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Brakke Consulting’s
Animal Health News & Notes for June 6, 2025
Copyright © Brakke Consulting
Editor: Lynn Fondon DVM MBA
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IN THE NEWS:
Brakke Consulting News
Animal Health Jobs
Other News
BarnTools
Chckvet
Conduit Pharmaceuticals
Eastman
IDEXX
JustPaid
MACSO Technologies
Manoira
NutriQuest
RankVet
Scritch
SeQuent Scientific
Treatink
Unigen
Viyash Life Sciences
Wellness Pet Company
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Animal Health Jobs
With today’s tight competition for top animal health talent, you need every advantage to attract the best people. There’s a reason Animal Health Jobs is the premier job board for the animal health and animal nutrition industry. With our tiered packages, you choose the level of service that’s right for your company. We accept roles across animal health, in marketing, business development, communications, technical services, sales, R&D and more
We accept roles across animal health, in marketing, business development, communications, technical services, sales, R&D and more. Whether you need a cat, dog, horse, pig, cow or poultry person, you’ll find the best ones here.
If you need top talent, there’s no time to wait. Register your company or call us at 1-252-203-0033.
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COMPANY NEWS RELEASES
- IDEXX Laboratories, Inc. announced the launch of the Catalyst Cortisol Test, which measures real-time quantitative cortisol concentrations to support the diagnosis of Addison’s disease and diagnosis and management of Cushing’s syndrome in dogs. (company press release)
- Wellness Pet Company has completed a $100 million refinancing deal that extends the maturity of the company’s existing loans and asset-based lending (ABL) facility to 2029. (Petfood Industry)
- NutriQuest announced it has entered into a new licensing agreement with Eastman to bring Enhanz, a high-impact feed additive, across swine and poultry feed markets worldwide. NutriQuest will implement a unique business model for Enhanz by sublicensing the technology to animal health and nutrition companies. (com)
- Conduit Pharmaceuticals announced that it has entered into a joint development agreement with Manoira Corporation. Under the terms of the agreement, Manoira will evaluate Conduit’s AZD1656 and AZD5658, both clinical-stage glucokinase activators, in animal health indications. Manoira will focus its initial evaluation of AZD1656 in animal osteoarthritis; then plans to evaluate a novel combination of its patented CBDA co-crystal with AZD1656 and AZD5658 for the treatment for osteoarthritis in animals. (biospace.com)
- com, a new veterinary-focused product platform, announced its official launch into the veterinary market. Treatink.com provides practices with a seamless, turnkey solution to offer custom-labeled pet treats. (company press release)
- Chckvet, a fully integrated online scheduling, client communication, and analytics software for veterinary clinics, announces a successful Pre-Seed round. The Pre-Seed funds enabled Chckvet to scale its practice analytics to the enterprise level and further develop its industry-first Daily Huddle. (company press release)
- JustPaid, the AI-powered revenue automation platform backed by Y Combinator, announced a strategic partnership with Scritch, a company building an AI operating system for veterinary practices. Through this partnership, JustPaid will serve as Scritch’s official billing and invoicing platform. (yahoo.com)
- BarnTools announced the launch of BinTalk Pro, a next-generation feed monitoring system that delivers near real-time insights and comprehensive operational oversight for poultry and swine producers. (com)
- MACSO Technologies, a pioneer in sensory AI integration for hardware companies, and Unigen Corporation, a global leader in the design and manufacturing of enterprise and industrial electronics, announced a partnership to bring on-premise AI capabilities to livestock farms. The companies will aggregate computing resources, sensors, and AI software on-prem so that farms can self-manage their animal herds and significantly improve the time to discover and treat animals’ illnesses. MACSO is currently focused on the swine market. (com)
- RankVet, a vet-owned digital marketing agency, has rolled out a specialized Veterinary SEO program based on a four-pillar framework: technical cleanup, local map dominance, content authority, and niche backlink outreach. (financialcontent.com)
- INDIA SeQuent Scientific Limited and Viyash Life Sciences have received approval from stock exchanges for their proposed merger. This merger aims to consolidate two key business verticals: Global Animal Health and an integrated Active Pharmaceutical Ingredients (API) business. (com)
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ANIMAL HEALTH STOCK PRICE TRACKER
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ANIMAL HEALTH NEWS
- BRAZIL – FOOT AND MOUTH DISEASE The World Organization for Animal Health (WOAH) has recognized Brazil, the world’s leading beef exporter, as a country free of foot-and-mouth disease without vaccination. (com)
- US – VETERINARY VISITS According to the first volume of the CATalyst Council’s first 2025 CATalyst Feline Market Insights Report, while overall visits to veterinary practices in the U.S. declined, feline clinical visits grew year-over-year in 2023 and 2024, a departure from historical norms. The council’s Market Insights initiative used aggregated data from U.S. veterinary practices and pet owners, and across multiple sources. The report also said that cats represent a growing percentage of the pet population in U.S. households. (AVMA SmartBrief)
- US – AVIAN INFLUENZA Purdue University researchers have developed an innovative, paper-based diagnostic test for rapidly detecting avian influenza using an oral or nasal swab. This assay is suitable for use in field settings and potentially can be used across a variety of species including humans. Results were published in the journal Scientific Reports. (Feedstuffs)
- US – VETERINARY SCHOOLS Oklahoma State University announced it has received a $250 million state funding appropriation to support the construction of a new, state-of-the-art veterinary teaching hospital. The new 255,000-square-foot facility will replace the existing 145,376-square-foot veterinary hospital. The current veterinary hospital was identified as a key concern when the OSU College of Veterinary Medicine was placed on probationary accreditation in the fall of 2024. The American Veterinary Medical Association has since returned the college to full accreditation status, but emphasized that continued compliance is tied to facility upgrades. (okstate.edu)
- UK – CATTLE TRACEABILITY Defra announced the launch of an electronic ID system to modernize cattle traceability. By 2027, all newborn calves in England must be fitted with electronic ID (eID) tags, replacing outdated manual systems with cutting-edge scanning technology. (uk)
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BRAKKE CONSULTING VIEWPOINT
We have been studying the changing distribution channels and home delivery of pet medications for years now. Our first study on this was in 2019 where we detailed the way manufacturers were selling, and pet owners were buying pet medications and we most recently studied the home delivery trends with a report issued early last year – a very well received report by our clients. We plan to survey pet owners and veterinarians late this year and issue an updated and expanded report early next year.
In thinking about this report, a recent McKinsey article caught my attention because of an unexpected change in consumer preferences. Surprisingly, speed of delivery was the #1 preference in 2022, but it slipped to #5 in 2024 based on their survey of 1,000 US consumers. This chart shows the results of their study:
Their data suggests that 90% of consumers are willing to wait two or three days for deliveries, especially if it lets them avoid shipping costs. I thought we were all so impatient that we expected next-day delivery? Their data also suggests that consumers are becoming more sensitive to costs and place more value on reliability of delivery.
We look forward to collecting new data from pet owners and veterinarians later this year and if you have aspects of e-commerce and home delivery you would like us to explore, let us know.
Bob Jones
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YOUR VIEW
Last week, we asked you whether you had been targeted at work by phishing. Most of you said yes: 54% said yes, and you had formal training; another 27% said you identified the phishing yourself. 12% said you hadn’t personally, but someone else you work with was. Only 7% said no.
This week
Let’s see what our readers think is the most important feature for e-commerce purchases and home delivery.
Which statement do you think describes what is most important to you when it comes to purchasing products online for delivery to your home? Choose only the single most important feature.
Speed of delivery
Cost of delivery
Transparency of shipping
Choice of delivery location
Flexibility and ease of returns
Guaranteed delivery date for out-of-stock items
Consolidated shipments or fewer shipments
Environmentally sustainable of climate-neutral delivery options
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