The Experts in Animal Health

Brakke Viewpoint June 28, 2024

I had the pleasure to attend the AVMA Convention in Austin last weekend, along with around 7,500 veterinarians, staff, and exhibitors. There was great traffic in the Exhibit Hall and a wide variety of educational opportunities available.  Congratulations to the AVMA...

Brakke Viewpoint June 21, 2024

Recently I attended the 91st WOAH Congress in Paris, which in fact was the 100th anniversary of the organization( formerly known as the OIE). At the event, a new Director General was selected and she is Dr. Emmanuelle Soubeyran. Dr. Soubeyran is the Chief Veterinary...

Brakke Viewpoint June 14, 2024

Telephonophobia is a new term that I recently learned when reading an article in the Wall Street Journal.  It means the avoidance of using the phone for a good old phone conversation. I am going to show my age a bit here but the lack of willingness of our younger...

Brakke Viewpoint June 7, 2024

Brakke Consulting gets a lot of inquiries from investors about pet health insurance.  There are two items of note about pet insurance in today’s newsletter.  Independence Pet Group, which owns more than a dozen brands of pet insurance, has expanded its portfolio with...

Brakke Viewpoint May 24, 2024

This week we published the latest edition of our annual Pain Management Products report.  It’s a fascinating time in the market segment, thanks to the launch last November of Zoetis’ Librela, a monthly monoclonal antibody injection for treating osteoarthritis; and...

Brakke Viewpoint May 17,2024

Evaluate and Adapt your business – Sooner rather than later On Monday I went into town, to visit one of the local Vet Retailers, privately owned and with a long history in the community.  I had my script in hand and on presenting it a very interesting scenario played...