The Experts in Animal Health

Brakke Consulting’s
Animal Health News & Notes for February 9, 2018
Copyright © Brakke Consulting, Inc.

Editor: Lynn Fondon DVM MBA

Brakke Consulting news

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Central Garden & Pet
Spectrum Brands

other news
Boehringer Ingelheim
Brakke Consulting
Intervacc AB
Laboratório Biovet
MVS Pet Care
Nestle S.A
Patterson Veterinary
Sonoma Pharmaceuticals
UBM Animal Care
Vet Innovations
Vet Online Supply
Zoetis (Carysta HVC)
Zoetis (Market Hound)

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• Ceva Sante Animale announced results for the full year 2017. Ceva achieved turnover of EUR 1.1 billion ($1.3 billion), an increase of 20% over the prior year. Swine and ruminant products recorded the greatest sales increases due in part to acquisitions. (company press release)

• Phibro Animal Health Corporation announced its financial results for its second quarter ended December 31, 2017. Net Animal Health sales were $133 million, an increase of 7% compared to the comparable prior-year quarter. (company press release)

• Orion reported results for the full year 2017. Net sales in 2017 were EUR 76 million ($91 million), a decline of 2%. Annual sales of Orion’s animal sedative line were up by around 9% to EUR 30.5 million ($36.5 million). (Animal Pharm)

• ImmuCell Corporation announced unaudited financial results for the full year ended December 31, 2017. Total product sales increased by approximately 9% to $10.4 million. Net (loss) for the year was ($168,000) compared to net income of $508,000 for 2016. (company press release)

• Central Garden & Pet Company announced results for the first quarter of fiscal 2018 ended December 30, 2017. Net sales for the Pet segment increased 7% to $325 million from the same period a year ago, driven primarily by the Segrest and K&H acquisitions. Pet organic sales grew 1%. (company press release)

• Spectrum Brands Holdings, Inc. reported results from continuing operations for the first quarter of fiscal 2018 ended December 31, 2017. Net sales for the Global Pet Supplies segment were $202 million, an increase of 4% compared to the comparable prior-year quarter. The growth was attributable to revenues from the PetMatrix and GloFish acquisitions in 2017. (company website)


• At the VMX conference in Orlando, Merck Animal Health announced the results of a major new study that found about 1 in 20 veterinarians are suffering from serious psychological distress, about the same as in the general population. Most older, predominantly male, veterinarians were flourishing, according to the study, and scored higher in wellbeing than the general population. Interestingly, only 41 percent of veterinarians would recommend their profession to a friend or family member, the survey found. The endorsement rate drops to 24 percent among those age 34 and younger. The research, called the Merck Animal Health Veterinary Wellbeing Study, was conducted by Brakke Consulting in collaboration with the American Veterinary Medical Association (AVMA) and sponsored by Merck Animal Health. More information about the study can be found at (company press release)

• Zoetis announced the launch of Carysta HVC (High Volume Chemistry), a stand-alone, chemistry diagnostic instrument designed to bring reference-lab quality testing to high-volume veterinary practices. Carysta HVC offers a menu of 37 routine and specialty parameters, available as singly selected tests or fully customizable panels, all on one system. (company press release)

• Patterson Veterinary announced the launch of Market Hound, an automated marketing solution that enables veterinarians to leverage practice data to create breed-specific marketing campaigns for the entire lifespan of an animal. Patterson collaborated with Zoetis to create the content for Market Hound. Both companies are members of the non-profit organization Breedology. (Vet Advantage)

• Merial, now a part of Boehringer Ingelheim, announced the launch of Recombitek Oral Bordetella, an oral vaccine shown to be effective against canine infectious tracheobronchitis caused by Bordetella bronchiseptica. Recombitek Oral Bordetella is administered in the dog’s buccal cavity (inside the cheek). Clinical studies suggest that as a mucosal vaccine, it offers dogs a robust immune response after a single dose. (company press release)

• Ceva Animal Health announced the launch of Adaptil Junior, a new version of its Adaptil pet behavioral product range formulated especially for puppies. Adaptil Junior comes in the form of a translucent blue collar that releases an artificial pheromone identical to that used by mother dogs to naturally calm and reassure new puppies. It is designed to be worn continuously for four weeks. (Zenopa)

• Purina announced the launch of Purina Pro Plan Veterinary Diets NF Kidney Function diets for cats. The diets are available in both Early Care and Advanced Care formulations, as well as wet and dry versions of each. (company press release)

• Allflex Group, parent brand of Allflex, SCR, Biomark and Sure Petcare, announced it has changed its name to Antelliq. Antelliq states that its goal is to be the world’s leading animal intelligence group, dedicated to connecting animals and people for a smarter future. (Pet Product News)

• Y-TEX Corporation announced the launch of its new TRI-ZAP Insecticide Ear Tags for beef and dairy cattle featuring three proven active ingredients. (Vet Advantage)

• Sonoma Pharmaceuticals, Inc. announced the introduction of MicrocynVS, a family of animal healthcare products developed exclusively for the US veterinarian market. MicrocynVS family of products include: Wound & Skin Care Spray, Ophthalmic Gel, Eye & Ear Wash and Hot Spot/Anti-Itch Gel Spray with Dimethicone. (PRweb)

• Vet Online Supply, Inc. announced the launch of VOS Pro, an herbal formula for canine athletes. VOS Pro combines APF (Advanced Protection Formula) with the muscle-building power of 20-hydroxyecdysone (20E). (

• Vet Innovations announced the launch of PortionProRx, a prescription-only automatic pet feeder. (company press release)

• Petco announced it has acquired pet insurance marketplace The platform brings most major pet insurance companies to the customer, easily organized in one place. (Vet Advantage)

• The North American Veterinary Community (NAVC) announced a strategic alliance with UBM Animal Care that will create a new conference experience in December 2018: Vet+Pet West, a convention and expo hosted in San Diego. Vet+Pet West will address the needs of three segments of the animal care market: veterinary professionals, retailers and engaged pet parents. (company press release)

• BabelBark, a pet related software developer, announced the completion of $2.8 million in Series A funding. BabelBark now connects 65,000 plus pets with over 450 pet care businesses through a digital platform with a mobile application. (company press release)

• A business team and a house call veterinarian have partnered to launch Mobile Veterinary Services (MVS) Pet Care, a professional franchise network of house call veterinarians. MVS Pet Care offers general wellness care, vaccinations, and illness and injury care, as well as hospice care and in-home euthanasia. (Veterinary Product News)

• INDIA Nestle S.A. announced the formation of a wholly-owned subsidiary, Purina Petcare India Pvt Ltd. The subsidiary has launched premium dog food brand Purina Supercoat in the country. (GlobalPets)

• FRANCE VitamFero has signed a license option agreement with an major animal health company to accelerate the development of its bovine neosporosis vaccine. (Animal Pharm)

• BRAZIL German firm Vaxxinova announced it has acquired Brazilian animal health company Laboratório Biovet, a family-owned animal health company headquartered in São Paulo State. Biovet’s leading brands include its Bio-Coccivet vaccine against avian coccidiosis, Resguard Multi vaccine against clostridiosis and Vermivet de-wormer for pets. Financial terms were not disclosed. (Animal Pharm)

• SWEDEN Scientists from the Animal Health Trust (AHT), the Swedish University of Agricultural Sciences, the Karolinska Institute and Intervacc AB have developed a new protein-based vaccine to protect horses from strangles (caused by Streptococcus equi). Transfer of the manufacturing process and production of commercial batches are underway towards the registration and launch of Strangvac. with anticipated availability in 2020. (Feedstuffs)


• US – PET-BASED DATING Dig – The Dog Person’s Dating App, launched this week in the New York Metro Area. Built around a community of dog owners and people looking to get/own a dog with someone in the future, Dig is partnering with national and local dog-related businesses looking to promote their services and products, as well as shelters and foster programs seeking pet parents. (Pet Business)

• US – VETERINARY CERTIFICATION The Human Animal Bond Research Institute (HABRI) and the North American Veterinary Community (NAVC) launched a new certification course for practicing veterinarians, veterinary nurses and veterinary practice managers – Human Animal Bond Certified. The American Veterinary Medical Association (AVMA) was a key contributor to developing the course materials, serving as a Founding Educational Partner for the certification. (PRWeb)

FEBRUARY 3-7, 2018

Nearly 18,000 attended the inaugural VMX: Veterinary Meeting & Expo, in Orlando, Florida this week. VMX registrants from all 50 U.S. states and nearly 80 countries included 7,118 Veterinarians, 1,901 Veterinary Nurses & Technicians, and over 5,000 Exhibitors.


This has been a great week for the animal health industry. The inaugural VMX meeting in Orlando provided a broad program that allowed every company and/or individual with an interest in animal health to participate in one form or another. We were particularly impressed with the number of product and services launches prior to and during this meeting. It is interesting that many of the launches are not health products but products or services based on IT technology in one form or another. Providing services or programs to improve the health of animals via improved communications and monitoring has become almost as important that therapies or preventive products.

We hope you read with interest the summary report regarding the newly released Merck Animal Health Veterinary Wellbeing Study that was released at VMX. We encourage each of our readers to learn more about this important new study so that you and/or your firm can become involved in assisting the veterinary profession in addressing this health issue.

Have a great weekend!

Ron Brakke

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