本周动物健康动态：希尔思宠物营养合作伙伴关系展望宠物食品的未来

Brakke 咨询公司的 
Animal Health News & Notes for May 15, 2026
版权所有 © 布拉克咨询
编辑：Christine Merle DVM、MBA、CVPM 
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新闻报道：

Brakke 咨询新闻
2026 Sentiment Index White Paper – 现已上市
2026 Pet Medications Home Delivery Study – Early Order Discount Ends Today
人才之路：打造品牌以赢得人才游戏

公司新闻
腺苷二磷酸
AHV国际
比美达
Bond 宠物食品
Ceva Animal Health (EVP)
Ceva Animal Health (JP)
Ceva Bussan Animal Health (JP)
Converium Capital (UK)
CVS集团（英国）
礼来
Genius Dog
Gerosynth Labs
Hill’s Pet Nutrition (Bond)
Hill’s Pet Nutrition (ADM)
ImmuCell Corporation
捷豹健康
Norbrook Laboratories
Meatly (EU)
默克动物保健
Mitsui (JP)
三学科兽医
U.S. Bank
Veterinary Dentistry Specialists
兽医快照
兽医宠物
whisker文档

动物健康新闻
全球的
美国

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布拉克咨询公司
现已发布：《2026年布拉克动物保健行业情绪指数白皮书》

Brakke Consulting is excited to announce the release of its inaugural Animal Health Industry Sentiment Index—a comprehensive new resource designed to help organizations better understand current market conditions and what lies ahead.

本白皮书基于近期对动物保健行业专业人士的调查撰写而成，展现了他们对当前商业环境、创新趋势以及挑战的前瞻性见解。该报告由专业认证兽医 Marnette Falley 和博士 Robert W. Jones 共同撰写，对行业情绪及其对未来发展的影响进行了深入分析。.情绪评估是一种强大的商业工具，因为它能够揭示行业领导者的信心水平——而且往往早于这些观点反映在财务业绩上。这些洞察在指导战略决策方面发挥着至关重要的作用，从资源分配和创新投资到招聘和长期规划，无所不包，尤其是在日益复杂多变的市场中。.

研究结果凸显出一种谨慎乐观的局面，这种乐观情绪源于持续的创新和强劲的研发管线，同时也承认企业在短期内面临的日益复杂的挑战。这种机遇与挑战并存的局面，使得了解行业情绪比以往任何时候都更加重要。.

As the first edition of what will become an annual study, this report establishes a valuable benchmark for tracking how perspectives evolve over time and how organizations can position themselves for success.

如需下载，请 点击这里，, 填写一份简短的表格，您将收到完整报告的PDF版本。.

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公司新闻稿

• 希尔宠物营养 andBond Pet Foods received a No-Objection Letter from the FDA for their first animal protein produced via precision fermentation. This completes the FDA’s Generally Recognized as Safe (GRAS) Notice review process for their Lamb Protein Yeast ingredient. (公司新闻稿) 
• 腺苷二磷酸has partnered with Hill’s Pet Nutrition to accelerate adoption of regenerative agriculture practices on farms in the US and Europe. (com) 
• 礼来 announced the completion of its acquisition of AHV International,expanding its portfolio of dairy health products. (IE) 
• 默克动物保健 announced the Veterinary Wellbeing Collective.a collaborative initiative to advance a unified strategy to address veterinary mental health challenges. (公司新闻稿) 
• Ceva 动物保健announced the appointment of Ian Tarpey as Executive Vice President, Group innovation and R&D Director. (com) 
• A settlement agreement regardingclaims related to a 2019 Development Services and Commercial Supply agreement between ImmuCell Corporation 和 Norbrook Laboratories has been reached with Norbrook agreeing to pay $2M to ImmuCell. (com) 
• 比美达launched its enhanced BOVitalize Plus with Aspergillus oryzae for cattle health, digestion performance. (公司新闻稿) 
• GerosynthLabs announced the launch of Mytulin EQ, a nutritional supplement for horses. (com) 
• The FDA has given conditional approval to Liavium-CA1 (pregabalin chewable tablets) for the management of pain and clinical signs associated with Chiari-like malformation and syringomyelia in dogs,the product was sponsored by TriviumVet. (fda press release) 
• 捷豹健康announced that it regained compliance with Nasdaq’s publicly held share requirement and received an extension to demonstrate compliance with Nasdaq’s bid price rule. (公司新闻稿) 
• S Banklaunched a new startup loan product for dentists and veterinarians expanding their current offering to first-time practice owners. (公司新闻稿) 
• 兽医快照, a federal DEA regulation compliant digital controlled drug log software for veterinary practices, has introduced a 2-Bay Smart Locker, providing a compact solution to store and track controlled substances.(公司新闻稿) 
• Veterinary Dentistry Specialists(VDS), a national network of specialty veterinary dentistry and oral surgery practices, opened its sixth location in Philadelphia, PA. (公司新闻稿) 
• Vets Pets, aNorth Carolina based cooperative network of small-animal hospitals, appointed Audrey Lysko as Chief Operating Officer. (合作) 
• Genius Dog, adog lifestyle subscription brand, launched three tiers of monthly box subscriptions. (com) 
• whisker文档, a 24/7 veterinary telehealth provider, reports that they are expanding their capabilities to provide a more comprehensive support system for ongoing careincluding Chronic Condition Management. (com) 
• 欧盟- Meatly, a producer of cultivated meat, closed its series A funding round raising £10.4M (US$14.2M) which it will use to build Europe’s largest cultivated meat facility. (网)
• JP-Mitsui和 塞瓦 announced the creation of a new joint venture Ceva Bussan Animal Health to drive growth in the Japanese animal health market. (公司新闻稿) 
• 英国- CVS 集团is being pressured by an investor, Converium Capital, to implement a share buyback program. (英国) 

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Brakke咨询/Trone研究与咨询
宠物药物送货上门研究

预计2026年秋季初上市：现已接受预订

宠物药品的线上销售正在迅速增长，如今的宠物主人在购买渠道方面拥有比以往任何时候都多的选择。但在这个不断变化且竞争激烈的市场中，一些关键问题仍然存在：谁在攫取这部分收入？兽医诊所如何适应？以及宠物主人的购买决策受哪些因素驱动？

The 2026 Pet Medications Home Delivery Study, developed by Brakke Consulting and Trone Research & Consulting, delivers the answers. Building on more than a decade of research, this comprehensive study provides a data-driven view of the home delivery landscape from both veterinarian and pet owner perspectives.

该研究基于对400名美国兽医和1200名宠物主人的调查，提供了关于购买行为、渠道绩效和竞争压力的具有统计学意义的可靠见解。研究探讨了订阅和自动发货模式、客户留存、合规性以及在线零售商和新市场进入者日益增长的影响力等关键趋势。.

主要见解包括： 

• 宠物主人偏好和购买驱动因素
• How clinics are protecting revenue and adapting to
• online competition
• Where prescription sales are being retained, or lostThe impact of telemedicine and evolving service models
• 通过基准比较来追踪市场演变

最终交付成果是一份超过 100 页的综合性 PowerPoint 报告，其中包含专家分析和可操作的建议，以支持市场营销、产品开发和增长战略。.

该研究定价为19,000日元，包含与TRC高级顾问的一小时咨询。5月15日前下单（6月15日前付款）可享1,000日元折扣，老客户还可额外享受500日元折扣。.

如需了解更多关于宠物药品家庭配送研究的信息，请联系 Doug Barton。 dbarton@troneresearch.com. 订购方式：, 点击这里。

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动物保健股票价格追踪

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布拉克咨询公司
人才之路：打造品牌以赢得人才游戏

网络研讨会日期和时间：
June 2nd | 11:00 AM – 12:00 PM
June 4th | 2:00 PM – 3:00 PM
**所有日期均为美国东部标准时间**

在当今竞争激烈的动物保健行业，吸引顶尖人才不仅仅是发布招聘信息——它始于你的组织在外界眼中的形象。.

在动物保健领域，人才争夺战的胜利并非取决于招聘广告，而是取决于品牌认知。一切都始于市场如何看待你。欢迎参加我们这场内容丰富的研讨会，我们将揭示为何拥有强大且值得信赖的品牌的公司能够持续吸引更优秀的候选人，缩短招聘周期，并提高员工的长期留存率。我们的资深专家将运用来自行业各领域的最新数据和真实案例，指导您如何评估贵公司的品牌声誉，并将其提升至顶尖人才所追求的高度。与其被动地追逐候选人，不如学习如何将贵公司打造成为他们梦寐以求的理想之地。.

主办方：

• Jeff Santosuosso – Executive Recruiter – Brakke Consulting
• Jake Yarbrough – Group Director – Schaefer Advertising

本次会议是重新思考招聘策略、将公司定位为顶尖人才理想之地的宝贵机会。.

我们期待在那里见到你，并帮助你赢得才艺比赛。. 点击此处注册, 本次课程是对您未来招聘策略的一项高价值投资。.

请发送电子邮件 阿曼达·麦克戴维 或致电 336-396-3916 获取注册方面的帮助。.

我们期待帮助您在才艺比赛中取得成功。.

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动物健康新闻

• GLOBAL- STATE OF WORLD’S ANIMAL HEALTH- In the World Organization for Animal Health (WOAH) annual report, it states that animal health receives as little as 0.6% of global health spending despite animal diseases being responsible for destruction of more than 20% of global animal production each year. (组织新闻稿)
• US- AVIAN INFLUENZA TRANSMISSION- In a recent report published by the CDC, transmission of the avian influenza type A H5N1 from a domestic cat to a human was documented. (组织)
• US- VESICULAR STOMATITIS- A new case of Vesicular Stomatitis Virus has been reported in a horse in Colorado. (美国农业部)
• US- STERILE FLY DISPERSAL- The USDA has expanded the sterile fly dispersal area into more areas of South Texas along the border of Mexico to prevent New World Screwworm into the US. (组织)
• US- FOCUSED ULTRASOUND FOUNDATION- A $1.5M gift establishing the Caudine and Fritz Kundrun Veterinary Program has launched a fundraising campaign to seek an additional $3M to help fund innovative clinical trials in companion animals. (组织新闻稿)
• US- PATHFINDER- A $1M private gift to the University of Kentucky is being used to pilot Pathfinder, an initiative to address the national shortage of equine veterinarians. (uky.edu)
• US- EQUINE INDUSTRY STUDY- The USDA National Animal Health Monitoring System in partnership with the National Agricultural Statistics Service announced that a national study of equine operations will begin in August 2026. The most recent study was completed in 2015. (美国农业部)

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Brakke 咨询观点

我们最近发布了动物保健行业的第一份报告。 情绪指数 受访者对2026年的预期是’谨慎乐观“。但鉴于股市对硕腾（Zoetis）第一季度业绩及其更新后的全年展望的反应，这种情绪或许会转为悲观。因此，我打算本周努力为大家带来一些乐观的信息。.

以下是已公布业绩的公司2026年第一季度动物保健业务的增长率（已根据汇率进行调整）：

这13家公司中，有9家的增长率达到或超过了动物保健行业5-6%的长期平均水平。因此，当我看到麦肯锡最近发表的一篇文章《不确定时期中的乐观理由》时，我决定一定要读一读。.

作者的观点非常精辟，他指出：“许多有影响力的人物都曾指出（我认为他们的观点是正确的），长期乐观主义不仅是一种描述，更是一种创造：它能激励人们寻求解决方案，从而塑造更美好的未来。” 文章中，作者引用了麦肯锡几位作者合著的《百年富足记》（A Century of Plenty）。“（作者们）……认为持续增长是好事，资源充足，人人有份，未来由我们自己创造，而我们如何思考和谈论未来至关重要。”

进步并非一帆风顺，难以预测，而创新才是驱动力。创新正是我们情绪指数中乐观情绪的主要原因。文章总结道：“历史一次又一次地证明，乐观主义者站在了正确的一边。乐观让我们不断前进。”即便在某些季度业绩不佳的情况下，乐观依然如此。.

罗伯特·琼斯

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您的观点 

Last week we asked about animal health companies that had both a companion animal business and a livestock business splitting up in the future.  Just over 50% of the respondents said that it is not likely, but 36% said it was likely or very likely – and 10% said absolutely.  Close enough for a tie.

上文提到的麦肯锡文章指出，乐观并非盲目乐观，一些名人，例如托马斯·马尔萨斯，虽然对人口增长持悲观态度，却性格开朗，而温斯顿·丘吉尔则恰恰相反。那么，本周我们就来看看读者们在乐观和悲观的光谱上分别处于哪个位置。 总的来说，我认为自己是……