The Experts in Animal Health

(December 12, 2019)  A new study from Brakke Consulting takes an in-depth look at flea, tick and heartworm products, the largest segment of the companion animal market.

”The flea control and heartworm preventatives market has been one of the most innovative areas in animal health, with a variety of new active ingredients and novel formulations,” said Lynn Fondon, senior consultant of Brakke Consulting.  “Sales of flea control products have quadrupled in size since the introduction of Program, the first of the new-generation products, in 1995, and the newest generation of oral flea and tick products are transforming the landscape once again.”

The study, The US Flea Control and Heartworm Markets, profiles the veterinary and OTC markets for flea and tick products and heartworm preventatives, including veterinary product sales and pricing. The report includes detailed information on the introduction and subsequent performance of generic versions of the Frontline® and Advantage® flea and tick products.  It also provides a look at products launched this year, including ProHeart®, Coraxis®, and MilbeGuard®, and parasiticides that are in the pipeline and expected to reach the US market in the next 2-3 years, including Simparica Trio and Bravecto Plus.

The report – published annually by Brakke for over two decades – gathered information from a variety of sources, including published information, industry interviews and a survey of 390 small animal veterinarians and 500 pet owners.

The US Flea Control and Heartworm Markets report is available from Brakke Consulting for $7,750. For more information, interested companies should contact

About Brakke Consulting

Established in 1986, Brakke Consulting is the premier consulting firm serving the animal health and related industries. Led by founder Ron Brakke for more than 30 years, the firm is made up of a team of seasoned professionals with strong credentials in management, finance, sales, distribution, marketing, brand development, communications, market research and veterinary practice management.

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