The Experts in Animal Health

Brakke Viewpoint May 10, 2024

Exciting news has emerged from the Brazilian market with the announcement of the merger  between two retail pet industry giants, Cobasi and Petz. This new amalgamation could potentially generate revenue exceeding 7.5 billion reais (about $1.4 billion USD) in 2024. The...

Brakke Viewpoint May 3, 2024

Brakke Consulting’s recent Pet Medicines Home Delivery Study revealed one-quarter of vet clinics in the US don’t have an online store offering home delivery service for pet medicines.  The belief for these clinics seems to be that online store sales equate to less...

Brakke Viewpoint April 26, 2024

This past Tuesday, April 23, the Federal Trade Commission announced that it intends to issue a “Non-Complete Clause Rule” with respect to employment contracts.  Such non-compete clauses generally prohibit employees from leaving an employer for a competitor for a...

Brakke Viewpoint April 19, 2024

Let’s face it, many of us have called or have been called team members after hours. A call before dark is one thing, but when’s the limit? California has proposed a “Right to Disconnect” law which calls for fines of $100 if your manager calls you after the latest hour...

Brakke Viewpoint April 12, 2024

I am writing this in the early days of April, but we are finishing now the period of what we call ‘March Madness’ for the college basketball championship tournament period. For me, one of the most exciting sports events of the year. It’s always especially interesting...

Brakke Viewpoint April 5, 2024

In the newspaper business, this would be called a “slow news day.”  Perhaps it’s a reflection of spring break season.  Or maybe many are distracted by the NCAA basketball tournaments.  Exciting stuff, eh?  Regardless, the items in today’s newsletter are important in...