{"id":38568,"date":"2026-09-18T08:14:20","date_gmt":"2026-09-18T14:14:20","guid":{"rendered":"https:\/\/brakkeconsulting.com\/?p=38568"},"modified":"2026-09-18T09:13:08","modified_gmt":"2026-09-18T15:13:08","slug":"the-opportunity-of-the-equine-market","status":"publish","type":"post","link":"https:\/\/brakkeconsulting.com\/zh\/the-opportunity-of-the-equine-market\/","title":{"rendered":"The Opportunity of the Equine Market"},"content":{"rendered":"

In this week\u2019s newsletter- BI announced the approval of a therapy for the treatment of insulin dysregulation in horses and ponies in Great Britain. A few weeks ago, we noted the publication of a peer-reviewed controlled trial in equine regenerative medicine for an allogenic equine umbilical cord connective tissue matrix. Could this be a sign of renewed interest in Equine product offerings?\u00a0\u00a0\u00a0 As a horse woman for 30+ years l sure hope so.\u00a0\u00a0Equine has long struggled finding a business unit home \u2013 should they be part of companion\u00a0animal,\u00a0reside\u00a0with livestock or be a dedicated team of their own?\u00a0From an R and D perspective the relatively\u00a0low number\u00a0of horse owning households (The American Pet Products Association 2025 survey lists it as 2 million households) and lack of recent and reliable number of horses make it extremely difficult to create financially justifiable market\u00a0potential\u00a0assumptions.\u00a0\u00a0So\u00a0for a long time, the equine health market has been seen somewhat of the wild west- with little need for traditional FDA product approvals or investments in solutions.\u00a0\u00a0However there seems to be a bit of a shift, the American Horse Council\u2019s 2023 Economic Impact of the Horse Industry gave us some insights \u2013 6.6 million horses, segmenting them into sectors such as racing, recreation and competition and more recently the legitimizing of the regenerative medicine (PRP) and pain management modalities (Laser, Chiropractic, Massage) for\u00a0humans.\u00a0\u00a0While it will always be dwarfed to the broader markets of\u00a0cats and\u00a0dogs\u00a0and livestock,\u00a0equine\u00a0shouldn\u2019t\u00a0be overlooked.\u00a0Don\u2019t\u00a0let their numbers define the whole story.<\/p>\n

Dr. Christine Merle, Editor<\/em><\/p>","protected":false},"excerpt":{"rendered":"

In this week\u2019s newsletter- BI announced the approval of a therapy for the treatment of insulin dysregulation in horses and ponies in Great Britain. A few weeks ago, we noted the publication of a peer-reviewed controlled trial in equine regenerative medicine for an allogenic equine umbilical cord connective tissue matrix. Could this be a sign of renewed interest in Equine product offerings?\u00a0\u00a0\u00a0 As a horse woman for 30+ years l sure hope so.\u00a0\u00a0Equine has long struggled finding a business unit home \u2013 should they be part of companion\u00a0animal,\u00a0reside\u00a0with livestock or be a dedicated team of their own?\u00a0From an R and D perspective the relatively\u00a0low number\u00a0of horse owning households (The American Pet Products Association 2025 survey lists it as 2 million households) and lack of recent and reliable number of horses make it extremely difficult to create financially justifiable market\u00a0potential\u00a0assumptions.\u00a0\u00a0So\u00a0for a long time, the equine health market has been seen somewhat of the wild west- with little need for traditional FDA product approvals or investments in solutions.\u00a0\u00a0However there seems to be a bit of a shift, the American Horse Council\u2019s 2023 Economic Impact of the Horse Industry gave us some insights \u2013 6.6 million horses, segmenting them into sectors such as racing, recreation and competition and more recently the legitimizing of the regenerative medicine (PRP) and pain management modalities (Laser, Chiropractic,<\/p>\n

\u67e5\u770b\u5b8c\u6574\u6587\u7ae0<\/a><\/div>\n

;<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-38568","post","type-post","status-publish","format-standard","hentry","category-viewpoints"],"acf":[],"yoast_head":"\nNews from Brakke Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brakkeconsulting.com\/zh\/the-opportunity-of-the-equine-market\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News from Brakke Consulting\" \/>\n<meta property=\"og:description\" content=\"In this week\u2019s newsletter- BI announced the approval of a therapy for the treatment of insulin dysregulation in horses and ponies in Great Britain. 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