INNOVATION and PARTNERSHIPS: the key message at Animal Health and Nutrition Innovation Conference, London
Attending the recent AHNTI conference in London, it was great to catch up with old friends, but also to meet new innovators. The overall spirit was very positive in both the pet and food animal spaces.
This year’s major topic was Artificial Intelligence (AI) and several speakers commented on the potential benefits this could bring to our industry.
What became very apparent, is that several leading companies are looking more and more towards the innovative entrepreneur, to bring growth to their companies via partnerships. This method definitely cuts down the time to market as they simply screen proven concepts that require investment getting the product or service or technology to market.
Navigating the early development phase and especially funding for the early startup, was flagged as a challenging area, stifling growth.
Another trend observed, was the increased interest from Human Biopharma companies, looking at entering the pet space with either focused therapeutic vaccines or monoclonal antibody technologies. These companies have done their homework and were well aware of the different challenges and different pricing structures in our industry.
Brakke consulting had several interactions with clients and potential clients and we will be assisting them in several areas, ranging from finding potential partners, testing the market to gain clear understanding of where and how their product offering will fit into the USA market as well as finding target areas to launch products into. Yet another partnership to drive value from an innovator!
Lourens Havenga
Paul Casady
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