In today’s dynamic marketing landscape, effectively connecting with your target audience is crucial for business success. However, traditional demographic and behavioral segmentation methods often fall short in capturing the nuances of individual consumer preferences and behaviors.
I have been lucky to work in the companion animal, livestock and aquaculture business of several major animal health companies and have personally felt the limitations and challenges of traditional market segmentation studies. The reliance on static criteria, like demographics, limited data sources and the lack of behavioral insights has probably held us all back from better segmentation and messaging.
But I think this is about to change. With the tools offered through generative artificial intelligence, large datasets and the ability to assess subconscious needs, desires and motivations of audiences, we can now much better segment our customers and develop messages that better hit the targeted audience. We are working with a couple of partners to bring these new tools to the animal health industry and to our clients and are excited about what we can do with them.
Ready to elevate your marketing efforts to a new level of effectiveness? Contact me today to schedule a personalized demo and discover how Brakke Consulting can transform your marketing strategy.
Mauri Moreira
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