The Experts in Animal Health

Robert Jones, PhD President

Bob has had a thirty-year career in animal health and is experienced in leading commercial organizations in both the US and international markets, particularly emerging markets. Bob has a great depth of knowledge in both the companion animal and food animal segments. Bob’s focus is on general and strategic consulting, with an emphasis on assisting Brakke clients in assessing their sales forces and improving their competitiveness through people as well as products.

LinkedIn: Robert Watson Jones

Contact Rob Jones at 336-456-0583 or

Ron Brakke Founder, Senior Executive Consultant

Ron is an industry veteran with more than 40 years in the animal health, pet and veterinary businesses. During his career Ron has been involved in dozens of transactions representing both the buyer and the seller. The majority of his time at present is spent on assisting senior management clients in new business development, either buying or selling a company or brokering new technology. In addition, Ron is involved in the recruitment of senior executives in the industry for numerous companies, and coordinates and participates in a wide variety of consulting projects.

LinkedIn: Ron Brakke

Contact Ron Brakke at 972.243.4033 or

Joel Adamson, MBA Senior Consultant

Joel Adamson specializes in business development and marketing assignments, especially those involving products for companion animals. His background and recent work illustrate his strong skills and insights that are especially useful in assisting clients considering new market channel entries, exploring intellectual property licensing opportunities, seeking industry insights, and handling due diligence work. He brings extensive experience in various over-the-counter channels (OTC) and consumer packaged goods to assignment challenges.

LinkedIn: Joel Adamson

Contact Joel Adamson at 402.215.5635 or

Cary Christensen, DVM Senior Consultant

Cary Christensen has more than 25 years of experience in the animal health industry in addition to 16 years as a practicing veterinarian. In addition, he holds an executive masters agreement in swine medicine from the University of Illinois. Cary’s expertise is in sales, marketing, technical support, and business development, particularly in the food animal and equine market segments.

LinkedIn: Cary Christensen

Contact Cary Christensen at 913.205.6578 or

Lynn Fondon, DVM, MBA Senior Consultant

Lynn Fondon specializes in managing market research projects and developing market segment analyses, and has more than 20 years of experience in conducting both primary and secondary research. Her background as a practicing veterinarian offers clients a resource with an understanding of both the business and medical aspects of the animal health market, as well as an invaluable perspective of veterinary medicine. Lynn is the editor of Brakke Consulting’s weekly electronic newsletter.

LinkedIn: Lynn Fondon

Contact Lynn Fondon at 336-396-3916 or

Jay Lockhart Senior Consultant

Jay is an experienced project manager whose background includes sales and marketing expertise in the pet food, livestock feed, and veterinary markets. His work with Brakke focuses on executive search and both proprietary and multi-client market research project management. Examples include the design and management of major multi-client market research projects such as the Manufacturers’ Sales Force Effectiveness and Distributor Effectiveness studies that are used by many clients as benchmarking tools.

LinkedIn: Jay Lockhart

Contact Jay Lockhart at 314.821.3368 or

John Mannhaupt, MBA Senior Consultant

John concentrates his activities on business analysis, transactions, and recruiting assignments. John’s financial background makes him the go-to person for evaluations of businesses and technologies that are either looking for a new owner or seeking to enter the market. He provides a quantitative slant on major strategic decisions. John also specializes in recruiting assignments for positions that are particularly challenging.

LinkedIn: John Mannhaupt

Contact John Mannhaupt at 336-396-3916 or

Michael McGinley, Ph.D. Senior Consultant

Mike is a 35-year veteran of the animal health industry in the vaccine, pharmaceutical, and diagnostics segments for both food and companion animals. He has a proven history of success in product development, regulatory affairs, new business development, and manufacturing operations leadership. Mike assists Brakke clients with science and technology assessments and provides guidance along the product development pathway from proof of concept to commercialization.

LinkedIn: Michael McGinley

Contact Mike McGinley at 970-893-0518 or

Amanda McDavid, MEd Administrative Manager

Amanda lives in Greensboro, NC with her husband, three children, which includes twins, and her Shih Tzu, Ellie. Amanda is originally from Tennessee where she earned a Bachelor’s degree in Interdisciplinary Studies and then a Master’s degree in Education. Amanda has spent the majority of her career in education and has also managed a daycare center before joining Brakke as an administrative manager.

Contact Amanda at 336-396-3916 or

Jessica Montgomery, MS Administrative Assistant

Jessica is the administrator of Animal Health Jobs and Brakke’s resident media guru. A lifelong equine enthusiast, she holds a Masters of Science in Applied Equine Science, and has spent nearly ten years working at a horseback riding ranch, working up from support staff to Senior Manager. She is also an avid dog sports participant, competing successfully in several venues with her dogs

LinkedIn: Jessica Montgomery

Contact Jessica Montgomery at 336-396-3916 or

Kevin Scott Senior Consultant

Kevin has more than 35 years of experience in both the companion and food animal segments of the market. His background includes sales and marketing management along with extensive experience in product evaluation, licensing, and acquisition. His work with Brakke has included competitive benchmarking, product and market evaluations, executive search and strategic consulting for a number of companies. Kevin assists Brakke customers in new product potential, market entry and competitive landscape.

LinkedIn: Kevin Scott

Contact Kevin Scott at 847.471.4461 or

John Volk Senior Consultant

John Volk is an expert analyst and project manager. With deep experience in the companion animal, equine and food animal markets, he regularly assists clients with strategy development, evaluation of business opportunities, and due diligence on potential acquisitions. John is also one of Brakke’s most experienced market research experts, managing both proprietary and multi-user studies. He is particularly noted for authoring two landmark reports on the business practices of veterinarians that are widely referenced in the profession.

LinkedIn: John Volk

Contact John Volk at 773.327.4941 or

Atsuto Hata, DVM

Atsuo Hata has served for more than 50 years in the animal health industries in Japan. His analysis and information on the Japanese market, as well as Far East countries, have built a reputation for reliability in working with major and minor global animal health companies.He specializes in marketing, market analysis, regulatory affairs, and new business development as a veterinary consultant.

Contact Atsuo Hata

Yuki Ujimasa, DVM

Dr. Yuki Ujimasa is a doctor of veterinary medicine and also holds a master’s degree in science from Hokkaido University in Japan. Through his experience as owner of his company AHRMS and through his work with Brakke Consulting, he has gained deep experience in registering products, business licenses, and foreign manufacturing accreditations in Japan. He also has worked extensively in supporting multi-national animal health companies entering Japanese markets. Dr. Ujimasa has provided veterinary practitioners with webinars, new product information, and veterinary news on the Internet through his company Vm3, and frequently lectures and writes for the Japanese animal health industry. Dr. Ujimasa has also served as a member of VICH Expert Working Groups and as chairman of a consortium for Japanese veterinary medicinal product manufacturers.
Contact Yuki Ujimasa

Jishu Shi. DVM, PhD

Dr. Jishu Shi received a doctor of veterinary medicine from the Beijing Agricultural University and a doctorate in immunophysiology from Kansas State University. Dr. Shi is a full professor for the College of Veterinary Medicine at Kansas State University and the director of the U.S.-China Center for Animal Health, Having worked at Pfizer and multiple academic institutions in the U.S. in the last three decades, Dr. Shi is a frequent consultant to animal health companies in the U.S., China, Japan, and Europe. In 2010, Dr. Shi founded VaxiAm Group, a global consulting firm with offices in Beijing and Kansas that focuses exclusively on the Chinese animal health market. Working with Brakke Consulting, VaxiAm Group provides the following services to its clients: investment due diligence, market analysis, regulatory affairs consultation, product registration, and selection of business partners including sales agents, distributors, product co-developers, and manufacturers
Contact Jishu Shi at 785-282-9426 or



"Brakke Consulting Animal Health News & Notes” provides a summary of relevant articles, as well as the Brakke Consulting Viewpoint on the news and major industry meetings. The newsletter is available at no charge to individuals involved in the animal health industry.
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