The Experts in Animal Health

Brakke Viewpoint February 9, 2024

February is National Pet Dental Month. Many of you have heard about this. Many actively promote it! The AVMA’s focus includes an instructional video, a photo contest, a veterinary tool kit, and more. There’s also a section designed for pet owners, describing various...

Brakke Viewpoint February 2, 2024

Two of the major industry trade shows take place in January: VMX and IPPE, both of which I was fortunate to attend. At the VMX, there was much enthusiasm and interest as the industry continues its evolution back to the ‘normal’ days post-COVID. Companies seem...

Brakke Viewpoint January 26, 2024

As Bob mentioned last week too, the vibe I am feeling is that 2024 is off to a strong start.  There are good signs for the industry: inflation is down, a soft landing seems possible and the people in the industry seem positive.  I wonder, however, if the industry...

Brakke Viewpoint January 19, 2024

I might not be the best judge of vibes, but there was a pretty good vibe going on this week at the NAVC’s VMX veterinary expo in Orlando.  The event was well attended, again over 27,000 attendees, and many people felt that we have finally moved on from the disruptions...

Brakke Viewpoint January 12, 2024

Innovation in veterinary medicine can take many forms.  It could be groundbreaking new drugs or non-pharmaceutical therapies.  It could be novel technologies that help veterinarians practice better medicine, or streamline practice workflows. It could be new ways of...

Brakke Viewpoint January 5, 2024

Happy New Year! You can tell it’s January and VMX is around the corner by all of the announcements in this week’s newsletter.  Today’s newsletter also is a great reflection of the animal health industry: the announcements are global in nature; numerous...