The Experts in Animal Health

Brakke Consulting’s
Animal Health News & Notes for October 5, 2018
Copyright © Brakke Consulting, Inc.

Editor: Lynn Fondon DVM MBA

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Alivira Animal Health
American Animal Hospital Association
American Vanguard
Boehringer Ingelheim
Ishihara Sangyo Kaisha
Kemin Industries
Manna Pro
Micronutrients USA
MS Biotech Holdings
Response Products
Royal Canin
Wilbur-Ellis Feed


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• Boehringer Ingelheim Animal Health announced the launch of Semintra (telmisartan oral solution), the first FDA-approved liquid solution for the control of feline systemic hypertension. (company press release)

• Huvepharma announced the release of a conditionally-licensed vaccine for the prevention of pinkeye caused by Moraxella bovoculi in cattle. The new Moraxella bovoculi Bacterin provides superior protection with eight specific isolates and an easily syringeable adjuvant. The vaccine will be supported through AgriLabs, a Huvepharma Company. (company press release)

• Manna Pro announced it has acquired Rocking S. Inc., dba as Response Products, the makers of Cetyl M. Financial terms were not disclosed. (Pet Product News)

• Royal Canin announced the launch of Pill Assist to help pet owners administer medication using a treat to disguise the pill. Pill Assist can be used in conjunction with several Royal Canin veterinary-exclusive diets without compromising their efficacy, and is available through veterinary clinics. (PRNewswire)

• Kemin Industries and Micronutrients USA announced they are partnering to launch IntelliBond VITAL 5 CR, a new trace mineral feed additive package for cattle. IntelliBond VITAL 5 CR contains six essential trace minerals – zinc, manganese, copper, cobalt, iodine and Kemin’s KemTRACE Chromium, which is the first FDA-approved source of chromium propionate. (Animal Pharm)

• Wilbur-Ellis Feed LLC, announced the acquisition of the assets of Ameri-Pac Inc., manufacturer of animal health and nutrition specialty products for the pet food, companion animals, livestock and aquaculture industries. Financial terms were not disclosed. (Feedstuffs)

• Paine Schwartz Partners, LLC announced that it has made a strategic investment in MS Biotech Holdings, Inc., a provider of natural, proprietary products that maximize performance and enhance profitability in the beef feedlot and dairy markets. Financial terms were not disclosed. (PRNewswire)

• VolitionRx Ltd. announced it is entering the veterinary market after “very encouraging” preliminary results from a study using its NuQ diagnostic blood tests for canine cancer testing. (Veterinary Practice News)

• Amazon has expanded the range of exclusive dog foods and other pet products sold on the internet retail website, adding Two more dog food brands: Solimo dry dog food, at a lower price point than Wag, and Simply Perfection wet dog food, at a higher price point. Wag is the private label dry dog food Amazon released in May. (Petfood Industry)

• FDB (First Databank, Inc.), a leading provider of drug and medical device knowledge, and PetIQ, Inc. announced their partnership on the upcoming release of the industry’s first drug database of veterinary medications for a variety of pet species. The veterinary database will deliver codified, up-to-date information on pet medications, structured for easy integration into existing pharmacy systems and workflows to support pet medication commerce and drug dispensing. (Business wire)

• The North American Veterinary Community (NAVC) announced it has regained ownership of its online learning platform, VetFolio. Originally founded in 2014 by the NAVC, VetFolio has been under joint ownership of the NAVC and the American Animal Hospital Association (AAHA) for the past three and a half years. VetFolio will continue to be a valuable benefit for AAHA-accredited members. (company press release)

• EU Virbac announced that the European Medicines Agency has granted a 3 year duration of immunity for the feline leukemia component of both Leucogen and Leucofeligen vaccines, when given after the primary course and first annual booster. Leucogen is a recombinant subunit vaccine containing purified p45 FeLV-envelope antigen; Leucofeligen is a combination vaccine for FeLV, rhinotracheitis, calicivirus and the feline panleucopenia virus. (

• JAPAN Ishihara Sangyo Kaisha, LTD announced that BRENDA (fuzapladib sodium hydrate) has been approved by the Japanese Ministry of Agriculture, Forestry and Fisheries (JMAFF) for use by veterinarians in Japan for the reduction of clinical signs associated with acute pancreatitis in dogs. BRENDA will be distributed in Japan by ZENOAQ (Nippon Zenyaku Kogyo Co., LTD.). ISK is also seeking FDA approval in the US. (company press release)

• EU Alivira Animal Health announced it has obtained CEP approval for Febantel, a broad-spectrum anthelmintic used for the treatment and control of gastro-intestinal roundworms, lung worms and tapeworms. (company press release)

• NEW ZEALAND Datamars announced the completion of its acquisition of a major portion of the Tru-Test business after receiving New Zealand’s Overseas Investment Office clearance. The acquisition includes the Tru-Test Retail Solutions division and Milk Meters product line along with the Tru-Test brand and associated brand assets. (

• CANADA Biovet announced the launch of a new duplex qPCR assay for the simultaneous detection of porcine Circovirus type 2 (PCV2) and type 3 (PCV3). PCV3 was identified in the USA in 2016, and has been confirmed in numerous other countries including China, Canada, and several European countries. (company website)

• NORWAY Aquaculture health specialist Benchmark has agreed to acquire the entire issued share capital of Videntis for an initial consideration of GBP 150,000 ($172,000) and a total consideration of up to GBP 300,000 ($345,000). Videntis provides technology to both aquaculture and agriculture that is designed to enable real-time data capture and feedback on feed efficiency, welfare and product quality. (Animal Pharm)

• UK American Vanguard announced it will acquire the outstanding shares in TyraTech that it did not already own for 3.15p ($0.04) each, a 40-50% premium over TyraTech’s average trading price in recent weeks. TyraTech had losses of $4.35 million at the end of 2017 and total assets of around $16.3 million. (Animal Pharm)

• EU Europhartech announced it will launch a soft chew range designed for the production of animal health medicines and food supplements. Europhartech plans to develop the range as a specialty service, from formulation to finished product. (Animal Pharm)


• NORTH AMERICA – NAFTA The United States, Canada and Mexico reached an agreement to update the North American Free Trade Agreement, the 1994 pact that governs more than $1.2 trillion worth of trade among the three nations. The new deal will be known as the United States-Mexico-Canada Agreement, or USMCA. According to the Washington Post, Canada is keeping most of its complex system in place, but it is giving greater market share to US dairy farmers. (Vet Advantage – Washington Post)

• EU – ASF RESEARCH The European Commission is calling for research proposals to address the steps needed for developing safe vaccines against African swine fever (ASF) for domestic pigs and wild boar. The call will officially open on October 16 this year, with a deadline for applications of January 23, 2019. (Animal Pharm)


I’m somewhat amazed at the news articles this week. While some of the recognized leading animal health product manufacturers like Virbac, BIAH, Huvepharma and Royal Canin are mentioned, I was struck by articles related to Kemin Industries, Wilbur -Ellis Feed, Ameri-Pac, Paine Schwartz Partners, MS Biotech Holdings, Amazon, Pet IQ, American Vanguard, Videntis, TyraTech, and VolitionRx. This is a weekly animal health newsletter. Is the animal health industry as we’ve known it changing right under our noses? Is it possible that some of these newly mentioned companies will be driving the future growth of the industry? In some cases are they already driving the growth in non-traditional product areas, but because they are private and/or not on our radar screens we’ve overlooked the impact they are having on both the companion and food animal segments.

Have a good weekend!

Ron Brakke

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