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Brakke Consulting’s
Animal Health News & Notes for December 21, 2012
Copyright © Brakke Consulting, Inc.
Editor: Lynn Fondon DVM MBA
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IN THE NEWS:
Brakke Consulting news
2013 Industry Overview
sales training
earnings news
Neogen
other news
Banfield
Dosch Pharmaceuticals
Merial
Pfizer
VetSource
Zoetis
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BRAKKE CONSULTING, INC.
2013 INDUSTRY OVERVIEW
ONLINE REGISTRATION NOW OPEN
Brakke Consulting will present the 2013 US Animal Health Industry Overview twice this winter – once at the North American Veterinary Conference in Orlando, Florida and once at the Western Veterinary Conference in Las Vegas, Nevada. These dates are:
• NAVC: Monday, January 21, 2:00 – 4:00 pm, Gaylord Palms.
• WVC: Tuesday, February 19, 2:00 – 4:00 pm, Four Seasons.
Registration for the Industry Overview at the NAVC and WVC is now open. To register, go to www.brakkeconsulting.com and scroll down to the “What’s New” box. The price is $385 per person for online registration; late registration is $425.
www.BrakkeConsulting.com
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COMPANY EARNINGS RELEASES
> Neogen Corporation announced results for the second quarter of fiscal year 2013 ended November 30. Net income for the second quarter increased 30% to $6.8 million. Revenues increased 13% to $51 million. Animal Safety revenues increased 8% to $25 million. (company press release)
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COMPANY NEWS RELEASES
> Pfizer’s planned US initial public offering (IPO) of its animal-health unit Zoetis is likely by January or February and expected to raise about $4 billion, according to the Wall Street Journal. Industry analysts have valued the Pfizer animal-health business at $15 billion or more based upon its revenue of $4.2 billion in 2011. (Reuters)
> Sanofi announced that Merial has agreed to buy the animal health unit from Mumbai-based Dosch Pharmaceuticals Private Limited in a bid to enter the Indian market. The animal health division being acquired has more than 86 products under 50 brands for ruminants, poultry and pets. Financial terms were not disclosed. (Foxbusiness.com)
> VetSource announced an agreement with Banfield Pet Hospital to offer Banfield clients home delivery service for their pet’s medications. Vetsource’s online pharmacy will be available in February to all Banfield clients who sign up for a “MyBanfield” online account using their Banfield client account number. (company press release)
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ANIMAL HEALTH NEWS
> WORLD – FEED SAFETY The International Feed Industry Federation (IFIF) announced an official cooperation agreement with the World Organization for Animal Health (OIE). The agreement aims to facilitate and strengthen cooperation between the two organizations, in particular with the regards to the prevention and management of infectious diseases, including zoonotic disease, as well as the support for the development, updating and implementation of OIE standards and guidelines. The cooperation further aims to strengthen linkages between feed safety and food safety. (Feedstuffs)
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BRAKKE CONSULTING, INC.
SALES FORCE TRAINING
Is your sales organization ready to meet the demands of the changing animal health environment? Today’s top sales representatives must not only understand the current veterinary practice environment but have situation fluency and be prepared to offer customized solutions for the entire practice. Product-centric selling is no longer effective!
A Brakke custom-designed sales training program will provide your sales organization the knowledge, skills and abilities needed to establish credibility and deliver customized solutions based on the needs and goals of today’s veterinary practice.
For more information about our sales training programs contact Susan Warren at 913.631.2666 or SWarren@BrakkeConsulting.com.
www.BrakkeConsulting.com
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BRAKKE CONSULTING VIEWPOINT
It’s evident from the length of the newsletter this week that many of you are already taking advantage of the holiday season break. We hope that each of you have had a prosperous and healthy 2012. It’s been an interesting year in animal health with quite a few changes.
We want to wish you and your families a Merry Christmas and safe holiday season!!
Ron Brakke
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Brakke Consulting, Inc.
12005 Ford Rd., Suite 530
Dallas, TX 75234 USA
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