Like other industries, animal health thrives on innovation, and this edition of the newsletter includes several examples. A new treatment for canine allergic and atopic dermatitis. A new authorization for an established anti-parasitic. A new product for the evaluation of adrenal function in dogs. The addition of a new biomarker added to diagnostic tests.
When we do benchmark studies, one of the key metrics we look at is age of product lines. What percentage of sales are derived from products launched in the last 3-5 years? How do you compare to your peer competitors? It’s an important measure of whether you are keeping pace in your industry.
It won’t be long before management teams start meeting to initiate strategic planning and budgeting for 2027. We encourage you to include age of product lines as one of your core evaluations. Please let us know if we can help.
John Volk, Senior Consultant
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