The Experts in Animal Health

Brakke Viewpoint July 14, 2023

Recent announcements about some key leadership positions in animal health caused me to reflect on how well our industry is doing developing new leaders. When talent is brought in from ‘outside the shop’, or even outside the industry, it raises the question: Do...

Brakke Viewpoint July 7, 2023

My colleague, Jim Kroman, recently wrote about the confusing messages we receive regarding the state of the economy and inflation rates.  While we hear inflation, which is the rate of price growth, is moderating, prices are now at a much higher level than they were...

Brakke Viewpoint June 30, 2023

What is the fastest growing pet product in the US?  A case can be made for pet health insurance.  The industry has been growing at more than 20% per year for more than 5 years.  Revenues in 2022 were $3.5 billion, 23.5% higher than 2021, according to NAPHIA, the North...

Brakke Viewpoint June 23, 2023

Am I the only person reading current economic news that feels perpetually confused?  I read that inflation is coming down (albeit slowly), interest rates are poised to rise slightly (but not too much) higher, employment levels continue to grow, and we are facing a...

Brakke Viewpoint June 16, 2023

On a recent visit to suppliers of animal health products, which had significant store front, I had the opportunity to interact with both the suppliers and some of their clients. I posed a question to both, regarding control of the purchasing decisions. It was very...

Brakke Viewpoint June 9, 2023

I very recently joined Brakke Consulting to help the company expand into Latin America – and this is my first Viewpoint.  I know most of you are based in the US, but I would think that many of you have traveled to Brazil and perhaps know a little about Latin America’s...