elanco’s combination parasiticide, Credlio Quattro was launched and the company was taking orders, along with recently approved Zenrelia for atopic dermatitis.  There was some buzz around Merck’s injectable Bravecto parasiticide and possible dermatology product later in the year.

Another notable launch was IDEXX’s new lymphoma early detection test – IDEXX Cancer Dx – notable for its affordability and ability to expand on to other cancers.  There was some talk about Zoetis’s Librela for canine OA pain, but my sense is that veterinarians are simply learning how to use it – my 10-year-old athletic Labrador retriever is doing fantastic after his third injection.

We will hold our Industry Overview at WVC in Las Vegas on March 3rd, so if you missed the one in Orlando, you still have a chance to attend.  Hope to see you there.

Bob Jones

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