The Experts in Animal Health

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Brakke Consulting’s
Animal Health News & Notes for April 8, 2016

Copyright © Brakke Consulting, Inc.
Editor: Lynn Fondon DVM MBA
Brakke Consulting news
Veterinary Technical Services Study
Strategic planning
earnings news
other news
Aurora Pharmaceutical
Boehringer Ingelheim
Centrexion Therapeutics
Focus Technology Group
InQpharm Group
Multi Radiance Medical
Nestle Purina
Standard Process

A new national study among companion animal veterinarians evaluates the veterinary technical services support provided by animal health and nutrition companies.

The study determines companion animal practitioner’s expectations for veterinary technical services and compares how each company’s teams deliver on those expectations. In addition, each company’s veterinary technical service team is compared to those of peer competitors.

For more information or to order the study, contact Dr. Cary Christensen at or (913) 205-6578.
> Czech Republic-based Bioveta reported financial results for 2015. Full-year sales for the company reached EUR 50.7 million ($57.7 million), an increase of 25% compared to the prior year. Bioveta exports vaccines, hormones and pharmaceuticals to more than 70 countries around the world. (Animal Pharm) 
> Centrexion Therapeutics announced it has acquired three analgesic candidates from Boehringer Ingelheim. The products acquired include a cytokine CCR2 antagonist; a super-selective cannabinoid CB2 agonist; and a selective somatostatin SSTR4 agonist. Financial terms were not disclosed. (Animal Pharm) 
> Purina Pro Plan Veterinary Diets announced the launch of dry UR Urinary Ox/St Canine Formula for managing struvite or calcium oxalate bladder stones in dogs. The launch complements Purina’s UR Urinary Ox/St in a canned formula for dogs. (company press release)
> Standard Process announced the launch of VF Thymex, a nutritional supplement designed to support a cat or dog’s thymus gland and immune system. (Veterinary Practice News)
> Aurora Pharmaceutical announced the launch of Clarity Non-Spermicidal A.I. Lubricating Jelly, a preserved, isotonic, pH buffered, non-spermicidal, water-soluble lubricating jelly for catheter lubrication and all types of non-sterile medical procedures. (company press release) 
> InQpharm Group announced it has licensed LiveLeaf, Inc’s LiveXtract phytobiologics. The license for production livestock and equine use initially confers rights for Europe and portions of Asia Pacific, with an option on other significant territories. LiveXtract improves the gastrointestinal health of young food-producing animals and helps to keep them on the optimal natural growth curve. Financial terms were not disclosed. (BusinessWire) 
> Multi Radiance Medical introduced the ACTIVet Pro, a new hand-held cordless laser therapy device. to accelerate healing and reduce pain. (Veterinary Practice News)
> Protequus LLC introduced Nightwatch, a “smart” halter and collar designed to measure a horse’s vital signs, monitor activity levels and gauge the horse’s posture. Alerts are sent by text, email or phone call. (Veterinary Practice News) 
> AGDATA announced a strategic acquisition of Focus Technology Group. With the acquisition of FTG, AGDATA extends its reach into new markets, strengthens its position as a global leader in data-enabled software solutions for the animal health market, and complements its exemplary service and solutions to seed and crop input manufacturers and retailers. Financial terms were not disclosed. (Business Wire) 

> US – RABIES Tennessee state health officials are warning pet owners to stay on alert after seeing an uptick in rabies cases in Tennessee. So far in 2016, experts confirmed rabies in five domesticated dogs and cats throughout the state. (Vet Advantage –
> US – VETERINARY TECHNICIANS  The National Association of Veterinary Technicians is starting a “veterinary nurse initiative” this year that would rename veterinary technicians as veterinary nurses. The initiative includes trying to establish a national standard for credentialing. (JAVMA)
> US – VETERINARY EDUCATION  The USDA announced that it is making $4.4 million available to help repay veterinary school loans in return for veterinarians serving in areas that lack sufficient veterinary resources for 3 years. The funding is available through the Veterinary Medicine Loan Repayment Program, administered by USDA’s National Institute of Food & Agriculture (NIFA). (Feedstuffs)

Brakke Consulting is an excellent resource for your company’s strategic planning. Some of the services we offer include:
– Reviewing revenue estimates and success probability of your product pipeline
– Reviewing the timing of various new product introductions and estimate the impact of various scenarios
– Benchmarking various functions against company competitors in the larger markets

Through strategic planning, Brakke Consulting can help improve the likelihood of success for your company’s future endeavors.

Contact us for professional assistance in any of these areas.

The activity level for licensing of new technologies and the launching of new products was reasonably robust this week. We continue to observe the high level of activity in various digital devices to monitor the health of various species of animals. The area of digital diagnostics in both human and animal medicine is “hot”. We expect continued development in this new digital diagnostic area that will have substantial benefits to pet owners and producers as the products and services evolve. It is an example of where the Internet is supporting the creation of innovative, transformational new products and services.

Another product area that continues to outperform the marketplace is the area of nutritional supplements and enhancers. With all the pressure on antibiotic usage we expect nutritional solutions based on solid science to become increasingly important in the health of animals.

Have a great weekend!
Ron Brakke

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Brakke Consulting, Inc.
12005 Ford Rd., Suite 530
Dallas, TX  75234    USA


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