GREENSBORO, NC, March 31, 2023 – Brakke Consulting is pleased to announce Richard Hayworth has
joined the Brakke Consulting team as a Senior Consultant.
Prior to joining the Brakke Consulting team, Rich worked as a successful independent sales consultant for the
past four years. Before that, he held various companion animal sales roles including national account
management experience for Novartis, Virbac, and KindredBio, where his experience spanned work with
independent veterinarians and distributors to key accounts and corporate clinics. Rich has stayed on the
leading edge of sales trends and specializes in “selling to and pulling through” evolving animal health channels
like online retailers, big box retailers, specialty pet stores and international export channels.
In a statement from Brakke Consulting President Dr. Robert Jones says, “Rich brings a set of skills and
experiences that are very relevant to today’s animal health and nutrition companies as they compete in an
increasingly complex marketplace. Our clients will benefit from knowledge that Rich has gained over the years
in this industry, and we are pleased to have him on our team.”
In a statement, Mr. Hayworth said “I’m excited to join Brakke Consulting and appreciate the opportunity to work
with this talented team. For decades, Brakke Consulting studies have provided incredibly valuable business
insights and information for the animal health industry. I remember reading the first Sales Force Effectiveness
Study and how much it benefited our sales planning and strategies. With this added-value approach in mind,
my goal is to deliver equally helpful information for our clients in today’s consumer-driven market.”
Mr. Hayworth graduated from the University of North Carolina at Greensboro with BA in English Literature and
Minor in Communications. For the past 15 years he was based in Dallas, and recently relocated back to his
hometown of Greensboro.
English (United States) 
Portuguese