The Experts in Animal Health

Brakke Viewpoint March 22, 2024

Finding value in your distribution partner – full circle A few weeks ago, we reported on the decision of Elanco to restructure their operations, with a shift in resources from farm animal to pet health operations. As part of this restructuring a reduction of 420...

Brakke Viewpoint March 15, 2024

Telemedicine in Veterinary Practice: What’s the Future? Technology continues to reshape our lives, it’s no surprise that the veterinary industry is also embracing digital solutions, and as the sun sets on pandemic-era telemedicine regulations, a new dawn emerges for...

Brakke Viewpoint March 8, 2024

This week Paul Casady and I attended the Animal Health, Nutrition and Technology Innovation Europe event held in London, which was held by Kisaco Research.  This was the ninth event held in Europe and nearly 600 people attended.  Once again, this was a great...

Brakke Viewpoint March 1, 2024

Aquaculture industry: A rising star in animal health The recent acquisition of Elanco’s aquaculture business unit by Merck (MSD) has sent shockwaves through the industry. The transaction’s value alone is noteworthy, but the underlying financial analysis...

Brakke Viewpoint February 23, 2024

This week I attended Viticus Group’s 96th WVC Annual Conference in Las Vegas.  Like VMX earlier this year, the attendance was impressive and there was robust foot traffic in the Exhibit Hall. I spoke with several exhibitors, all of whom were extremely pleased...

Brakke Viewpoint February 16, 2024

Reading Animal Health News and Notes this week brings seminars to my mind.  If you haven’t already done so, by all means sign up today for the Brakke 2024 Animal Health Industry Overview that will be conducted at the Western Vet Conference on Monday, Feb. 19 from...