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Brakke Consultingの
Animal Health News & Notes for September 19, 2025
著作権 © ブラッケコンサルティング
Editor: Christine Merle DVM, MBA, CVPM
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ニュース:
Brakkeコンサルティングニュース
Equine MegaStudy VI- Pre Order Now!
収益ニュース
ゼネラルミルズ
企業ニュース
ベーリンガーインゲルハイム
Citi Pharma Limited
D.A.W. Systems
Digital Empathy
dsm-フィルメニッヒ
Genflow
モダンアニマル
ペガサスラボラトリーズ
Revival Animal Health Pharmacy
Sai Life Industries
獣医用医薬品ソリューション
Zoetis (EU)
ゾメディカ
ジベットアニマルヘルス
動物の健康ニュース
アメリカ合衆国
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ブラッケコンサルティング
米国の馬主の購買行動と傾向に関する最も包括的な分析 - 2025年版
の Equine MegaStudy VI 米国の馬産業における馬主の支出と行動に関する最も包括的なリソースです。.
Fielded in 2025この最新の調査では、所有者の好み、製品使用におけるブランドロイヤルティに影響を与えるもの、そして過去 5 年間に製品使用がどのように進化してきたかについて、深い洞察が提供されています。
- 1,000 U.S. horse owners 調査された
- カバー 450以上のブランド 横切って 20以上の製品カテゴリー
- トラック 支出、製品の使用頻度、ブランドのトレンド
- 含まれるもの メディア消費、購入チャネルの好み、 トレンド、そして意思決定への影響
- 詳細な洞察 再生医療と関節療法、 その他
- 今年の新製品 – 健康とフィットネスのテクノロジー、金融ツール、慢性疾患の管理
The cost of the report is $19,500. Orders placed by September 28番目 qualify for a $1,500早期注文割引、さらに $ 前回購入者には1,000円割引.
詳細については、プロジェクトマネージャーのチャック・ジョンソン博士までお問い合わせください。 cjohnson@brakkeconsulting.com.
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Earnings News Releases
- ゼネラルミルズ reported its Fiscal 2026 First-quarter results as “in line with company expectations” with a decrease of 3% in organic net sales to $4.5 billion. The North American Pet Segment (includes Blue Buffalo) saw an increase of 6% to $610 million, driven by the acquisition of North American Whitebridge Pet Brands. (generalmills.com)
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企業ニュースリリース
- The Committee for Veterinary Medicinal Products (CVMP) of the European Medicines Agency (EMA) communicated a positive opinion to ゾエティス for Portela (relfovetmab), a new monoclonal antibody therapy for pain associated with OA in cats. The therapy can provide three months of pain relief in a single injection. (zoetis.com)
- ベーリンガーインゲルハイム launched its VetED Academy, a centralized source for education for veterinary teams. (boehringer-ingelheim.com)
- A strategic partnership between the Milk Sustainability Center, which was launched by John Deere and DeLaval in 2024, and dsm-フィルメニッヒ Animal Nutrition and Health was announced with the goal to help improve the sustainability of dairy operations. (com)
- Veterinary Pharmaceutical Solutions, a livestock pharmaceutical compounder, has announced its formal expansion into the poultry sector. ( com)
- Revival Animal Health Pharmacy 提携しているA.W. Systems, the creator of Vetway, a secure digital prescribing network for veterinary practices and pharmacies built on the foundation of ScriptSure, D.A.W. Systems’ flagship platform for human health. (company press release)
- モダンアニマル, a veterinary clinic network with 27 hospitals, raised $46 million in Series D funding. The company also reported 85% year of year revenue growth in 2024 reaching a $100 million run rate. (com)
- The issuing of four additional patents for ゾメディカ has expanded its TRUVIEW and TRUFORMA diagnostic platforms to 228 Patents. (com)
- ジベットアニマルヘルス has announced the release of an FDA-approved generic of phenylpropanolamine hydrochloride tablets, a treatment for managing urinary incontinence in dogs as well as a veterinary approved generic Furosemide tablets, a veterinary diuretic used for managing congestive heart failure in dogs and cats. (で そして capitalmarket.com)
- A new facility aimed at expanding pharmaceutical manufacturing capabilities for ペガサスラボラトリーズ has opened in Pensacola, Florida. (com)
- Digital Empathy launched their proprietary technology product Spotlight, a client –intake platform for independent veterinary practices. (com)
- Genflow, a publicly listed longevity company in Europe, announced that it has signed two Confidential Disclosure Agreements with leading animal health companies to facilitate the exchange of data and initiate discussions on potential collaborations regarding its proprietary SIRT6-centarian gene therapy platform. (com)
- Sai Life Industries, an Indian based contract research, development and manufacturing organization, has opened a dedicated veterinary API facility called Unit VI. (com)
- Citi Pharma, a Pakistanian API Manufacturer, will be entering the veterinary healthcare market with a new company with 32 veterinary products and plans to develop its own production capabilities. (ニュース)
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アニマルヘルス株価トラッカー
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動物の健康ニュース
- US- AMERICAN ANIMAL HOSPITAL ASSOCIATION- A full refresh of AAHA’s standard of accreditation has been completed and the refreshed standards will go into effect in late 2026. (組織)
- US- FELINE MARKET- The CATalyst Council has released its’ third volume of the 2025 Feline Market Insights Report. (com)
- US- COLORADO STATE UNIVERSITY- A $10 million gift from the Don Lockton Family Foundation will support an animal heart health center at the College of Veterinary Medicine and Biomedical Sciences. (組織)
- US- UNIVERSITY OF CALIFORNIA- DAVIS- The UC Davis School of Veterinary Medicine will undergo expansion due to the more than $110.5 Million in gifts achieved so far. (教育)
- US- VETERINARY HOSPITAL MANAGERS ASSOCIATION- In August 2025, VHMA announced the certification of forty-six veterinary management professionals. Four individuals earned the Certified Veterinary Office Manager (CVOM) certification and forty-two achieved the Certified Veterinary Practice Manager (CVPM) designation. (association press release)
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Brakkeコンサルティングの視点
Let’s talk about horses. The equine industry is the most fascinating segment in the animal health industry. In some ways it shares economic principals with the livestock industry. But it also demonstrates the deep passion and emotionalism of the pet industry. It is also the most complex segment of animal health with multiple unique product categories and brands. Success here requires marketers to be very well informed.
Earlier in this newsletter We announced the sixth edition of the Brakke Equine Market MegaStudy, this time in collaboration with Trone Market Research. This has become the go-to study of horse owner purchasing behavior, covering more than 15 product categories and more than 400 brands. There is also a wealth of data on horse owner demographics and media usage. I was the principal investigator for several of the equine studies. The project leader this year is my colleague Dr. Chuck Johnson who is actually an equine vet. I’m sure Dr. Johnson will bring many fresh insights to the study. If you are involved in or interested in the horse market, you’ll find this study to be a practical and productive resource.
John Volk, シニアコンサルタント
シカゴ
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あなたの意見
Last week we asked you about Chewy’s retention rate for first year autoship customers. Actually, Chewy doesn’t disclose this information publicly, so we need to rely on estimates from analysts. One analyst レポート that the first year retention rate for Chewy is about 60%, which is much higher than estimates of the eCommerce industry average of around 30-40%. But Chewy’s autoship rate continues to climb, so we know they are gaining more autoship customers than they are losing.
今週
Let’s test your horse-owning knowledge. Which is the last segment of horse owners?