Animal Health News & Notes for September 19, 2025

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Brakke Consulting's
Animal Health News & Notes for September 19, 2025
Copyright © Brakke Consulting
Editor: Christine Merle DVM, MBA, CVPM
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NAS NOTICIAS:
Notícias da Brakke Consulting
Equine MegaStudy VI- Pre Order Now!

Notícias de Ganhos
General Mills

Notícias da empresa
Boehringer Ingelheim
Citi Pharma Limited
D.A.W. Systems
Digital Empathy
dsm-firmenich
Genflow
animal moderno
Laboratórios Pegasus
Revival Animal Health Pharmacy
Sai Life Industries
Soluções Farmacêuticas Veterinárias
Zoetis (EU)
Zomedica
ZyVet Saúde Animal

Notícias de Saúde Animal 
Estados Unidos

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Brakke Consultoria
A análise mais completa sobre o comportamento e as tendências de compra dos proprietários de cavalos nos EUA — Edição 2025

O Equine MegaStudy VI é o recurso mais abrangente sobre gastos e comportamento de proprietários de cavalos disponível na indústria equina dos EUA.

Fielded in 2025, este estudo atualizado fornece insights profundos sobre o que influencia as preferências dos proprietários, sua fidelidade à marca no uso do produto e como o uso do produto evoluiu nos últimos cinco anos.

• 1,000 U.S. horse owners pesquisado

• Capas Mais de 450 marcas entre Mais de 20 categorias de produtos

• Trilhas gastos, frequência de uso do produto e tendências da marca

• Inclui consumo de mídia, preferências de canais de compra e tendências, e influências de decisão

• Insights expandidos sobre medicina regenerativa e terapia articular, e mais

• Novidades deste ano – Tecnologia de saúde e fitness, ferramentas financeiras e gestão de doenças crônicas

The cost of the report is $19,500. Orders placed by September 28^º qualify for a Desconto de 1.500 para pedidos antecipados, mais um adicional $1.000 de desconto para compradores anteriores.

Para mais informações, entre em contato com o gerente de projeto Dr. Chuck Johnson em cjohnson@brakkeconsulting.com.

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Earnings News Releases

• General Mills reported its Fiscal 2026 First-quarter results as “in line with company expectations” with a decrease of 3% in organic net sales to $4.5 billion.  The North American Pet Segment (includes Blue Buffalo) saw an increase of 6% to $610 million, driven by the acquisition of North American Whitebridge Pet Brands. (generalmills.com)

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Comunicados de notícias da empresa

• The Committee for Veterinary Medicinal Products (CVMP) of the European Medicines Agency (EMA) communicated a positive opinion to Zoetis for Portela (relfovetmab), a new monoclonal antibody therapy for pain associated with OA in cats.  The therapy can provide three months of pain relief in a single injection. (zoetis.com)
• Boehringer Ingelheim launched its VetED Academy, a centralized source for education for veterinary teams. (boehringer-ingelheim.com)
• A strategic partnership between the Milk Sustainability Center, which was launched by John Deere and DeLaval in 2024, and dsm-firmenich Animal Nutrition and Health was announced with the goal to help improve the sustainability of dairy operations. (com)
• Veterinary Pharmaceutical Solutions, a livestock pharmaceutical compounder, has announced its formal expansion into the poultry sector. ( com)
• Revival Animal Health Pharmacy fez parceria comA.W. Systems, the creator of Vetway, a secure digital prescribing network for veterinary practices and pharmacies built on the foundation of ScriptSure, D.A.W. Systems’ flagship platform for human health. (company press release)
• animal moderno, a veterinary clinic network with 27 hospitals, raised $46 million in Series D funding. The company also reported 85% year of year revenue growth in 2024 reaching a $100 million run rate. (com)
• The issuing of four additional patents for Zomedica has expanded its TRUVIEW and TRUFORMA diagnostic platforms to 228 Patents. (com)
• ZyVet Saúde Animal has announced the release of an FDA-approved generic of phenylpropanolamine hydrochloride tablets, a treatment for managing urinary incontinence in dogs as well as a veterinary approved generic Furosemide tablets, a veterinary diuretic used for managing congestive heart failure in dogs and cats. (em e capitalmarket.com)
• A new facility aimed at expanding pharmaceutical manufacturing capabilities for Laboratórios Pegasus has opened in Pensacola, Florida. (com)
• Digital Empathy launched their proprietary technology product Spotlight, a client –intake platform for independent veterinary practices. (com)
• Genflow, a publicly listed longevity company in Europe, announced that it has signed two Confidential Disclosure Agreements with leading animal health companies to facilitate the exchange of data and initiate discussions on potential collaborations regarding its proprietary SIRT6-centarian gene therapy platform. (com)
• Sai Life Industries, an Indian based contract research, development and manufacturing organization, has opened a dedicated veterinary API facility called Unit VI. (com)
• Citi Pharma, a Pakistanian API Manufacturer, will be entering the veterinary healthcare market with a new company with 32 veterinary products and plans to develop its own production capabilities. (notícias)

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Rastreador de Preços de Ações de Saúde Animal

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Notícias de Saúde Animal

•  US- AMERICAN ANIMAL HOSPITAL ASSOCIATION- A full refresh of AAHA’s standard of accreditation has been completed and the refreshed standards will go into effect in late 2026. (organização)
• US- FELINE MARKET- The CATalyst Council has released its’ third volume of the 2025 Feline Market Insights Report. (com)
• US- COLORADO STATE UNIVERSITY- A $10 million gift from the Don Lockton Family Foundation will support an animal heart health center at the College of Veterinary Medicine and Biomedical Sciences.  (organização)
• US- UNIVERSITY OF CALIFORNIA- DAVIS- The UC Davis School of Veterinary Medicine will undergo expansion due to the more than $110.5 Million in gifts achieved so far. (edu)
• US- VETERINARY HOSPITAL MANAGERS ASSOCIATION-  In August 2025, VHMA announced the certification of forty-six veterinary management professionals.  Four individuals earned the Certified Veterinary Office Manager (CVOM) certification and forty-two achieved the Certified Veterinary Practice Manager (CVPM) designation. (association press release)

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Ponto de vista da Brakke Consulting
Let’s talk about horses.  The equine industry is the most fascinating segment in the animal health industry.  In some ways it shares economic principals with the livestock industry.   But it also demonstrates the deep passion and emotionalism of the pet industry.  It is also the most complex segment of animal health with multiple unique product categories and brands.  Success here requires marketers to be very well informed.

Earlier in this newsletter We announced the sixth edition of the Brakke Equine Market MegaStudy, this time in collaboration with Trone Market Research.  This has become the go-to study of horse owner purchasing behavior, covering more than 15 product categories and more than  400 brands.  There is also a wealth of data on horse owner demographics and media usage.  I was the principal investigator for several of the equine studies.  The project leader this year is my colleague Dr. Chuck Johnson who is actually an equine vet.  I’m sure Dr. Johnson will bring many fresh insights to the study.  If you are involved in or interested in the horse market, you’ll find this study to be a practical and productive resource.

John Volk, Consultor sênior
Chicago
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Sua visão 
Last week we asked you about Chewy’s retention rate for first year autoship customers. Actually, Chewy doesn’t disclose this information publicly, so we need to rely on estimates from analysts. One analyst relatórios that the first year retention rate for Chewy is about 60%, which is much higher than estimates of the eCommerce industry average of around 30-40%. But Chewy’s autoship rate continues to climb, so we know they are gaining more autoship customers than they are losing.

Essa semana
Let’s test your horse-owning knowledge.  Which is the last segment of horse owners?