One of the most significant investments an animal health company makes is the recruiting, training, managing, supporting and retaining field sales personnel to represent the company in the beef, dairy and swine markets.
But how effective is that sales team? What are its strengths and weakness? Where does it outperform competitors? Where is it outperformed? What capabilities or attributes are most in need of improvement? What investment in training or other changes would benefit the company the most?
Brakke Consulting and Ipsos Agriculture and Animal Health answer these questions and more with a comprehensive study evaluating the effective of sales teams in the beef, dairy and swine markets.
The study was conducted among both producers and veterinarians in the following markets and sub-markets:
Beef
Cow-calf
Stocker
Feedlot
Dairy
Traditional
Large-scale
Swine
Integrator
Independent
Sales teams evaluated include:
- Bayer Healthcare LLC Animal Health
- Boehringer Ingelheim Vetmedica
- Elanco Animal Health/Novartis Animal Health
- Merck Animal Health
- Merial, Ltd.
- Zoetis
For more information, contact project manager Cary Christensen at 913.205.6578 or info@brakkeconsulting.com.
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