動物の健康の専門家

動物衛生ニュースと情報 · 2026年6月26日
エランコ:初期段階の動物用医薬品イノベーションを支援

編集者:クリスティン・マール DVM、MBA、CVPM

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Brakkeコンサルティングニュース

Brakke Consulting is pleased to announce that Dr. Cristiano von Simson, DVM, MBA, has joined the firm as a Senior Consultant. Cristiano brings more than 30 years of global animal health leadership experience, having held executive roles with Virbac, Bayer Animal Health, and Merial. Throughout his career, he has led marketing, commercial strategy, portfolio management, and business development initiatives that have helped organizations successfully launch innovative products, strengthen established brands, and identify new growth opportunities.

A veterinarian by training with an MBA, Cristiano combines deep scientific expertise with proven executive leadership. His extensive experience at the intersection of clinical medicine and commercial strategy strengthens Brakke Consulting’s ability to help clients navigate product development, commercialization, portfolio strategy, and business growth. His collaborative leadership style and global perspective make him a valuable addition to the firm’s consulting team.

Contact Cristiano at cvonsimson@brakkeconsulting.com.

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米国企業ニュース

  • メルクアニマルヘルス announced the availability of EXZOLT (fluralaner oral solution) for the treatment and control of northern fowl mites in backyard chickens. (企業プレスリリース)
  • チェヴァannounced a strategic focus on the United States with the appointments of Laura Correro as Senior Vice President for Companion Animals franchise and the relocation of Executive Vice President Jen-Marcel Ciet to the U.S. (企業プレスリリース)
  • ビルバックannounced that their Every Pet Project donation program has reached $500,000 in cumulative donations. (企業プレスリリース)
  • マースペットケアUShas recalled two lots of Pedigree canned dog food for not meeting its safety and quality standards. (com)
  • The merger of ボンド獣医そして スモールドア獣医 was announced, resulting in 55 practices across major Northeast, Mid-Atlantic and Midwest markets. (companies press release)
  • New research from フレッシュペットfurther supports the deep connections between pets and people. (企業プレスリリース)
  • A summary judgement has cleared turkey companies パーデュー そしてフォスターファーム in a price-fixing conspiracy brought by three groups representing grocery retailers, restaurants and foodservice companies. (com)
  • Optiscan Imaging, an Australian based company,will launch its first commercial clinical device in the US, InSpecta microscopic imaging device at the AVMA convention in Anaheim, CA this week. (com.au)
  • Purgo Scientificand its veterinary subsidiary, ヴェトレン, announced Dr. Cherice Roth, DVM, MS, MBA as CEO. (企業プレスリリース)
  • オリー, a pet food company, and Zola, a wedding planning platform, are partnering to provide complimentary wedding-day meals for dogs included in wedding celebrations. (com)
  • プロベットunveiled the first all-in- one Veterinary Practice Management System (PIMS) that was built for AI Agents. (企業プレスリリース)
  • オープンベット announced free access to any licensed veterinarian to its’ public beta app or by emailing clinical question to ask@openvet.ai.(com)

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国際企業ニュース

  • AU – In the latest Brand Affinity Tracker from independent research firm Kynetec, ヒルズペットニュートリションwas noted as the #1 pet food brand recommended by Australian veterinarians surveyed. (企業プレスリリース)
  • AU – CoverMy Petentered the Australian pet insurance market with a low-cost policy option. (com.au)
  • CA –ヴェスター そして ペットスマート announced the expansion of its virtual veterinary support program to PetSmart stores in Canada. (企業プレスリリース)
  • CA – DNA My Dog, announced the launch of its new Health and Trait Test. (ビジネスインサイダー)
  • 欧州連合 - ゾエティスreceived European Commission Marketing Authorization for Poulvac Procerta HVT-ND, a recombinant vector vaccine for the protection of chickens against Newcastle disease and Marek’s disease viruses in a single dose. (企業プレスリリース)
  • NORDIC – ZymIQ Technology,a Swedish life science company, will distribute its’ Kalzyme brand of enzyme-based animal health products through Imazo, a leading distributor in the Nordic market including Sweden, Norway, Denmark and Finland. (com)

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動物用医薬品業界ニュース

  • AU – A new national campaign to protect veterinarians and their teams from workplace abuse was launched by Sophie’s Legacy, which was established by the family of Dr. Sophie Putland after her death following verbal abuse and threats from an angry pet owner. (com.au)
  • イギリス – A White Paperoutlining the government’s next steps to reform of the veterinary sector through revisions of the Veterinary Surgeons Act was published. (イギリス)
  • US – Research sponsored by the Foundation for Food and Agriculture Research, Agragene and North Carolina State University is testing alternative technologies to producing sterile yet reproductively vigorous male flies to support New World Screwworm eradication efforts. (com)
  • US – Recently published researchshowed that more than half of free-roaming cats in New York City were infected with zoonotic parasites highlighting public health risks. (組織)
  • US – The University of Arizona College of Veterinary Medicine has received full accreditation from the American Veterinary Medical Association Council on Education. (arizona.edu)

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Brakkeコンサルティングの視点

多くの読者と同様に、私も自由市場主義者です。市場に任せ、政府は市場に介入すべきではない、消費者にとって自由で開かれた競争は良いことだと考えています。ですから、最近、英国競争市場庁(CMA)による獣医療分野の改革や規制に関する記事を読んだとき、私の自由市場レーダーが反応しました。.

CMAの調査はほぼ3年前に始まり、56,000件の回答が寄せられました。そのうち45,000件は一般市民から、11,000件は獣医療業界関係者からのものでした。これは膨大な数です。報告書の全文はこちらをご覧ください。 ここ.

What set the radar off for me was the price cap on prescriptions fees, which drove me to learn about the other ten reforms the CMA has imposed on the veterinary industry. I was sure that these reforms were all going to be bad, but after thinking about the reforms, I am not so sure. It seemed to me that most of the reforms were focused almost entirely on disclosure: price lists, written estimates, ownership transparency, comparison tools. A hardline free marketeer would tend to support most of those.

The report looked at the differences in pricing, satisfaction, and other things between large veterinary groups (LVGs, or corporate groups) and independent veterinarians, some of the differences are eye-opening. One of my observations here was about trust and how this has been impacted by the formation of LVGs, which I will address in the Viewpoint next week.

ボブ・ジョーンズ

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あなたの意見

Last week, we asked you about how you plan to spend Independence Day, July 4th,- most respondents stayed close to home almost equally divided between hosting a celebration at their house (23%), comforting their dogs spooked by fireworks (21%) or attending local 4番目 の
July celebrations (18%).  A small number traveled out of state to celebrate (5%) while the “Other” responses (33%) are worth noting: yard work, family BBQs, a parade, remote camping in Idaho, an out-of-state wedding, and one household that took the chickens for a pool dip (hope they didn’t misspell “children”). However, they marked it, readers found their own way to celebrate 250 years of independence.

This week let’s see what you think about one of the CMA’s new rules for veterinary practices that directly focuses on disclosure. Tell us what you think about this rule:  

Practices publish a comprehensive price list for standard services including consultations, common procedures, diagnostics, written prescriptions and cremation options. 

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