The Experts in Animal Health

Brakke Viewpoint September 29, 2023

Today’s newsletter contains an item about legislation to address the shortage of veterinarians in rural communities.  In 2003, Congress passed the Veterinary Medicine Loan Repayment Program that provided loan repayment support for veterinarians practicing in qualified...

Brakke Viewpoint September 22, 2023

Some surprises in the talent world these days. Employers are casting wider nets to keep up with increasingly competitive talent demand and rethinking traditional guidelines, even rules. SHRM has posted articles describing these burgeoning workforce trends: Loosening...

Brakke Viewpoint September 15, 2023

Along with some of my Brakke colleagues, we recently attended the KC Animal Health Corridor event. Kudos to the organizers as the show ran smoothly and gave an excellent opportunity for interaction between the various stakeholders. Attending these sort of events in my...

Brakke Viewpoint September 8, 2023

Companion animal parasiticides represent the single largest market segment in the US Animal Health market.  Estimates peg the prescription portion of this market segment at approximately $7.0 billion at the retail level.  As a result of this market opportunity, many...

Brakke Viewpoint September 1, 2023

After attending the successful KCAHC 2023 Animal Health Summit in Kansas City this week, it is clear that innovation in the animal health space is very healthy.  What was even more encouraging, was the breadth of the innovation from these start-up companies, spanning...

Brakke Viewpoint August 25, 2023

During the PetVet Expo 2023, held in August in the city of São Paulo, Brazil, the SINDAN (National Syndicate of the Animal Health Products Industry) held the event Pet Talks – the future of the pet market, which I had the pleasure of attending. During the event,...