News from Brakke Consulting

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Brakke Consulting’s
Animal Health News & Notes for December 27, 2024
Copyright © Brakke Consulting.
Editor: Lynn Fondon DVM MBA
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KEEPING THE INDUSTRY INFORMED SINCE 1999
About this time last year, we wondered if the US economy would enter into a recession in 2024. And here we are looking ahead to 2025, not wondering too much about a recession but more about what effects new policies from a new administration in our nation’s Capitol might do to the economy in 2025. Increases in tariffs, changes in immigration and tax cuts are policy changes that will affect the economy, but many view that with these policy changes, consumers will still be spending and will drive growth.

This last edition of News & Notes summarizes the things that happened in 2024 that we covered each week throughout the year. From acquisitions, mergers, company news, launches, approvals and deals, you’ll be reminded of what happened. You can find all the newsletters here if you’d like more detail on a noteworthy item.

Thanks should go to two members of our team. Dr. Lynn Fondon has been the editor of the News & Notes for 25 years and succinctly curates the news items for our readers every week. And Amanda McDavid pulls it all together and gets it out to you every Friday. Thanks to both of you for publishing a terrific newsletter.

More thanks are due. First, thanks to all our clients and customers and we hope that we have made your business better, more profitable, and more competitive. Second, thanks to all the Brakke Consultants for another great year. It is a pleasure to work with a team of industry professionals with the depth and breadth of experience and knowledge they have.

Finally, thanks to you, our News & Notes readers and we hope our weekly newsletter has helped you do what you do better.

Bob Jones
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BRAKKE CONSULTING
Brakke Consulting 2025 Industry Overview

Presented at VMX: Monday, January 27^th, 2-4 pm, Hyatt Regency, Plaza Intl Ballroom G
Presented at WVC: Monday, March 3^rd, 2-4 pm, Four Seasons Ballroom 4

How did the top animal health companies perform in 2024? What critical issues and new products will impact industry performance in 2025? Answers to these questions and more will be covered at Brakke Consulting’s annual Industry Overview at the VMX and WVC conferences next year. Key topics and presenters include:

Industry and Top Global Company 2024 Performance, presented by Bob Jones
Pets and Vets – What Happened in 2024, presented by John Volk
Parasiticides in Pets – Back to the Future, presented by Darrell Klug
Regenerative Medicine ─ Future Game-Changing Therapies, presented by Mike McGinley

Also, again at both events, you will be able to hear directly from a panel of top leaders in the animal health industry. Moderated by Paul Casady, the topic for the panel will be “Opportunities and Challenges in 2025.” The panelists for VMX are:

Jeff Simmons, President and CEO of Elanco Animal Health
Jay H. Price, DVM, CEO of Southern Veterinary Partners.

This information-packed 2-hour session will be especially valuable for executive leadership, sales and marketing, strategy, and finance managers and for decision makers in the animal health industry.

Click here to register for VMX
Click here to register for WVC

You can also email Amanda McDavid or call at 336-396-3916. Registration cost is $399; there are discounts for multiple attendees from the same company. We look forward to seeing you there!

www.BrakkeConsulting.com

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ACQUISITIONS, MERGERS, NEW COMPANIES:

January

ADM acquires PT Trouw Nutrition Indonesia from Nutreco
Admiral Group acquires Royal Sun Alliance’s UK pet insurance business
Bioriginal acquires the assets of Softgel
Ceva acquires Scout Bio
Denkavit Group acquires the Volac International milk replacer business
Ethical Products acquires Exclusively Pet Cookie Company from Central Garden and Pet
Exponent acquires Ireland-based Chanelle Pharma
Instinct Science acquires Vetmedux
MAI Animal Health acquires Delmarva 2000
Novozymes and Chr. Hansen merge to create Novonesis
Ridley Corp acquires New Zealand-based Oceania Meat Producers
Swedencare and its subsidiary Pet MD Brands acquire Riley’s Organics
Targeted Petcare acquires Pet Brands
Tiny Fund I acquires Wholesalepet.com from EMERGE US Holdings
United Pet Food acquires Netherlands-based De Haan Petfood
Veterinary Pharmaceutical Solutions acquires Diamond Animal Health from Mars

February

Better Choice acquires Aimia Pet Healthco
DaySmart Software acquires Time To Pet
Herdwatch acquires UK-based ComTag and Lilac Technology
Indutrade acquires Denmark-based ATLINE ApS
Merck acquires Elanco’s aquaculture business
Nextmune acquires VetBiotek
Propelled Brands acquires Camp Bow Wow
VAFO Group acquires Finland-based Dagsmark Petfood
Wag! acquires WoofWoofTV
Westfleisch acquires Germany-based The Petfood Company

March

EasyBio acquires Devenish Nutrition
FabFitFun acquires Petco’s PupBox business
GEA acquires Ireland-based CattleEye Ltd
Independent Pet Products acquires Pets Best Insurance from Synchrony
Novus acquires BioResource International
Revival Animal Health acquires Arenus Animal Health
Trivest Partners acquires three pet care brands from PET|VET M&A, Sales & Advisory
Virbac acquires Japan-based Sasaeah from ORIX Corporation

April

ACME Drugs acquires ECOmectin horse paste from ECO Animal Health
Bridgepoint acquires Identicare microchipping business from Animalcare
Dechra acquires STEM Animal Health from Kane Biotech and Animalcare
Oil-Dri Corporation acquires Ultra Pet Company

May

Arista Advanced Pet Care launches, offering a shared ownership model for specialty & emergency pet care hospitals
Brazil-based Petz merges with Cobasi
CVS divests non-core operations in Netherlands and Ireland to Global Veterinary Excellence
General Mills acquires EU-based Edgard & Cooper
Mars acquires France-based Cerba Vet and ANTAGENE
Mixlab acquires NexGen Animal Health
The Nutriment Company acquires Scotland-based Totally Natural Pet Products
Pet’s Choice acquires UK-based Vet’s Kitchen
Pharmacy2U acquires The PharmPet Co
Phibro acquires Zoetis’ medicated feed additive portfolio
Standard Nutrition forms Passel Farms pork production interests

June

Independence Pet Holdings acquires majority interest in Spot Pet Insurance
Petbuddy Group acquires UK-based Thrive Pet Foods

July

Cal-Maine Foods acquires assets of ISE America
Canopy Capital Partners acquires the assets of Pet Palette Distribution
Dechra acquires Invetx
Fressnapf acquires Italy-based pet retailer Arcaplanet
Nutreco acquires South Africa-based AECI Animal Health
STIM acquires UK-based Pharmaq Analytiq
The Nutriment Company acquires UK-based Natural Instinct
Veterinary Innovative Partners acquires Valley Veterinary Care
Vetnique Labs acquires Lintbells from Inflexion
Virbac acquires remaining shares of India-based Globion
Weruva International acquires Cat Person

August

Bansk Group acquires all outstanding shares of PetIQ
Dechra acquires Akston Biosciences’ interests in Akston’s dog and cat long-acting insulin programs
Inspire Veterinary Partners acquires Vetsie.ai
Inspired Pet Nutrition acquires UK-based Butcher’s Pet Care
Jorgensen Laboratories acquires the assets of Vetlabs
Paw Prosper acquires Walkin’ Pets
The Nutriment Company acquires Germany-based PETMAN
The Nutriment Company acquires UK-based Pet Treats Wholesale

September

3B Scientific acquires German company Veterinary Simulator Industries
Better Choice acquires Canadian company SRx Health Solutions
Boehringer Ingelheim acquires Saiba Animal Health
Midwest Veterinary Supply acquires Victor Medical Company
Patterson Veterinary Supply acquires Infusion Concepts in the UK and Mountain Vet Supply in the USA
Phagelux AgriHealth forms Phagelux Animal Health subsidiary
Three Dog Brands acquires Kennelmaster Foods
VAFO acquires majority share in German company PetCo from Comitis Capital
Vimian Group acquire iM3

October

AgroBiothers Laboratoire acquires Danish company KW Hunde & Katteartikler A/S
Anpario acquires Bio-Vet
Bansk Group acquires a majority share of PetIQ
Datamars acquires Pulse Needle Free Systems
IMV Technologies Dutch-Belgian business UD-Vet
Milk Specialties Global rebrands as Actus Nutrition
Musti Group acquires Estonian company Pet City from Magum Group
Ollie acquires DIG Labs
Pets Choice acquires several brands from British company PetLife International
Pure Treats acquires 18 Below
Sequent Scientific – parent of Alivira Animal Health – and Viyash Lifesciences announce a merger
The Dairy Solutions Group acquires Performance Dairy Service
The Vets and BetterVet announce a merger
Tractor Supply acquires Allivet

November

General Mills acquires Whitebridge Pet Brands’ North American premium cat feeding and pet treating business from NXMH
Granite Creek Capital Partners makes and investment supporting management buyout of Global Animal Products
Ralco acquires Sow Magic
Rover acquires Cat in a Flat
Shore Capital Partners merges portfolio companies Southern Veterinary Partners and Mission Veterinary Partners with an investment from Silver Lake Management
VEOS Group acquires the activities of OvaInnovations

December

Animalcare acquired Australia-based Randlab
Mars makes minority investment in India’s Crown Veterinary Services
Patient Square Capital acquired Patterson Companies
Virbac acquired Turkey-based Mopsan
India’s Zydus Animal Health exits investment in Mylab Discovery Solutions

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PRODUCT LAUNCHES, APPROVALS, LICENSING DEALS: